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resource evaluation Public Programs
The NSF-funded project titled An Informal Learning Model of Genetic and Genomic Education for Adult Bilingual Learners, was led by Joanne Sandberg, PhD. The project included three phases: Phase I: Investigation of knowledge and beliefs about transmission of traits, genetic and genomic concepts, gene-environment interactions, and environmental exposures in Latinx adults born in Mexico or Central America and who have limited literacy. Phase II: Development of two educational interventions in Spanish that address: Information about environmental exposures that can be detrimental to
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TEAM MEMBERS: Louisa Stark
resource evaluation Media and Technology
This assessment serves as the summative assessment of the IMLS-funded project at KU Biodiversity Institute and Natural History Museum: Natural History Mystery: Immersing families in a problem-solving game using museum collections. The assessment employs a mixed methods approach, in which both quantitative and qualitative data are collected. More specifically, quantitative data are generated from surveys that are administered to participants at the beginning and end of the game and analyzed by using descriptive statistics (i.e., mean, standard deviation, and histogram) and paired sample t-test
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TEAM MEMBERS: Haiying Long Teresa MacDonald
resource project Media and Technology
The University of Kansas Natural History Museum, in collaboration with the University of California Museum of Paleontology, will develop, test, and deploy an immersive educational game on the topic of evolution and common ancestry. The museum will frame the game with a narrative that involves tracing the origin of a zoonotic disease (infectious disease that is transmitted between species from animals to humans or from humans to animals). Played on the museum floor, the escape room-inspired game will explore innovative formats for museum learning and engagement. It is being designed for families with children ages 7 to 12, and by visiting groups of schoolchildren in grades 3 to 5.
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TEAM MEMBERS: Teresa MacDonald
resource project Exhibitions
The Montana Natural History Center, in collaboration with the University of Montana, will develop an exhibit to showcase a selection of the university's extensive fossil collection. This new exhibit will help create inclusive, inquiry-based, educational opportunities for preschoolers through adults. University faculty will guide specimen interpretation and story development. The exhibit will explore modern research into evolution in a time of climate change, sharing ongoing university research and highlighting STEM careers and citizen science work. The project is based on interests identified through surveys, museum visitor recommendations, and a member focus group.
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TEAM MEMBERS: Drew Lefebvre
resource project Exhibitions
The Maryland Science Center (MSC), in collaboration with Johns Hopkins University (JHU), the University of Maryland, Baltimore (UMB), and Morgan State University (MSU), has sought the support of the National Institutes of Health SEPA (Science Education Partnership Award) Program to develop "Cellular Universe: The Promise of Stem Cells," a unique exhibition and update center with related programs that highlight the most current science in cell biology and stem cell research. Visitor surveys have shown that science museum visitors are very interested in learning about stem cell research, but know little about the science of stem cells or cell biology, which form the basis of stem cell research. The goal of this project is to help visitors learn about advances in cell biology and stem cells so that they will make informed health-related decisions, explore new career options, and better understand the role of basic and clinical research in health advances that affect people's lives. Topics to be covered include the basic biology of cells, the role of stem cells in human development, current stem cell research and the clinical research process. This exhibition will also address the controversies in stem cell research. Our varied advisory panel, including cell biologists, physiologists, adult and embryonic stem cell researchers and bioethicists, will ensure the objectivity of all content. "Cellular Universe: The Promise of Stem Cells" will be a 3,500 square-foot exhibition to be planned, designed and prototyped in Fall 2006-Winter 2009, and installed in MSC's second-floor human body exhibition hall in Spring 2009. This exhibition will build on the successful model of "BodyLink," our innovative health science update center funded by a 2000 SEPA grant (R25RR015602) and supported by partnerships with JHU and UMB.
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TEAM MEMBERS: Roberta Cooks
resource research Public Programs
The Swinomish Indian Tribal Community developed an informal environmental health and sustainability (EHS) curriculum based on Swinomish beliefs and practices. EHS programs developed and implemented by Indigenous communities are extremely scarce. The mainstream view of EHS does not do justice to how many Indigenous peoples define EHS as reciprocal relationships between people, nonhuman beings, homelands, air, and waters. The curriculum provides an alternative informal educational platform for teaching science, technology, engineering, art, and mathematics (STEAM) using identification, harvest
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TEAM MEMBERS: Jamie Donatuto Larry Campbell Diana Rohlman Joyce K. LeCompte Sonni Tadlock
resource evaluation Media and Technology
Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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TEAM MEMBERS: Jean Hiebert Larson Chandra Lewis Corynn Del Core
resource project Public Programs
The RASOR project is designed to increase engagement of students from rural Alaska communities in biomedical/STEM careers. Rural Alaskan communities are home to students of intersecting identities underrepresented in biomedical science, including Alaska Native, low-income, first generation college, and rural. Geographic isolation defines these communities and can limit the exposure of students to scientifically-minded peers, professional role models, and science career pathways. However these students also have a particularly strong environmental connection through subsistence and recreational activities, which makes the one-health approach to bio-medicine an intuitive and effective route for introducing scientific research and STEM content. In RASOR, we will implement place-based mentored research projects with students in rural Alaskan communities at the high school level, when most students are beginning to seriously consider career paths. The biomedical one-health approach will build connections between student experiences of village life in rural Alaska and biomedical research. Engaging undergraduate students in research has proved one of the most successful means of increasing the persistence of minority students in science (Kuh 2008). Furthermore, RASOR will integrate high school students into community-based participatory research (Israel et al. 2005). This approach is designed to demonstrate the practicality of scientific research, that science has the ability to support community and cultural priorities and to provide career pathways for individual community members. The one-health approach will provide continuity with BLaST, an NIH-funded BUILD program that provides undergraduate biomedical students with guidance and support. RASOR will work closely with BLaST, implementing among younger (pre-BLaST) students approaches that have been successful for retaining rural Alaska students along STEM pathways and tracking of post-RASOR students. Alaska Native and rural Alaska students are a unique and diverse population underrepresented in biomedical science and STEM fields.
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TEAM MEMBERS: Janice Straley Ellen Chenowith
resource project Public Programs
Exploratorium’s The Phenomenal Genome: Evolving Public Understanding of Genetics in the Post-Mendelian Era project addresses the increasing need to develop genomic literacy in the public at large. The explosion of genomics research over the past two decades has led to an increasingly complex picture of the determinants of human health and human phenotypes, and the applications of this research are now making their way into the clinic, the media, and the hands of consumers. The goal of this project is to create a model for increasing genomic literacy through Informal Science Education programming (ISE), creating a pathway for better decision making for the health of individuals and society at large. The Phenomenal Genome focuses on general science museum visitors and teachers of middle and high school students.

