In this paper, Alan J. Friedman, director of the New York Hall of Science, discusses the importance of evaluation, specifically formative evaluation, for measuring success at a museum and fulfilling mission statements. Friedman presents four real examples of exhibit projects, in which the directors or exhibit directors involved elected to expend funds for formative evaluation. Friedman goes on to discuss the benefits of this research and what surprising information staff came to know as a result.
This paper discusses a research study, conducted as part of a formative evaluation of an HIV/AIDS exhibit developed by the New York Hall of Science, a member of the National AIDS Exhibit Consortium, and designed to investigate two issues: (1) What is the current state of youth awareness of the mechanism by which condoms help prevent the spread of HIV and other STDs; and (2) Which of two exhibit designs most efficiently communicates concepts related to HIV sexual transmission prevention. This research was designed to determine whether misperception about HIV transmission prevention existed and
This paper analyzes the effectiveness of real people (actors) as communicators of messages in museums. It includes findings from an evaluation of professional actors, who assume the roles of fictitious and real characters from the history of science, technology, and medicine at the Science Museum in London. The study attempted to understand more fully how visitors react to such live interpretations.
The New York Hall of Science requests $829,312 over four years to develop and circulate a traveling version of "Hidden Kindoms - The World of York Hall of Science in April, 1991. The traveling version will consist of: an introductory panel; 16 Easy-View microscopes exhibiting living microbes; units dealing with size, scale and magnification; two interactive computer programs entitled "Understanding AIDS" and "How Your Body Fights Disease"; a video microscope for the Microscopic Life demonstration; units on virusesand bacteria; a mosaic of color transparencies of different microorganisms; one Optech (BYOB) interactive video microscope; three zoetropes illustrating mcrobial movement; and a mini-laboratory room containing all the equipment and materials necessary for maintaining the exhibit and presenting the MICROLAB workshops to students and teachers. The 1,500 square foot exhibit will travel to nine sites over three years. The new York Hall of Science will provide on-site training in estasblishing and maintaining the exhibit, a weekly shipment of microrganisms and supporting materials, an exhibit catalog, an 11-minute video featuring living microbes, pre- and post- visit materisla for schools with suggested activities , and programs for student and teacher workshops. A novel feature of this traveling exhibition will be the opportunity for the host museum to retain, on a cost-share basis, the mini- laboratory with its equipment and four Easy-View microscopes which can become the core of a microbiology program. Biology, Microbiology; Informal Science Education; Elementary, Middle and High School
The goal of the Science Minders project is to increase the interest and self-esteem of girls relative to science. Since many early adolescents seek economic independency by "baby-sitting," the Science Minders project will develop materials designed to permit early adolescents to teach science to small groups of young children. The materials will make the early adolescents' child-caring providing more successful and significantly enhance their attitudes and comfort with science. These materials will include a book containing informal science activities and activity resources, a child-development guide, first-aid and emergency procedures and child-care tips; and two training videos, one to demonstrate how to use the materials effectively with young children, and one to train adults to train adolescents as child-care providers. These materials will be nationally promoted and disseminated by a commercial publisher and through the national network of 400 YWCAs in 4,000 locations throughout the United States.
WGBH Boston and its NOVA production group will produce a series of eight one hour television programs titled "Life: Cracking the Code". The series will cover recent advances in molecular biology, the record of personal quest and achievement of many of the biologists who have contributed to these advances, the social costs and benefits that have resulted and the ethical questions that new knowledge and new abilities in biology have generated. Individual programs will include "The Language of Life" on the discovery of DNA's role in molecular biology, "Molecular Machines" on proteins; "Designing the World to Order" on practical consequences of the new biology, "When Cells Rebel" on the processes involved in cancer, and "Between Self and Other" on the immune function. The series will be produced for prime time PBS evening broadcast to an audience of more than twelve million individuals by a co- production by the NOVA science unit at WGBH and the Chedd-Angier Production Company. Scientific advice and consulting will be provided by Harvard's Whitehead Institute for Biomedical Research and a project advisory committee composed of seven distinguished scholars chaired by Prof. David Baltimore. The series production budget will be approximately $ 4.2 million. This new science series on DNA, molecular biology and its new technologies will cover one of the great intellectual achievements of our time. It will provide timely information about an area of scientific discovery that is rapidly transforming many aspects of our life. The series will, in addition, document the rich recent history of molecular biology with the participation of many of the original researchers who are still alive and active in their fields.
