This report presents the findings from a front-end evaluation for an exhibition being developed by The Tech Museum of Innovation about genetics, health, and technology. Front-end evaluation is conducted to help planners understand visitors’ thoughts and reactions to key themes, ideas, concepts, and activities being developed for an exhibition. Since front-end evaluation highlights both common ground and gaps between visitors and the exhibition’s concept, the evaluation findings may inform the team’s decisions as exhibition development progresses. The evaluation objectives were to: (1)
The Science Museum of Minnesota (SMM) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a summative evaluation of Playing with Time, a traveling exhibition funded by the National Science Foundation. Data collection took place at SMM, the exhibition's first venue, in the spring and summer of 2002. The evaluation documents the scope of the exhibition's impact and effectiveness through timing and tracking observations and exit interviews.
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Randi Korn & Associates, Inc.Science Museum of Minnesota
A new exhibition at Liberty Science Center called "Infection Connection" will tell how our choices determine the impact that infectious diseases have on people around the world. A front-end evaluation was conducted to assess potential visitors' familiarity with the topic. This information will give exhibit developers ideas about how to connect with and build on visitors' interest in, understanding of and feelings about infectious diseases. This report will summarize the findings, which include the demographics of the 160 respondents; their definitions of "infectious diseases"; which diseases
Carnegie Mellon University is developing an interactive, multimedia planetarium presentation about the human brain. The interdisciplinary project team will build upon and refine the experience gained from its recently completed planetarium show, Journey Into the Living Cell. The context for this work is the need for increased public understanding of the human brain - an organ central to the very concept of humanity. The understanding of the human brain is located at the lively crossroads of research in many disciplines, including psychiatry, psychology, neuroscience, computer science and biology. The proposed medium to address this important issue is a 45-minute planetarium show. A broad audience ranging from pre-adolescent to adult will be targeted. Sophisticated and entertaining imaging technologies, including animation and virtual reality, will be used throughout the work. Narration and sound will be tightly integrated into the work. The hemispherical display surface of the planetarium will be fully utilized both visually and sonically. Recent advances in the brain sciences as well as long held understandings about the brain will be presented. Basic brain biology and principles of brain function including cooperativity in brain region activity and brain region specialization will be introduced.
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James McClellandPaul OlesBryan Rogers
The Self Reliance Foundation, the fiscal agent for the Hispanic Radio Network, is producing a weekly, live, one-hour Spanish radio talk show. The show would introduce audiences to current breakthroughs in the sciences through science updates, interviews with research scientists and educators, and audience call-ins. The editorial plan is that approximately 20% of the topics for the interview/call-in part of the show will fall within five general categories: Breakthroughs in Science, Opportunities in Science, Science and the Environment, Science and Health, and Technology. The PI would be Jeff Kline, President of the Self Reliance Foundation. The Producer and Co-Project Director would be Javier Sierra, the Washington, DC, Bureau Chief for the Self Reliance Foundation. They would work closely with an advisory committee of approximately 15 Hispanic scientists and heads of organizations serving the Hispanic communities.
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Robert RussellJeff KlineJose AponteIsabel BenemelisJavier Sierra
The Museum of Science and Industry will develop "Genetics: Decoding Life," a 4325 sq. ft. permanent exhibit about the basic principles of genetics, the Human Genome Project, new tools and technology to study life, and the biomedical and biotech applications resulting from genetic information. As a result of interacting with this exhibit, visitors will understand the basic principles of genetics, they will become familiar with the role of genes in the development of life, they will learn something about how and why scientists used genetic tools, and visitors will become aware of applications of these principles and the potential social, ethical, medical and economic outcomes. In addition to the exhibit there will be a number of complementary outreach programs. An electronic web site will be created, software used in the exhibit will be modified into a format suitable for use in schools, computers loaded with genetic programs will be loaned to Chicago public school groups, churches and other community agencies, and the content of the exhibit will be used to enhance special Lamaze and prenatal classes held at the museum. Special consideration will be given to developing the relationship between the project personnel and the staff of the Chicago Systemic Initiative. They will work together to produce a school program about genetics that will be suitable for grades 5 to 8. School materials will include a teacher's guide for the exhibit, a program of classroom activities, and materials to be used before and after a trip to the museum to see the exhibit.
The Oregon Museum of Science and Industry (OMSI) will design, develop, evaluate and install "Technoquest," a permanent 6,000 square foot interactive technology exhibition for families, underrepresented groups, school groups and OMSI's general audience. "Technoquest" will fill OMSI's Technology Hall with a suite of highly interactive, exciting and engaging hands-on educational exhibits, computer simulations, audio and video components, text, graphics and artifacts. The exhibition hall will be divided into five thematic areas: industrial technology (robotics), medical technology, transportation technology, computer technology and communications technology. Other experiences will include a quick-change area for rapidly exhibiting emerging technologies and a Technology Lab where activities conveying a deeper understanding of the general principles of technology will be presented. Ancillary educational materials will be disseminated to the general public and to educators via print, the exhibition website, teacher workshops and professional development workshops for informal science educators. Content of the exhibition and ancillary materials will focus on general educational principles established by the International Technology Education Association (ITEA) that emphasize the processes common to all forms of technology and that align with state and national science standards. Principal concepts include The Nature of Technology, Technology and Society, Design, Abilities in a Technological World, and The Designed World. These principles will be reinforced throughout the exhibition. Each thematic area will highlight all five key principles of technology as defined by the ITEA.
