In an information free-for-all why should scientists bother to add their voice? In this commentary piece I argue there is an increasingly important role for scientists amongst the growing ranks of public intellectuals and the many who style themselves as such. First, we must become the sifters and sorters. We need to be willing to use our research and analytical skills to identify what is valuable amongst all the noise, and, if necessary, to volubly reject what is not. And, second, we need to create and defend the space everyone needs for deep thought and consideration. We need to influence