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TEAM MEMBERS:
Paula ApsellGraham Chedd
resourceprojectProfessional Development, Conferences, and Networks
The Scientists Institute for Public Information (SIPI), a non profit organization of scientists and media professional that works to strengthen reporting of science, will organize annual briefings for television news directors and producers by leading scientists during the next three years. Each year 35- 50 local news directors from across the country will meet face- to-face with nationally prominent scientists for two days of discussions of leading stories in science, health and the environment. Science is underreported on commercial television, and this targeted intervention has a substantial opportunity to directly improve the quality and quantity of science reporting by America's television industry. SIPI's Media Resource Service has developed an international reputation for its provision of scientific and technical sources for journalists. The prototype TV News Director's Briefing, held March 10-12 1989, demonstrated in a practical way the potential of the project, reaching 35 key journalists from 17 states. The briefings will be attended by a geographically distributed group of professional scientists and journalists who are well supported in their discussions by extensive pre-meeting work by SIPI staff. Extensive news coverage of the topics discussed will take place and be documented by SIPI staff. A continuing evaluation study by an independent contractor will analyze the impact of the briefings on the participants. NSF support will amount to 28% of the $660,000 project total.
WGBH will develop, produce, and distribute a comprehensive project that will review science of the twentieth century. The major components of the project will be a series of five, two-hour, prime time documentary programs for PBS, an outreach campaign to involve the public through informal and formal science education institutions and organizations, material for use in formal classrooms, and a science museum component. The focus of the series will be to review the science of the twentieth century by telling the dramatic story of the struggle to understand ourselves and our world over the past 100 years -- a time when science advanced further than in previous eras combined and when scientific discipline underwent a revolution. However, because at the close of the century there is an ever-widening gap between what scientists know and what most of the public comprehends, the series will explore the century's most enduring scientific endeavors with each two-hour program probing several related fields of investigation and application: views of the universe and of matter; origins of the Earth and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. It will offer viewers an opportunity to view 100 years of scientific pursuits as a whole, to recast their perceptions of science and scientists, and to be intrigued and inspired by a view of science as a never-ending and deeply human quest for answers and solutions. The outreach component of the project include: Video-based Components - videocassettes of the series, video modules selected for classroom use, level one videodiscs, and a prototype for a CD-ROM for home learning. A Discovery Challenge Activity - a national campaign targeted primarily for girls and boys 11-14 years of age. The two-phase activities will be offered through middle school science and social studies classes; through youth groups such as Girls Inc., Family Science Programs, 4-H, and Girls and Boys Clubs; at museums and science centers; and through other informal education outlets. Activities will be designed so they can be undertaken by youth with a wide range of interests, learning styles, and skills. Print Components - teacher's guide, video module activity guide, videodisc guide, poster, and a companion trade book. On-line Component - an electronic bulletin board and e-mail center related to the project. Public access sites will be established in libraries, community centers, and schools throughout the country and members of the public with home computers will be able to connect to WGBH at no cost. Service and activities offered on-line will include the ability of viewers to critique programs, ask questions of the production team, download educational materials, and ordering project material. The bulletin board will provide an electronic forum for educators to exchange strategies and ideas as they use the project's resources and enable participants in the Discovery Challenge to tap into the on-line resources and share information. The on-line component will be managed and controlled at WGBH. Museum Component - consisting of a museum tool kit and activities to be incorporated Science-by-Mail. Paula Apsell, executive producer for NOVA and director of the WGBH Science Unit, will serve as executive-in-charge of production. Jon Palfreman will be executive producer and will head up a project team consisting of the executive editor, Thomas Friedman, a senior producer, and two producers. Outreach activities will be the responsibility of Beth Kirsch, Director of Educational Print and Outreach, and Simone Bloom, Outreach Manager.
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TEAM MEMBERS:
Paula ApsellThomas FriedmanJon Palfreman
NOVA'S CENTURY OF DISCOVERY is a series of five prime-time documentary specials to be shown nationally over the Public Broadcasting Service(PBS) during late 1997 or early 1998. Altogether the programs will tell a sweeping story, celebrating the end of a remarkable century of discovery when science advance further than in all previous centuries combined, and when every scientific discipline underwent a revolution. Yet the closing of the 20th century coincides with an ever-widening gap between what scientists know and what most of the public comprehends. To increase public understanding of science, scientists, and scientific methods, the series will provide a dramatic retelling and interpretation of the century's most enduring scientific endeavors. Each two-hour program will probe several related fields of investigation and application: views of the universe and of matter; origins of the planet and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. A marriage of scholarship and entertainment, NOVA'S CENTURY OF DISCOVERY will be created using all the tools at the command of its award winning production team including archival footage and stills; personal accounts; letters, dairies, and other primary sources; computer animation; and even dramatic re-creations. Indeed, the series will not only make a unique contribution to the public and historical record, but also offer viewers an unprecedented opportunity to view 100 years of scientific pursuits as a unified whole, to recast their perceptions of science and scientists, and to be intrigued, even inspired, by a view of science as a never-ending and very human quest for answers and solutions. A special outreach and promotion campaign will increase audience awareness of the series, particularly among nontraditional PBS viewers. In addition, carefully developed teaching and learning materials will extend the series' reach into formal and informal educational settings, including high school and college classrooms, and community and youth-serving organizations.