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TEAM MEMBERS:
Raymond VandiverJan DabrowskiBenjamin Fleskes
Massachusetts General Hospital, representing Partners HealthCare System, Inc., is producing a large format film on the brain that is designed to increase the popular understanding of brain biology and recent advances in neuroscience. Framed within the larger question of the unique abilities of the human mind, the project will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of diverse aspects of human experience including consciousness. By following a rider in the Tour de France, the film will illustrate how the brain functions in both normal and stressful situations. Major sequences will explore vision, memory and emotion. Slightly shorter sequences will delve into imagination and creativity, language, dreams and pain. Brief "interludes" will allow the film to reflect on the brain as it is represented in a range of human capabilities. Finally, the film turns it attention to consciousness, self-awareness and the totality of experiencing life as a human. Outreach components of the project include: A weeklong national symposium for museum educators, teachers, and community organizations from all regions of the country. Follow up regional "Brain Workshops" designed to provide more focused project support. "The Brain: Exploratory Trips Into the Final Frontier" -- An Educator/Student Activity Guide Fun Facts Family Guide to "The Brain" An Educational Lobby Kiosk "Head Trip: A Voyage Through the Young Human Mind" -- An illustrated instructional brochure A Brain Website The film will be directed by Bayley Silleck whose prior large format films include "Cosmic Voyage" and "Lost Worlds: Life in the Balance." The lead scientific advisors are Dr. Dennis Selkow, Professor of Neurology and Neuroscience at Harvard Medical School, and Dr. Anne Young, Julieanne Dorn Professor of Neurology at Harvard Medical School. There also will be a seven-member advisory committee composed of neuroscientists, psychologists and philosophers.
A new, permanent exhibition at the San Diego Museum of Man will reflect the great scientific strides made in unraveling the mysteries of our uniquely human biology. The exhibit of 7,000 sq. ft. will take visitors on a 65-million year journey through time and even go beyond the present with glimpses of current technologies which will shape the future of human evolution. The exhibit development is being guided by a team of renowned scholars, museum professionals and community members in order to insure that the material is scientifically accurate, current and comprehensive. Evaluation and community input combined with engaging exhibitry will further enhance the informal science learner's experience. The exhibit will be about time, genetics and the environment. Dioramas, casts, artifacts and engaging interactives will convey the storyline. As a result of the development of culture, technology is refined and becomes intertwined with the human evolution. The exhibit will unify and draw together other halls in the museum. Further hands-on discovery will be encouraged in an outdoor archaeological site. Associated programming, which will foster the integration of research and education, will include a lecture series, on-line chats and guidebooks, as well as resources for teachers and students.
Freedom Machines is a one-hour special for public television which will highlight the information about the newest technological advances which support over 54 million Americans with disabilities. Through personal narratives, high-impact storytelling, and a comprehensive public education and outreach campaign, the show will inform viewers about assistive technology (AT) being used, and how it is adapted and designed by people with disabilities. The individuals to be profiled, many of them leaders in science and technological fields, will encourage young people with disabilities to pursue careers in the sciences. Many of the devices and approaches to be featured will also show how valuable these technologies are for the able bodied, general public. The sixty-minute documentary is structured around the themes of Pioneers, Partners and Prophets in order to examine the evolving relationship between technology and the disabled, profile emerging technologies and explore the larger societal implications of this growing phenomenon. A companion website and extensive outreach program will continue the informative material, support and create networks, and promote linkages between viewers, either abled or disabled, and the technology that might benefit them. Technological changes have always been influenced by people with needs beyond the ordinary. This dynamic is even more relevant in today's information age. Freedom Machines will dramatically demonstrate that designing a world of inclusion benefits everyone.
The Fred Friendly Seminars is producing a three-part, prime-time television series about the ethical, legal and social implications of advances in genetic research and technology. The audience for the series is the general public with special emphasis on the scientific and policy-making communities. Each of the programs will begin with a presentation of the basic genetic science linked to a specific ethical and policy issue and then will engage a panel in a Socratic dialogue based on a hypothetical situation related to that issue. The panel will represent a wide range of perspective including scientists, policy makers and people experiencing the dilemmas presenting in the hypothetical situations. Outreach material for the project will be developed by the National Center for Science Literacy, Education and Technology and Exhibition at the American Museum of Natural History. The center will produce a 16-page discussion guide designed for by a variety of informal education organizations that reach the general public. This guide will be available in both print and on the project web site. In addition to the guide, the web site include guidelines about how to use segments of the series as catalysts for discussion, a list of annotated resources on genetics, and a behind-the-scenes look at the genomic research labs of the museum.
The Cornell Theory Center (CTC), the university's high performance computing center, will use a Small Grant for Exploratory Research to develop a prototype online exhibit entitled "Jumping Genes." The goal is to use interactive technologies to design a 3D virtual world that engages young audiences (ages 11 & up) and encourages further exploration. The content of the online exhibit will focus on transposons, small sequences of nucleic acids associated with the rice genome. The rice transposons are thought to play a part in evolution and are currently being studied for potential use in genetic engineering. By experimenting with a variety of open-ended and discrete activities, the CTC will design a multi-user virtual environment (MUVE) that is comparable to exhibits found in science museums in terms of both quality and effectiveness. This final product will be disseminated via SciCentr.org, CTC's virtual science museum, as well as on Activeworlds, an online educational universe for middle and high school students that employs a virtual reality interface.
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TEAM MEMBERS:
Margaret CorbitSusan McCouchWilliam Winn