The Educational Film Center (EFC) is developing a science, engineering, and technology careers exhibit for distribution to science museums and technology centers. The core of the exhibit kiosk, with related career graphics surrounds, is SET/QUEST, an interactive multimedia program for both Macintosh and PC/Windows using CD-Rom as the full motion video source. Teens and preteens will enter an interactive exploration of thirty careers with first person video profiles of people in science and engineering; animated/reality video simulations of a work experience in these fields, decision screens, and a database of over 200 more science and math-based professions. The documentary profiles, database, and a personal interest career match component will also be developed in alternative media formats (video, audio, print) for broad distribution to community and youth education networks, schools, and libraries. Specific emphasis in this project is being placed on reaching and attracting female, minority, and disabled youth. A parent outreach component has been developed and will be implemented by the Directorate of Education & Human Resources Programs of AAAS. The concept of the parent effort is to work directly with and through the national offices of four major national organizations with different institutional community roots -- Science Museums, Public Libraries, Schools, and Community Based Organizations -- to involve parents and families with SET Project materials and to provide them with information with which they can foster their children's pursuit of science and math education and careers in these fields. Initial efforts will be conducted in 18 cities. The project is a collaborative endeavor among three organizations: The Educationa l Film Center which will be responsible for management and development/production of the software and documentary video profiles; The New York Hall of Science which will be responsible for the exhibit kiosk and graphics, will design and develop the student workbook and user installation print, will serve as the principal test site for the exhibit, and will advise on software, interactive multimedia design, and installation options; and COMAP which will be responsible for direct involvement of the Advisory Board, for selecting and hiring content consultants, for assuring the accuracy of the science and math content, for formative and summative evaluation, and for developing and preparing community leader and school users guides for publication. Stephen Rabin, President of EFC, will serve as PI for the project.
WGBH Educational Foundation is requesting funds to produce 20 new shows and new outreach and Web activities for "ZOOM," which will be renamed "Hot Seat." "Hot Seat" is a daily half-hour PBS television series targeted to kids ages 8 to 11. Uniquely by and for kids, the program gives its viewers a chance to explore, to experiment and to share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The intended impacts are to: (1) establish a project that uniquely integrates television, the Web and outreach as a model for how media can teach science and math; (2) engage kids and teach them science and math content and process skills; (3) provide curriculum and professional development to organizational partners. Innovation includes developing three new content areas for the series -- Invention, Space Science and Earth Science -- and evolving the project design by incorporating new production techniques that enhance the "reality factor" of the science programming. Outreach for the project will include printed materials for kids, families and educators. A new collaborative partnership is being developed with the American Library Association to help distribute the new afterschool curricula to librarians across the country. "Hot Seat" will support the existing network of "ZOOM" outreach partners and convert the museum "ZOOMzones" to "Hot Seat Spots." "ZOOM" currently is carried by 269 public broadcasting stations and is viewed by 4 million children each week.
WGBH is producing twenty, new, half-hour programs for the fourth season of "ZOOM." Uniquely for, by and about kids, "ZOOM" gives its viewers a chance to explore, experiment and share their creativity with the world. Targeted at children 8-11 years-old, "ZOOM" features a diverse cast of seven children who build bridges, solve puzzles, play games, respond to challenges and act out stories, as they bring to life contributions sent in by viewers from across the country. "ZOOM" currently is carried by 281 public broadcasting stations and is viewed by an average of 5.22 million children per week. The "ZOOM" website receives 18,000 - 20,000 visits per day with kids averaging 30 minutes per visit. The specific goals for Season IV are to: (1) connect science to kids' every day world and every day lives; (2) promote Habits of Mind and an understanding of the basic science and math within three content areas; (3) expand ZOOM's outreach activities, and (4) increase parental involvement in children's "ZOOM"-related activities. The themes for the new seasons will include "Your Biome," "Kitchen Chemistry," and "Structures." Outreach for the project will include printed materials for kids, families and educators; "ZOOM"-related activities at community-based organizations, shopping malls and science museums; and a 3000-page web site.
WGBH Educational Foundation is requesting $1,709,863 to produce 20 new shows and new outreach and Web activities for ZOOM. ZOOM is a daily half-hour PBS series targeted to kids ages 8 to 11. Uniquely by and for kids, ZOOM gives its viewers a chance to explore, experiment and share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The goals for Season VII are to: (1) develop three new content areas-"Survivor Science," "Sleuth Science," and "Conservation Science"; (2) launch "ZOOM Into Action and Conserve," a new campaign designed to give kids conservation activities to fuel their volunteerism and help them understand the science behind their efforts; (3) create new science training materials for afterschool program leaders; and, (4) conduct summative evaluation to continue to gauge ZOOM's effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. ZOOM-related activities at community-based organizations include 1,450 ClubZOOM science afterschool programs and 23 ZOOMzone science museum exhibits. ZOOM currently is carried by 261 public broadcasting stations and is viewed by close to 5 million children per week. The 2,400-page interactive web site is updated weekly and attracts almost 43,000 visitors per day.
