In this paper, researchers from University of Michigan discuss a major problem facing zoo administrators in major urban metropolitan areas: the relevance and attraction of urban zoos to inner-city minority residents. They present an overview of the methodology and findings from a study that examined zoo visitation to the Detroit Zoo by white and minority residents of Detroit.
In this paper, researchers from Jacksonville State University discuss research related to educational efforts to increase the public's commitment toward conservation of animal species complicated by negative attitudes toward some of these species, such as snakes. The researchers report methodology and findings from their study that developed a device to assess attitudes toward snakes. The study had the following three purposes: (1) to validate a survey device the researchers developed that may prove useful in the evaluation of educational programs geared toward snakes and similar species; (2)