This formative evaluation gathered feedback from a small sample of third graders in response to a paper design concept of an online, immersive financial literacy game for Cyberchase. The general goals for the research were to assess appeal and clarity of the game structure at an early on-paper stage. Additionally, a larger sample of third graders was surveyed about their money habits. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and