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resource project Media and Technology
Community Television of Southern California (KCET/Los Angeles) proposes to create a national television series supported by outreach activities designed to motivate parents to participate in and support children's learning and enjoyment of mathematics. This proposal requests National Science Foundation funding of $1 million towards a total twenty-two month project costing approximately $1.7 million. The proposed television series Math Smart (working title) will include 5 lively half-hour programs designed specifically to aid parents and other adult family members of children in first through third grade. The series will be offered for broadcast nationally on the Public Broadcasting System (PBS). Videocassettes of the series and an accompanying Resource Guide will also be made available for home use. National promotional and outreach activities will complement the PBS broadcast, including presentations of national educational conferences and one-day orientation workshops for parents and teachers at selected sites. Over the course of the project, process and outcome evaluation will be conducted to ensure the effectiveness of the MATH SMART materials and activities. The primary goal of the MATH SMART Project is to empower parents to participate in and reinforce the learning of mathematics and a vital par t of everyday life. It is from parents that children develop the foundation for their educational success. Unfortunately, many parents do not possess the mathematical skills or confidence needed to help their children. By providing examples of hands-on learning activities which families can do together at home, MATh SMART offers parents the tools to help excite young children about mathematics. While special emphasis will be given to encouraging minority participation, this project seeks to help all parents and other primary caretakers prepare children for the 21st century.
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TEAM MEMBERS: David Crippens
resource project Media and Technology
Talcott Mountain Science Center, in cooperation with the Urban Schools Learning Network (encompassing a variety of state, regional and national partners), seeks $698,141 in National Science Foundation funds under the Informal Science Education Program for a three year national model for increased minority interest and participation in Informal Science Education Program for a three year national model for increased minority interest and participation in informal science education. The title of this partnership is Project PROMMISE )Promoting Role Model Minorities in Science Education). Over the next three years, Project PROMMISE will produce and broadcast at least 30 distance learning programs for thousands of secondary level students in urban and disadvantaged communities throughout the U.S. These Project PROMMISE broadcasts will bring distinguished minority and women scientists, explorers, astronauts and other figures in touch with urban young people through interactive video programming. Broadcasts will be preceded and followed by hands- on informal science education activities. The project also will broadcast national career exposure, exploration, and mentoring programs to better inform urban minority students of academic and career enrollment in secondary and post-secondary math, science and technology studies and cultural isolation by urban students, teachers and urban informal science education institutions. Major national partners for reform and pre- college minority enrichment are participating in the project, including the Edna McConnell Clark Middle School Change Network, the Museum Satellite Network, PIMMS at Wesleyan, the CT Pre- Engineering Program (CPEP). Private sector support has been gained from United Technologies, CIGNA and Union Carbide.
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TEAM MEMBERS: Donald LaSalle Glenn Cassis Daniel Barstow
resource project Media and Technology
WGBH Educational Foundation is requesting $1,261,934, or 33% of a total project budget of $3,835,236, to produce 20 new shows and new outreach and Web activities for" ZOOM." Targeted to kids ages 8 to 11, "ZOOM" is a daily, half-hour PBS series featuring an assortment of games, riddles, investigations, recipes and poems -- all based on materials sent in by its young viewers. Uniquely by and for kids," ZOOM" gives its viewers a chance to explore, experiment and share their creativity. "ZOOM's" science and math segments (30% of each half-hour show) give kids opportunities to explore scientific and mathematical ideas, concepts and phenomena. The goals for Season VI are to: (1) expand "ZOOM's" engineering curriculum; (2) develop two new content areas--Sports Science, and Perception and Sensation; (3) create new partnerships with FIRST LEGO League and Girl Scouts of USA; and, (4) conduct summative evaluation to continue to gauge "ZOOM's" effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. "ZOOM"-related activities at community-based organization include 590 ClubZOOM science afterschool programs and 21 ZOOMzone science museum exhibits. The 2,400-page interactive web site is updated weekly. "ZOOM" currently is carried by 170 public broadcasting stations and is viewed by close to 6 million children per week. The program receives 24,000 letters and e-mails per week; the web site attracts an average of 14,000 visitors per month.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
Nebraskans for Public Television are producing three programs in the "Reading Rainbow" series that focus on mathematics and developing and implementing a special math outreach effort aimed at parents with a secondary audience of teachers. The programs will take a literature-based approach to mathematics which helps make it possible ". . . for children to have the same authentic experiences with math that they are coming to have with language, social studies, science and the arts." (Read Any good Math Lately? by Whitin and Wilde). The goal of the project is to expand the impact of the "Reading Rainbow" series by: - integrating quality math-oriented books with science and literary selections into the series, and - making quality children's math-oriented books more visible to parents, public librarians, and teachers and to engage children's interest in reading about and exploring math in the real world. The outreach effort will develop a special math effort directed to parents, children, and teachers. A special publication for parents and a teacher guide will be created for the new math-focused programs. The producers will work with the Family Math Project at the Lawrence Hall of Science in training parents and children and will also direct community outreach efforts towards economically and socially disadvantaged families. This effort will engage these families in math related activities through partnerships with community-based organizations and local public television stations involved in PBS's Ready to Learn Project. Partnership organizations include the National Council for Teachers of Math, Girls Inc, The Connecticut Academy for Education in Mathematics, Science and Technology, EQUALS Family Math Project, and the Weekly Reader Corporation. "Reading Rainbow" partnerships also have been established between three SSI's -- Louisiana, Michigan, and Ohio -- and PBS stations in those states.
