In this article, we follow up on food scientists' findings that people judge new food technologies and related products (un)favourably immediately after just hearing the name of the technology. From the reactions, it appears that people use their attitudes to technologies they know to evaluate new technologies. Using categorization theory, in this study we have found that, by triggering associations with a familiar technology, a name of the new technology can be enough to determine emerging attitudes. Comparison between the technology used for categorization and another familiar technology had
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TEAM MEMBERS:
Reginald BoersmaP. Marijn PoortvlietBart Gremmen
resourceresearchMuseum and Science Center Programs
The National Autonomous University of Mexico (UNAM) is one of the world's single largest employers of science communicators, with over 350,000 students and 40,000 staff. Its science communication activities include five museums (Universum, Museo de la Luz, the Geology Museum, Museo de la Medicina Mexicana and Musem of Geophysics), botanical gardens, as well as a wide range of cultural and outreach activities. It has several programmes for training professional science communicators. The science communication staff are spread across the campuses in Mexico City and four other cities, including
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TEAM MEMBERS:
Ana Claudia NepoteElaine Reynoso-Haynes
This award continues funding of a Center to conduct research and education on the interactions of nanomaterials with living systems and with the abiotic environment. The goals of this Center are to develop a predictive understanding of biological and ecological toxicology for nanomaterials, and of their transport and transformation in the environment. This Center engages a highly interdisciplinary, multi-institutional team in an integrated research program to determine how the physical and chemical properties of nanomaterials determine their environmental impacts from the cellular scale to that of entire ecosystems. The research approach promises to be transformative to the science of ecotoxicology by combining high throughput screening assays with computational and physiological modeling to predict impacts at higher levels of biological organization. The Center will unite the fields of engineering, chemistry, physics, materials science, cell biology, ecology, toxicology, computer modeling, and risk assessment to establish the foundations of a new scientific discipline: environmental nanotoxicology. Research on nanomaterials and development of nanotechnology is expanding rapidly and producing discoveries that promise to benefit the nation?s economy, and improve our ability to live sustainably on earth. There is now a critical need to reduce uncertainty about the possible negative consequences of nanomaterials in the environment, while at the same time providing guidelines for their safe design to prevent environmental and toxicological hazards. This Center addresses this societal need by developing a scientific framework of risk prediction that is paradigm-shifting in its potential to keep pace with the commercial expansion of nanotechnology. Another impact of the Center will be development of human resources for the academic community, industry and government by training the next generation of nano-scale scientists, engineers, and regulators to anticipate and mitigate potential future environmental hazards of nanotechnology. Partnerships with other centers will act as powerful portals for the dissemination and integration of research findings to the scientific, educational, and industrial communities, both nationally and internationally. This Center will contribute to a network of nanotechnology centers that serve the national needs and expand representation and access to this research and knowledge network through programs directed at California colleges serving underrepresented groups. Outreach activities, including a journalist-scientist communication program, will serve to inform both experts and the public at large about the safety issues surrounding nanotechnology and how to safely produce, use, and dispose of nanomaterials.
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TEAM MEMBERS:
Andre NelYoram CohenHilary GodwinArturo KellerPatricia Holden
NOVA'S CENTURY OF DISCOVERY is a series of five prime-time documentary specials to be shown nationally over the Public Broadcasting Service(PBS) during late 1997 or early 1998. Altogether the programs will tell a sweeping story, celebrating the end of a remarkable century of discovery when science advance further than in all previous centuries combined, and when every scientific discipline underwent a revolution. Yet the closing of the 20th century coincides with an ever-widening gap between what scientists know and what most of the public comprehends. To increase public understanding of science, scientists, and scientific methods, the series will provide a dramatic retelling and interpretation of the century's most enduring scientific endeavors. Each two-hour program will probe several related fields of investigation and application: views of the universe and of matter; origins of the planet and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. A marriage of scholarship and entertainment, NOVA'S CENTURY OF DISCOVERY will be created using all the tools at the command of its award winning production team including archival footage and stills; personal accounts; letters, dairies, and other primary sources; computer animation; and even dramatic re-creations. Indeed, the series will not only make a unique contribution to the public and historical record, but also offer viewers an unprecedented opportunity to view 100 years of scientific pursuits as a unified whole, to recast their perceptions of science and scientists, and to be intrigued, even inspired, by a view of science as a never-ending and very human quest for answers and solutions. A special outreach and promotion campaign will increase audience awareness of the series, particularly among nontraditional PBS viewers. In addition, carefully developed teaching and learning materials will extend the series' reach into formal and informal educational settings, including high school and college classrooms, and community and youth-serving organizations.
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TEAM MEMBERS:
Paula ApsellTom FriedmanJon Palfreman