The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
The purpose of this summative evaluation was to find out how visitors are using and learning from the East by Northwest exhibit at the Northwest African American Museum (NAAM) in Seattle, Washington. The exhibit tells the story of Seattle's Ethiopian community, highlighting the continuity of the culture and the contribution to our shared experience. To do this, three methods were employed: 1) tracking and timing observations, 2) exit surveys, and 3) analysis of guestbook entries. A total of 188 visitors were included in this study. Data collection occurred during January, February, and March
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TEAM MEMBERS:
Marta BeyerAlex CurioJulie DoughertyJustine WalkerErin WilcoxUniversity of Wisconsin