Goodman Research Group, Inc. (GRG) conducted a summative evaluation of the first season of NOVA scienceNOW, the PBS series that explores cutting-edge scientific and technological innovation in real time. The evaluation included two primary components: 1) an evaluation of the television series, and 2) an evaluation of the outreach, which consisted of a companion website and a series of Science Cafes hosted around the country. GRG's evaluation was designed to assess the project's effectiveness in meeting its overall goal of engaging a variety of audiences more deeply with scientific research in
KCTS, Seattle's PBS affiliate, is producing a series of three one-hour prime-time science education television specials starring Bill Nye. The specials will be aimed at a family audience and will be designed to promote informal science learning through an entertaining presentation of science in everyday life. Topics currently being considered for the specials are The Science of Sports, The Science of Learning, and The Science of the Future, thought other topics, such as Pseudo Science, also are being considered. Each program will maintain the entertainment values of enthusiasm for science so prominent in the Bill Nye the Science Guy series but will have a strong narrative element and air of suspense as Bill embarks on a journey of discovery, greater depth of content and presentation, and longer uninterrupted segments. The programs will be supported by a multi-pronged outreach program to reach parents and children through local PBS stations and science museums, community organizations serving disadvantaged populations and, possibly, a tie-in with a national chain of quick family restaurants. Many of the same team that created Bill Nye the Science Guy will work on this project including Bill Nye; Elizabeth Brock, Executive Producer; and Erren Gottlieb and James McKenna, producers. The production team will work with fourteen scientists and science educators who will advise the project on presentation and outreach. This group also will review and comment on all scripts and drafts of outreach material.
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TEAM MEMBERS:
William NyeJames McKennaErren GottliebBurnill ClarkRandy Brinson
ScienceQuest is an innovative program created by the Education Development Center that fosters an interest in science and technology among adolescents ages 10-14. This program builds on the successful "ThinkQuest" model, in which small teams of 2-3 students work with adult coaches to research subjects of interest and share their knowledge through the creation of websites. "ScienceQuest" teams focus on science topics and are housed in HUD Neighborhood Network technology centers, located in communities with HUD-assisted or insured housing residents. Participants include individuals with and without disabilities from low-income urban areas. Students select a science topic and research it using online resources, hands-on experiments and visits to museums and science centers. Coaches such as scientists, teachers, museum staff and other role models, as well as on-line scientists, provide assistance by setting goals, devising an action plan and identifying appropriate resources. The "I-Search" model, a four-step strategy used to direct student inquiry, is used to guide investigations and aid in content acquisition. Once completed, websites are mounted on the "ThinkQuest" server. Parental participation is encouraged throughout the process. "ScienceQuest" will be piloted in the greater Boston area in year one, and disseminated to 75 Neighborhood Network sites throughout the country in years two and three of the grant. Each site may have one or more teams. With more than 500 Neighborhood Networks in place, "ScienceQuest" has the potential for widespread dissemination.
This project will develop a "Research Ambassador" program whereby a small cadre of scientists will be trained to communicate rain forest canopy ecology to underserved public audiences in the northwest U. S. and elsewhere. A set of collaborating academic researchers and informal science educators will draw from successful dissemination experiences in the field of forest canopy studies. An interdisciplinary research/education team will recruit six "research ambassadors" and provide tools to help them effectively speak and write directly to the public. The team and the ambassadors will create dissemination materials for each ambassador, and contribute to a canopy research website for public audiences. In addition to communicating research to public audiences, this project will provide innovative connections between science and society that can present pragmatic solutions to problems of scientific communication to the public.
Coastal Communities for Science: A Bering Sea Partnership is a 3-year program of collaboration among the WWF-US, four Alaska native rural communities and regional scientists investigating the ecology of the Bering Strait. Its primary purpose is to advance youth interaction with science and it proposes to achieve this by engaging young people from high school and beyond to conduct research with scientists. The project which involves training community youth on science and research methods, capacity building of informal educators in these rural communities to lead and encourage field-based programs, inclusion of community elders in the overall learning and communication of science concepts and the creation of a model of collaboration. The science content, an amalgam of community interest and researcher interest, is grounded in local environmental and economic issues. With WWF's support and electronic technology, this has the potential of being a model project that is broadly disseminated at local, regional and national levels.
Project Butterfly WINGS is a three-year project targeting 4th-8th grade participants in 13 Florida counties. This project includes the use of the 4-H network as a partner to recruit participants. It builds on the development of student-scientist partnerships to create an environment where information, data and ideas can be exchanged. This project will focus on collecting data on butterflies and the environments/habitats the butterflies choose to visit. This project brings together several important elements to present an interactive, authentic, research-based SSP activity supported through an established network of ISE providers, educators and community-based organizations. Based on solid research and knowledge about ISE approaches, the project has strong content connections and a well-designed structure. An interactive web-site will provide opportunities for participants to interact with each other and with participating scientists, and to experience firsthand some of the most interesting aspects of engaging in scientific inquiry. WINGS has the potential to create a network of young people who will be more aware of issues related to biodiversity and the environment. Through its model approach and participant outcomes, "Project Butterfly WINGS" is positioned to make a difference in the ISE field and in the lives of its participants.
