From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
Nowadays, India is experiencing a widespread diffusion of science communication activities. Public institutions, non-governmental organisations and a number of associations are busy spreading scientific knowledge not only via traditional media but also through specific forms of interaction with a varied public. This report aims to provide a historical overview of the diffusion of science communication in India, illustrating its current development and its future prospects.
This poster was presented at the 2014 AISL PI Meeting. It describes the radio and stage storytelling programs undertaken by the Center for Chemical Evolution, a CCI jointly funded by NSF and NASA.
This paper analyzes the effectiveness of real people (actors) as communicators of messages in museums. It includes findings from an evaluation of professional actors, who assume the roles of fictitious and real characters from the history of science, technology, and medicine at the Science Museum in London. The study attempted to understand more fully how visitors react to such live interpretations.
Bio Med Tech: Engineering for Your Health was a 2,750 square foot exhibition at the Great Lakes Science Center (GLSC) that dealt with issues related to biomedical technology. Partially funded by a grant from the National Institutes of Health Science Education Partnership Awards program (NIH/SEPA), the project was developed through a partnership between GLSC and Case Western Reserve University. The SEPA grant also funded a variety of programming activities, including informal Exploration Cart activities in the exhibition, presentations in the exhibition's theater space, and teacher training
The Science Museum of Minnesota (SMM) contracted Randi Korn & Associates, Inc. (RK&A) to simultaneously conduct a remedial evaluation of the exhibition Tissues of Life and its associated elements: the Web site with the same name, presentations at the Demonstration Station, and the What is Life?, play. The National Institutes of Health funded all elements. Data collection took place between July and October 2003. Three data collection strategies were employed: timing and tracking observations, uncued exit interviews, and telephone interviews. Additionally, to understand presenters' experiences
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Randi Korn & Associates, Inc.Science Museum of Minnesota
Grossology Live! was a creative and innovative program that involved unique format, content, and collaboration. The program used live video-conferencing techniques to create two-way interaction between onscreen actors in a colorful Grossology set in the studio in Noblesville, Indiana; uniquely imaginative comedic and musical presentations on the human body; and a live presenter, stage set, and audience at 5 small science or health centers primarily in the mid-west and southeast. The receiving sites were members of the National Association of Health Education Centers (NAHEC), which played a
The Museum of Science, Boston will develop an exhibit about Aging. It will be a 6000 sq. ft. traveling exhibit that will open in Boston during April, 2000 coinciding with the United Nations' International Year of Older Persons. The exhibit will provide visitors with an engaging and interactive environment in which to explore scientific, personal, and social aspects of aging. This exhibit will put a spotlight on the remarkable change that has been occurring as a result of in the increased survival rates for people of all ages contributing, among other things, to an increase in the number of older adults. This exhibit will be organized around four themes that will engage visitors in the exploration of the basic scientific research and impact of this change in demographics. The themes are: 1) the biological research that is seeking to understand how and why all living things age, 2) the impact of the physiological and psychological effects of the aging process of humans, 3) the influence of personal, social, and cultural factors on an individual's aging process and 4) the demographic, economic and public policy aspects of aging. There will be a number of complementary programs developed which will be packaged in a tool kit format that will permit museums borrowing the exhibit to develop those components that are allowed by their resources. These programs include a museum theater production that will invite visitors to think about aging in the context of their own society/culture; a world-wide-web resource to assist teachers and other community educators; and a series of multigenerational one-day programs to encourage interactions between different generations within a family or participating group. The exhibit will provide an opportunity for linkage with the needs of the formal education community. Its content addresses important parts of the formal science education curriculum as identified in the National Science Education Standards, Science for All Americans, and Benchmarks for Science Literacy.
IDSolutions, in partnership with the National Association of Health Education Centers (NAHEC) and eight NAHEC member organizations will develop an original project to provide informal science education experiences to children, families and the local community via visual communications' technology. This initiative includes building a technical infrastructure that will connect participating Health Education Centers. It will expand beyond the installation of a network and will focus the bulk of its energy on the technology's application -- generating inquiry-based science experiences through active engagement with content that originates from remote locations. Through the creation of an Interactive Videoconferencing Programming Collaborative (IVPC), IDSolutions, NAHEC, and NAHEC Members will produce and disseminate to our target audience of school-age children, families, community groups and teachers, a high volume of science-related programming. The core content of the initial set of programs will be extracted from one of the nation's most popular life science traveling exhibits called "Grossology." These distance-learning programs will originate from a central "studio" location and will be available during the day, after school, on weekends, during summer breaks and holidays. Supporting this effort will be Advanced Animations (designers of "Grossology" and "Experience Science!"), a science education consulting company.
Health care in the United States is expensive and complex, and there are many competing interests that make it an increasing necessity for health care consumers to take an active role to better advocate for themselves and those who are impacted by the decisions that are made. Making effective health care choices requires both science literacy and critical thinking skills to understand and evaluate options. The Weighing the Evidence (tentative title) project team will work with medical experts, researchers, health and medicine journalists, and community partners to improve visitors’ critical analysis skills and ability to review evidence so that they can make informed health care decisions. To meet this goal a traveling exhibition will be developed utilizing a unique collection of historical and contemporary quack medical devices donated to the Science Museum of Minnesota when the Museum of Questionable Medical Devises closed in 2002. While the collection is rich in fun and entertainment, it also offers a multitude of opportunities to reflect on science, society and ethics, skepticism, and objectivity. This collection, along with interactive experiences, theater programs, outreach programming and a companion web site will provide visitors with the tools needed to become more knowledgeable health care consumers.
This project will introduce students ages 8-14, including underserved students; their teachers and families; and the general public to three biomedical research areas inspired by NIH's Roadmap for Medical Research: biological pathways, bioinformatics and nanomedicine. These areas are unfamiliar to many adults and are not introduced in science curricula. Using the metaphor of a hardware store (i.e., building materials, tools, parts, home repair projects), the project will introduce families, students and teachers to three ideas: (1) The body maintains and repairs itself at the molecular, cell, tissue, organ and system levels; (2) Biomedical researchers are uncovering new complexities at the molecular level that can increase our understanding of how the body works; and (3) Developments in nanomedicine can lead to discoveries and treatments. In a hardware store theater and workshop space and in a virtual hardware store, the project will develop and present demonstrations and basic- and intermediate-level labs (for 2nd- and 6th-grade students or families); train museum staff and interns to present the programs; offer orientation workshops to teachers from Title I schools; develop a teacher's guide; conduct outreach in middle schools; engage scientists to talk about their work and help them communicate with the public; and create a manual of materials and activities for other science centers. The evaluation plan will include formative research on activities and assessment of how well repair metaphors facilitate understanding of clinical issues. A team of scientists, museum staff, science teachers, and biology and medical students will guide the development of education components.