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TEAM MEMBERS: Twila Liggett Lee Rockwell
resource project Media and Technology
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS: Roberto Salazar Gilbert Sanchez Robert Russell
resource project Media and Technology
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
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TEAM MEMBERS: Ronni Denes
resource project Media and Technology
The Lawrence Hall of Science (LHS) will collaborate with the Children's Museum of Houston, Miami Museum of Science and the New California Media (an association of over 500 ethnic media organizations) to provide youth ages 7-10 with standards-based science and math activities using newpapers as a vehicle. Mathematics and science challenges, already field-tested by the LHS, are presented as educational inserts using cartoons, on a weekly or monthly basis. The content to be addressed includes numbers and operations, algebra, geometry, science as inquiry and life science through engaging formats in Spanish-language newspapers. While building on the "Newspapers in Education" program, strategic impact will be realized by demonstrating the ability of a more intensive approach to reach families of underserved and underrepresented audiences through a collaboration of print media, museums, libraries, schools and community organizations. The ultimate goal is to increase exposure to informal science education activities at museums and in Spanish-language media. Deliverables include the newspaper activities (designed for families to use at home), family sessions at local libraries, science centers, after school programs and community organizations as well as a festival and website. Promotional sessions at New California Media Expos and workshops at the Asociation of Science and Technology Centers conferences will introduce the project to media and museum partners. This project will target underserved communities in California, Texas and Florida and is estimated to reach more than 450,000 families by year three.
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TEAM MEMBERS: Jose Franco
resource project Media and Technology
This project creates and implements a national parent engagement and education campaign. It provides a framework for all parents to explore existing and alternative forms of assessment within the context of changes in current classroom math curriculum and practices. The campaign also provides a mechanism for enhancing communication between teachers, schools and parents in order to ensure support for math strategies and practices by all members of learning communities nationwide. Project products include: * A thirty-minute documentary on mathematics reform and assessment, to be broadcast by public television stations, that will also include a viewer's guide and local publicity materials. * A Community Education Kit containing a Leader's Guide, Parent's Handbook, and short videotapes. Project materials and activities are designed for parents of elementary-age children, with a specific emphasis for materials on grades 3-5.
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TEAM MEMBERS: David Crippens Linda Levine
resource project Public Programs
The Maine Mathematics and Science Alliance is conducting a 12-month planning project in preparation for a Parental Involvement project. The planning activities include conducting a needs assessment, reviewing literature, refining goals, writing measurable objectives, identifying and piloting strategies, designing plans for evaluation, implementation, and dissemination, and overseeing the development of a full proposal. A broad-based planning team is convened to accomplish the planning activities.
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TEAM MEMBERS: Kimberly McBride Francis Eberle
resource project Media and Technology
The excitement of astrophysical research and discovery is brought into the high school science and mathematics classes through a flexible set of student activities and projects on variable stars. The project includes a computerized database, of 400,000 measurements of brightness of 150 variable stars in five constellations over 25 years, from which students can deduce properties, processes, and evolution of these stars. Students can make additional measurements and discoveries from carefully selected time sequences of 125 35mm slides or from actual measurements from the night sky. A comprehensive student manual and instructional videos make the materials self-contained and easy to use. The teacher manual enables the instructor to adapt the materials to skills, objectives and local curricula. The material can be used in a variety of contexts: traditional mathematics and science classes at both the high school and college level, independent projects, summer institutes, and community science clubs. The material will be field tested in classes and refined through workshops with teachers. A newsletter and a video about amateur astronomers is planned.
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TEAM MEMBERS: Janet Mattei John Percy
resource project Public Programs
The project is based upon the established Math, Science, and Beyond (MSB) program which consists of a series of evening family science workshops (with curriculum materials developed for classroom settings) in which students and parents explore science and mathematics together through exciting, hands-on activities. Units for each grade level (K-6) focus on physical, earth, and life science. The MSB informal science project will adapt materials and bring the program to informal learning settings - 25 Boys and Girls Clubs of California, and 25 California Department of Parks and Recreation sites. These clubs will receive training, materials, and support to operate Science Clubs (after school MSB sessions), Science Camps (summer, off-track and Spring/Winter Break, week-long MSB sessions), and Science Explorers Family Workshops (1-2 hour sessions for elementary school students and their parents). In addition to the Boys and Girls Clubs, and the California Department of Parks and Recreation, the California Science Implementation Network is a key collaborator on the project.
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TEAM MEMBERS: Mary Cavanagh Eleanore Topolovac M. Susan Joseph Keating