Family Science: Expanding Community Support for Inquiry-based Science is the University of Washington's innovative five-year plan for reaching youth and families in the Seattle school district. This program represents an enhancement of the NSF-funded Family Science program targeting grades K-5 and expansion of this successful program to include middle and high school students. The proposed activities, Science Explorations, Inquiry Science Conferences and Community Celebrations, are designed to help parents understand inquiry-based science instruction while heightening students' confidence in their ability to understand science processes. The hands-on activities also support and complement Seattle's Local Systemic Change project by enlisting teachers, parents and community members to champion science education outside of the formal school setting. The implementation strategy includes workshops to train Family Science Lead Teachers and Parent/Community Leaders to coordinate Family Science programs. Subsequent partnerships between teachers and community organizations are designed to establish regional clusters of community networks to support programmatic activities during and beyond the funding period. It is estimated that Family Science will result in the presentation of nearly 300 school and community-based events impacting 10,000 individuals.
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TEAM MEMBERS:
Leroy HoodEthan AllenDana RileyPatrick Ehrman
WGBH Educational Foundation is requesting funds to produce 20 new shows and new outreach and Web activities for "ZOOM," which will be renamed "Hot Seat." "Hot Seat" is a daily half-hour PBS television series targeted to kids ages 8 to 11. Uniquely by and for kids, the program gives its viewers a chance to explore, to experiment and to share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The intended impacts are to: (1) establish a project that uniquely integrates television, the Web and outreach as a model for how media can teach science and math; (2) engage kids and teach them science and math content and process skills; (3) provide curriculum and professional development to organizational partners. Innovation includes developing three new content areas for the series -- Invention, Space Science and Earth Science -- and evolving the project design by incorporating new production techniques that enhance the "reality factor" of the science programming. Outreach for the project will include printed materials for kids, families and educators. A new collaborative partnership is being developed with the American Library Association to help distribute the new afterschool curricula to librarians across the country. "Hot Seat" will support the existing network of "ZOOM" outreach partners and convert the museum "ZOOMzones" to "Hot Seat Spots." "ZOOM" currently is carried by 269 public broadcasting stations and is viewed by 4 million children each week.
Twin Cities Public Television is producing 13 new episodes and new outreach and Web activities for the fourth season of DragonflyTV, the weekly science television series targeted at children ages 9-12. The series presents authentic inquiry-based investigations, created by and for children. The programs focus on children doing their own scientific investigations and sharing the excitement that comes from making their own discoveries. The programs also include real scientists doing research on related themes and snapshots and home movies of the scientists when they were kids. Outreach for DragonflyTV consists of an interactive website where children can share their science investigation, programs at selected Boys and Girls Clubs of America and 4H Clubs, Teacher's Guides distributed through the National Science Teachers Association (NSTA) and PBS stations, and the development of new community partnerships with established informal science organizations. Multimedia research and Rockman et al will conduct formative and summative evaluations.
The Land Information Access Association seeks funds to support planning activities related to "Listening to the River," a project that will ultimately result in a new model for engaging teens and adults in environmental activities that can be transferred to other community groups and institutions. This long-term project focuses on an environmentally and regionally meaningful topic (i.e. watersheds), brings together teens and adults in scientific discovery, transforms these explorations into radio segments and creates a children's museum exhibit. Planning grant activities include: (1) a program summit to build new partnerships with informal-learning organizations and reinforce existing community networks; (2) assessment of the potential for a scalable, model project; and (3) focus and refinement of program goals and objectives.
The ZOOM children's television series, which reaches over 5.4 million children each week, teaches viewers the scientific processes as well as delivering science and mathematics content. The outreach materials and activities provide viewers with opportunities to explore, experiment and share their creativity. WGBH is requesting $1,303,776 of a total budget of $3,977,936 to produce 20 new shows for the ZOOM series. There also will be a new ZOOM campaign, the ZOOMsci Club, which will provide a unique way for kids to deepen their science and math knowledge while engaged in ZOOM's hands-on activities. The campaign includes: the new television programs, new print materials and outreach activities, and a new area of the ZOOM website that includes an on-line forum for kids to share results of their experimentation. ZOOM has been chosen by PBS as the first children's "local/national" show. This PBS initiative capitalizes on the strength of local public television stations and provides the opportunity for stations to customize ZOOM to serve the needs of their local markets. The stations can produce and insert segments that honor local kids for their volunteer activities and feature local kids answering questions. Stations also can localize outreach activities, producing their own local ZOOM websites and launching ZOOM Into Action campaigns to motivate kids to volunteer.
National Geographic Television is producing a large-format, 3D film, "Sea Monsters," about prehistoric marine reptiles. The project will also include formative and summative evaluations, educational materials for home, after-school and classroom use, professional development for educators, an interactive website and innovative outreach to underserved youth. The film will present the current scientific understanding of Mesozoic marine ecosystems and the biology and behavior of prehistoric marine reptiles. The storyline of the films sets paleontological discovery into historical context, and reveals much about the scientific method and process of inquiry. Innovative intercutting between live-action paleontology sequences and photo realistic 3D animation of the reptiles will bring the fossils to life and allow audiences to make connections between the remains that are uncovered and the reptiles' activities, all of which are driven by concrete evidence in the fossil record. Sea Monsters will have a strategic impact on the field of informal science education by using groundbreaking computer-generated imagery technologies, and by demonstrating that a strong, dramatic storyline is a powerful and effective method for communicating scientific concepts. Standards-based lesson plans for the classroom and informal activity guides for families will augment the impact of the film. National Geographic has teamed with leading scientific experts and formal and informal education specialists to inform and advise the project. Multimedia Research and Knight-Williams Research Communication, respectively, will conduct formative and summative research.