The ZOOM children's television series, which reaches over 5.4 million children each week, teaches viewers the scientific processes as well as delivering science and mathematics content. The outreach materials and activities provide viewers with opportunities to explore, experiment and share their creativity. WGBH is requesting $1,303,776 of a total budget of $3,977,936 to produce 20 new shows for the ZOOM series. There also will be a new ZOOM campaign, the ZOOMsci Club, which will provide a unique way for kids to deepen their science and math knowledge while engaged in ZOOM's hands-on activities. The campaign includes: the new television programs, new print materials and outreach activities, and a new area of the ZOOM website that includes an on-line forum for kids to share results of their experimentation. ZOOM has been chosen by PBS as the first children's "local/national" show. This PBS initiative capitalizes on the strength of local public television stations and provides the opportunity for stations to customize ZOOM to serve the needs of their local markets. The stations can produce and insert segments that honor local kids for their volunteer activities and feature local kids answering questions. Stations also can localize outreach activities, producing their own local ZOOM websites and launching ZOOM Into Action campaigns to motivate kids to volunteer.
Education Development Center (EDC) is developing and implementing a three-year project to promote the informal learning of key basic mathematical concepts and skills among undereducated adults throughout the country. The effort will be part of EDC's Adult Literacy Media Alliance (ALMA). The principal components of the project will be: Ten new, half-hour episodes of the television series, TV411, which is currently carried by approximately 100 public television stations. The new programs will shift the emphasis of the series from reading literacy to mathematics skills. In addition to covering a broad array of mathematical concepts, procedures and vocabulary, the programs will have an explicit focus on problem-solving strategies and attitudes about mathematics. A multi-level national outreach and marketing campaign to attract viewers and users to the materials and to increase carriage of the series. An in-depth implementation effort will be conducted with outreach partners is six large metropolitan areas. EDC will adapt the outreach, marketing and promotion aspects of this focused effort so that it can be used by all television stations that commit to carry the series. Formative and summative evaluation to enhance the quality and effectiveness of the materials and to inform the understanding of the impact on viewers and users of these types of materials.
PEEP and the Big Wide World, produced by WGBH, is an award-winning daily half-hour math and science television series for 3-5 year old children, complemented by an outreach campaign designed to encourage greater family involvement in children's math and science exploration. PEEP's three intended impacts are to: (1) empower families to feel more equipped, more confident, and more inclined to facilitate science and math exploration with their preschoolers; (2) engage preschoolers in science explorations that promote positive attitudes and inquiry skills; and (3) provide project partners with appropriate educational resources for both the English- and Spanish-speaking families they serve. The project's deliverables include: - Ten new animated PEEP stories in Spanish and English, which will introduce a new bilingual character to bring to life PEEP's science and math-based curriculum for Spanish speakers; - Ten new live-action segments in Spanish and English, which will show children, their siblings, parents, and grandparents actively engaging in "Anywhere Math and Science"; - Collaborations with the project's long-standing partners (National Head Start Association, National Education Association, and National Association of Child Care Resource and Referral Agencies) and with new groups that specialize in delivering science content and messaging directly to Latino families (Self-Reliance Foundation, National Latino Children's Institute, and Hispanic Communications Network).
The Delta Research & Education Foundation (DREF) is following up on a successful planning grant with the Science and Everyday Experiences (SEE) Initiative. The SEE Initiative will be implemented by the Delta Sigma Theta Sorority, a non-profit organization composed of 190,000 predominantly African-American professionals, that provides programs and services to promote human welfare. The program offers a five-year, comprehensive approach to the delivery of resources designed to help parents and caregivers of African-American children in grades K-8 effectively support informal science and math learning. By partnering with the AAAS, SEE provides members of the 800+ Delta chapters with leadership and professional development training in informal science education. The first phase of training is a three-day professional development workshop for Delta regional officers and members. Regional leaders are prepared to conduct State Chapter Leadership Professional Development Workshops. State Chapter workshops are 12-hour sessions that train 4,200 sorority members per year to sponsor ongoing family science events. Finally, Delta members that are K-12 or community educators will be designated as Parent Educators. SEE Parent Educators will receive 40-hour training sessions from AAAS, which enables participants to provide parents with 24 hours of informal science education. It is anticipated that 2,800 SEE Parent Educators will be trained during the life of the grant. Delta chapters are located in seven geographical regions, which encompass 40 states and will serve as the primary mode of dissemination. Promotion of the SEE Initiative will occur in conjunction with media partners. A 30-minute science radio talk show for families will broadcast nationally on Radio One and inquiry-based science inserts will be placed in the Afro-American Newspaper, which has a circulation of 6.5 million. Other outcomes include an informational website, as well as science activity cards for families and training materials. This project will impact 17,500 families per year.
