The Denver Art Museum (DAM) contracted Randi Korn & Associates, Inc. (RK&A) to study its young adults. The study, funded by the Institute of Museum and Library Services (IMLS), provides a profile of the young adult audience, including their demographics, behaviors, perceptions, and values. The DAM intends to use the results of the study to inform future programming and communication with DAM's young adult visitors. RK&A employed two data collection strategies: standardized questionnaires administered online at Surveymonkey.com to program participants and telephone interviews with core program
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Randi Korn & Associates, Inc.Denver Art Museum