The Lemelson Center for the Study of Invention and Innovation (Lemelson) at the National Museum of American History (NMAH) contracted RK&A to conduct a front-end evaluation of Game Changers, a new exhibition that will highlight stories of invention and innovation related to sports. The goals of the study were to identify visitors’ associations with sports and invention and explore their reactions to preliminary exhibition concepts and titles.
How did we approach this study?
RK&A conducted 40 in-depth interviews with walk-in visitors to NMAH. As much as possible, RK&A recruited