The University of Kansas Natural History Museum, in collaboration with the University of California Museum of Paleontology, will develop, test, and deploy an immersive educational game on the topic of evolution and common ancestry. The museum will frame the game with a narrative that involves tracing the origin of a zoonotic disease (infectious disease that is transmitted between species from animals to humans or from humans to animals). Played on the museum floor, the escape room-inspired game will explore innovative formats for museum learning and engagement. It is being designed for families with children ages 7 to 12, and by visiting groups of schoolchildren in grades 3 to 5.
From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.