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TEAM MEMBERS:
Paula ApsellTom FriedmanJon Palfreman
The goal of the three-year Science Education Enrichment Program is to provide 720 Puerto Ricans, six to fourteen years of age, with exploratory learning opportunities to observe, judge, and value scientific experiences. The program will be administered by the Agricultural Extension Service of the University of Puerto Rico. The 4-H curriculum will be strengthened by incorporating interactive learning in six science components: Composting as a Means to Conserve the Environment: The Role of Soil and Water in Protecting Life; Food Discoveries: Starchy (Farinaceous) Vegetables: From Field to Market; Getting to Know about Insects; and Hurricanes and Earthquakes: Events Requiring Disaster Mitigation. Extension Specialists in the subject matter and a research scientist from the Experiment Station will supervise groups of 10-20 children at 63 sites in sessions lasting from six months to a year. Trained volunteers and teen leaders will also participate. A distinguished group of external advisors will serve on an Advisory Committee to provide recommendations on scientific accuracy and future development. Three implementation phases ate planned. In Phase I a draft of a unique Puerto Rican science curriculum model for the Extension Service will be prepared. The skills and knowledge of component directors will be enhanced through collaboration with local and mainland groups to leverage resources for special training on exploratory approaches to learning science. In Phase II the curriculum will be tested and refined. Resources will be mobilized for exploratory science activities. A pilot session will be held for 80 youth. During Phase III all components will be operational. Approximately 640 youth will participate in 58 science session. A dissemination plan will allow for the curriculum materials to be distributed to groups in Puerto Rico and the mainland. The current level of effort will be continued and plans will be made for expansion to other sites. Institutional commitments to the development of this project include an in-kind contribution amounting to approximately 22 percent of the total project amount. In addition to creating an interest in science, the outcomes of the program will seek to build self confidence in science exploration, promote critical thinking, and develop knowledge in youth about career options in the agricultural sciences.
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TEAM MEMBERS:
Oscar Muniz-TorresYamil QuijanoAgenol GonzalezPedro VelezOsvaldo Cotte
The primary purpose of the proposed grant is to support the dissemination and institutionalization of a model of educational partnerships among academic medical centers, undergraduate colleges, and local school systems. This model was created under the umbrella of AAMC's Project 3000 by 2000 . With support from SEPA, during 1994-1997 we will consolidate and extend the accomplishments we achieved under our original SEPA, 1991-1994 (SEPA-I). In 1991, the AAMC began Project 3000 by 2000 . The activities included in this proposal support Project 3000 by 2000 , but are not designed to only recruit students for medical school. Minority underrepresentation in medical schools largely is due to the same fundamental problem that causes minority underrepresentation in health-related Ph.D. programs: an insufficient number of minority students receive adequate academic preparation-especially in the sciences-prior to college. The projects proposed here are designed to address this basic problem and hence promote greater racial and ethnic diversity in all of the health sciences. Eight programmatic activities are proposed, five of which were initiated during SEPA I: (1) The annual publication of the Secondary School Science Minority Achievement Registry (S 3 MAR) , a directory of educational programs for minority students interested in the health sciences and a registry of the students participating in them; (2) NNHeSPA News , the quarterly newsletter of the National Network for Health Science Partnerships ( NNHeSPA) ; (4) An update of the Project 3000 by 2000 Technical Assistance Manual (Volume II); (5) Presentations to a wide variety of groups and strategically targeted customized data analysis. New projects include: (6) NNHeSPA On Line!, a computer bulletin board accessible through the Internet to facilitate ongoing communication among precollege, college and graduate health science educators in NNHeSPA ; (7) S 3 MAR Grapevine , a quarterly newsletter for high school stuents listed in the S 3 MAR ; (8) Intensive regional campaigns to promote health science partnerships in California, Texas, and the South-three areas of the country with large minority populations and severe problems of underrepresentation.
The New York Hall of Science, working with the Association of Science-Technology Centers Traveling Exhibition Service proposes to develop, test and nationally tour a 500 square foot hands-on exhibition and associated education materials for use by students, teachers, and families on AIDS and the human immune system. The program will be targeted at grades 6 - 12 and their families. It will be developed in year one and then toured in years two and three. One copy of the exhibition will be presented at the New York Hall of Science for the highly AIDS impacted metropolitan area. The other copy of the exhibition will tour to 10 museums nationally. Annual training for the touring sites will ensure that the exhibition and materials can be effectively utilized in conjunction with existing education and science career programs in each city. It is stated that the exhibition and education materials will improve the public understanding of contemporary science and medicine by communicating one essential component of twentieth century biology seldom presented to the public: the fundamentals of microbiology underlying the much-discussed AIDS epidemic. Learning objectives designed for age appropriateness include: (1) to understand the nature of HIV and the difference between testing positive for HIV antibodies and having AIDS; (2) to understand the operation of healthy and infected immune systems; (3) to understand what behaviors result in the spread of HIV and (4) to understand how people can prevent infection. In order to ensure effectiveness in meeting these goals, an independent evaluator will be employed in year one to evaluate each stage of the exhibition in formation and, then, in year two to produce summative evaluation for dissemination to the health and museum education fields.