"Knowledge and information are essential for people to respond successfully to the opportunities and challenges of social, economic and technological changes (...). But to be useful, knowledge and information must be effectively communicated to people", says the Food and Agricultural Organization. India is home to a number of ICT-enabled development initiatives, and we will look at one of them to learn how an effective communication strategy is used.
Goodman Research Group, Inc. (GRG) conducted summative evaluation of Origins of the Universe, the 4-part NOVA miniseries. The Origins series chronicled the history of the earth's formation, how the universe evolved to permit the emergence of life on earth, the likelihood that there is life beyond earth, and the tools and techniques scientists use to study the universe. In June 2007, Thomas Levenson, MIT professor and Executive Producer of the series, won the inaugural Walter P. Kistler Science Documentary Film Award for his work on Origins. An extensive outreach campaign accompanied the series
DATE:
TEAM MEMBERS:
Jennifer BeckJennie MurackUnicorn Projects, Inc.Irene F Goodman
WGBH Educational Foundation is requesting funds to produce 20 new shows and new outreach and Web activities for "ZOOM," which will be renamed "Hot Seat." "Hot Seat" is a daily half-hour PBS television series targeted to kids ages 8 to 11. Uniquely by and for kids, the program gives its viewers a chance to explore, to experiment and to share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The intended impacts are to: (1) establish a project that uniquely integrates television, the Web and outreach as a model for how media can teach science and math; (2) engage kids and teach them science and math content and process skills; (3) provide curriculum and professional development to organizational partners. Innovation includes developing three new content areas for the series -- Invention, Space Science and Earth Science -- and evolving the project design by incorporating new production techniques that enhance the "reality factor" of the science programming. Outreach for the project will include printed materials for kids, families and educators. A new collaborative partnership is being developed with the American Library Association to help distribute the new afterschool curricula to librarians across the country. "Hot Seat" will support the existing network of "ZOOM" outreach partners and convert the museum "ZOOMzones" to "Hot Seat Spots." "ZOOM" currently is carried by 269 public broadcasting stations and is viewed by 4 million children each week.
Seeing in the Dark will be a prime-time PBS special about stargazing -- described in the proposal as "the interaction between starlight and human beings who have a look for the love of it, whether just learning the constellations or doing amateur astronomy so advanced that it sometimes rivals professional research." The project teaches "hands-on" astronomy drawing heavily on new technology (large, inexpensive "Dobsonian" telescopes; charged-coupled light-sensing devices [CCDs}; and the Internet) that make astronomical observing practical for millions to whom it has previously been at best a remote possibility. The video will be supported by an extensive outreach effort that includes informal, family projects and formal, in-class exercises. The Astronomical Society of the Pacific will be a major outreach partner. There also is a companion book, "Seeing in the Dark," published by Simon & Schuster.
Sesame Workshop created a new planetarium show and outreach activities for children ages 5 and 6 and their families, teachers and other caregivers. The Adler Planetarium & Astronomy Museum, the Beijing Planetarium and the Liberty Science Center also collaborated on the "sharing the sky" themed show to help Chinese and American children identify differences and similarities in their respective associations to astronomy.
Unicorn Projects, Inc. is producing and distributing a project on the origins of life and its connections to the origin of the universe. The project will present the challenges facing scientists working to unlock universal mysteries and the often painstaking but ultimately rewarding process of the scientific endeavor. It will be designed to reach the lay audience by linking what seem to be abstract and complicated ideas -- like how the universe was born, or how stars evolve -- to issues at the heart of everyday life raised by such simple questions as "Where did we come from?" The components of the project will include: * Four, one-hour television programs for prime time broadcast * An informal science outreach component targeted to middle school-age children and families * Activity kits and training guides adaptable for both informal and formal education * A World Wide WEB site The Co-Executive Producers for the series will be Thomas Levenson and Larry Klein. Levenson has been on the staff of NOVA at WGBH and was producer for the NOVA program on Einstein. Klein has been the producer for numerous science films including "Matters of Life and Death" in the Science Odyssey series. The co-producer for the series and science editor for the project will be Alan Dressler, an astronomer and cosmologist whose principal area of research is the formation and evolution of galaxies. Advisors to the series include: Colleen Cavanaugh, Professor of Organismic and Evolutionary Biology at Harvard University; George V. Coyne, Director of the Vatican Observatory; Douglas Erwin, Research Paleobiologist and Curator at the National Museum of Natural History; Sandra Faber, Professor of Astronomy and University Professor at the UCO/Lick Observatory, UC, Santa Cruz; John P. Grotzinger, Professor at Massachusetts Institute of Technology; Matt Mountain, Director of the Gemini 8M Telescopes project; and Ethan J. Schreier, Astronomer and Associate Director for Operations at the Space Telescope Science Institute. Outreach material will be developed by staff at the Pacific Science Center and implementation will be handled by the AAAS.
DATE:
-
TEAM MEMBERS:
Thomas LevensonLarry KleinBarbara Flagg
The Astronomical Society of the Pacific requests $1,348,428 to enhance the dissemination of Project ASTRO in communities by building new capability into an existing network to serve the "whole family". Family ASTRO will consist of the following components: Six Family Astronomy Kits, in English and Spanish, each consisting of a suite of hands-on activities that can be done with simple materials that are available to a wide range of families. All families will have the capability to perform these activities. A Family Astronomy Events Manual to help partners and site leaders use star parties, Sun, Moon, and Shadows sessions, and other larger group astronomy events into the project. Training protocols and materials at three levels: to train the families in doing astronomy activities directly, to train the astronomy/teachers partners to work with families and to train regional site leaders on the best ways to work with their local partners to start their own Family ASTRO program. The project will have a strong focus on families of underserved populations in science by continuing the work of Project ASTRO sites in urban areas such as Chicago and San Francisco, and in rural areas like southern New Mexico.
The Lunar and Planetary Institute (LPI) will use $286,915, or 67% of a $430,373 total project budget, over three years to develop "SkyTellers," a space science and astronomy resource for small informal (and formal) learning settings such as planetariums, museum classes, school and community libraries, youth groups and home school settings. LPI educators and science staff, in consultation with a Native American master story teller, evaluation consultants, and an advisory board, will develop 12 SkyTeller topics. Each SkyTeller topic pairs a myth or legend (primarily but not exclusively Native American) with a relevant science story (Sky Story/Science Story) that explains our current understanding of the phenomenon that the ancient tale sought to explain. Ancillary materials (illustrations produced by LPI graphics staff, images from the latest in space science missions and research) will complete the 12 story sets to be used by informal and formal science educators at a variety of venues. Extensive formative and summative evaluation (alpha and beta testing) at multiple test venues is designed to insure high quality informal science education products.
DATE:
-
TEAM MEMBERS:
Stephen MackwellStephanie ShippJoseph Hahn