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TEAM MEMBERS:
Barbara DavisSue WhiteLouise TaylorShirley Malcom
The Widmeyer-Baker Group (TWBG) working in conjunction with The National Council of Teachers of Mathematics (NCTM) and the National Action Council for Minorities in Engineering, Incorporated (NACME) proposes to design and implement a campaign of Public Understanding and Engagement of Mathematics targeted toward national, state, and local audiences. The primary goal of the campaign is to engage the publics' thinking about what students in the United States should know and be able to do in mathematics in the middle school grades and the reasons mathematics is important to successful careers and to live an interesting and productive life. The approach will expose a diverse cross-section of Americans to mathematics using math puzzles designed by NCTM. TWBG will make widespread use of these camera-ready math puzzles in a variety of ways and formats. The primary audience for this campaign is the general adult population. The secondary audience is the middle school students and their parents, including persons serving as parent surrogates (i.e., extended family, foster parents, daycare providers, etc.). This initiative will be a grassroots effort capable of reaching every community throughout the United States. TWBG will be expected to make creative use and/ or collaboration with mass media, policy/administrative/teaching and grassroots organizations, corporations, and federal and state agencies in dissemination of the message about the campaign.
Educational Broadcasting Corporation (WNET New York) is producing twelve new programs for the third season of Cyberchase, the first national math series for children in over a decade. The daily, half-hour programs currently are viewed by over 1.5 million viewers for each broadcast. The associated website has had over 140 million page views. Summative evaluation of previous seasons has determined that Cyberchase increases children's positive attitudes about mathematics as well as their content comprehension and confidence in their problem-solving skills. In the third season the content of Cyberchase will be enriched by the addition of more complex mathematics concepts. Grouped by their related NCTM standard, these include: Number & Operations: Percent, Zero, Mixed Number Fractions, Factoring Geometry: Circles, Perspective, Tessellations, Navigation: Angles and Distance Algebra: Body Math (Ratio & Proportion); Mathematical Modeling Data Analysis and Probability: Experimental Probability, Stem & Leaf Plots Reasoning & Proof: Reasoning Representation: Drawing to Scale During the third season WNET also will upgrade the web site to offer more math challenges to frequent visitors and will create math games with varying levels of complexity and challenge to provide more learning opportunities and to bring children back online more often. In addition, WNET will intensify the project outreach to key constituencies through an integrated campaign of community outreach, materials and promotion.
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TEAM MEMBERS:
Sandra SheppardCarey BolsterMichael TempletonBarbara Flagg
The Educational Broadcasting Corporation (WNET) is producing 13 half-hour animated television programs to engage youth aged 8-11 in the fun and challenge of mathematics. Cyberchase will encourage viewers to develop and sustain positive attitudes toward mathematics, help increase their mathematics knowledge and skills, and actively involve them in mathematical reasoning and problem solving. The premise of the series is that a dastardly fiend is on a mission to take over cyberspace. Three youngsters are summoned into the cyberworld to stop him. Their only weapon: BRAIN POWER! Repeatedly, the young heroes find themselves in danger and must use math and logic to escape. In addition to the television series, Cyberchase materials and outreach will continue to involve children in mathematics. Outreach components include: A web component that provides mathematical activities and content 100,000 free copies of a Cyberchase magazine An insert in the 4th grade edition of Weekly Reader - reaching 30,000 teachers and 800,000 children. Teachers guide to facilitate classroom use of the series The incorporation of Cyberchase activities into the afterschool and weekend programs of Boys & Girls Clubs, the Urban League, and the AAAS Black Church Project The PI and Co-Executive Producer for the project is Sandra Sheppard, WNET's Director of Educational Video. The Co-Content Directors are Cary Bolster, Director of PBS Mathline's K-12 projects, and Michael Templeton, former Content Director of "The Magic School Bus." The Co-Executive Producer will be Kristin Martin, formerly Executive Producer for "The Magic School Bus." Advisors to the project include Glenda Lappan, Frances Curcio, Joel Schneider, Solomon Garfunkel, Laura Jeffers, Jimmie Rios, Susan Markowitz, Virginia Thompson, Simon Graty, Cyrilla Hergenham, Kay Gilliland, and Deborah Anne Robertson.
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TEAM MEMBERS:
Sandra SheppardMichael TempletonBarbara Flagg
The Educational Broadcasting Corporation (WNET, New York) is producing 14 half-hour episodes of "Cyberchase," with accompanying outreach, to extend the new animated television series into a second season. " Cyberchase," which began airing on PBS in January, 2002, engages children ages eight to eleven years old in the fun and challenge of mathematics. Its goal is to demonstrate the usefulness of mathematics and empower children to become mathematical problem-solvers by fostering a positive attitude toward mathematics, reinforcing basic mathematics concepts, modeling reasoning skills and motivating children to approach mathematics with confidence. The funds will also support the design and implementation of an outreach program, including materials for parents; a workshop activity kit for schools, libraries and museums; and ten pilot after-school programs. Specifically, outreach components include: A web component that provides mathematical activities and content for the target audience and their parents; A 12-page Cyberchase Magazine (50,000 copies); A 20-page Teacher's Guide (15,000 copies); Collector Cards (50,000 sets of six cards each); and a Poster Peer review, extensive evaluation and a national advisory board will inform all components.
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TEAM MEMBERS:
Sandra SheppardCarey BolsterMichael TempletonBarbara Flagg