The core of the Exploratorium’s approach to science education is the creation of intriguing, provocative and investigable phenomena that are experienced directly and personally through exhibits, facilitated explorations, programs, and teacher professional development. Over two years, we will develop, test, and iterate inquiry-based professional development to help teachers develop understanding and integrate the principles of contemporary genomics and genetics into their classrooms. 120 middle and high school teachers will be served during this period, and many more beyond that, as the activities and workshops developed become a regular part of our teacher professional development programming. A learning scientist specializing in teacher learning will conduct research to determine which approaches and experiences are most effective for this context, and why.

In a parallel process, we will develop and test exhibits and experiences on the museum floor for museum visitors, using a similar iterative process of prototype testing with an embedded learning scientist to study visitor learning. We plan to define the approaches that work across audiences and contexts, as well as those that work best in particular contexts.

Through this work, we will develop new resources for teaching and learning contemporary genomics and genetics, and identify promising practices in communicating contemporary genomics and genetics in informal spaces across audiences. We will disseminate our findings via conferences, peer-reviewed articles, and workshops for the ISE community.
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TEAM MEMBERS: Hilleary Osheroff Kristina Yu
resource project Exhibitions
Escape rooms are an engaging and increasingly popular game format in which a team of players is “locked” in a room and challenged to solve a series of narrative-embedded puzzles encoded in the room’s artifacts in order to “escape” within a set period of time. The University of California Museum of Paleontology, with partners University of Kansas Natural History Museum and the California Academy of Sciences, aim to develop, evaluate, and disseminate a “serious game” (i.e., a game designed for a purpose other than entertainment) based on the escape room model. Our traveling/loanable pop-up escape room and associated extension activities will engage diverse families (ages 8 and up) in museums and libraries in solving a biomedical mystery that teaches fundamental concepts in biology, engages critical-thinking and collaboration skills, and stimulates interest in biomedical careers. STEM Escape will address NGSS-aligned content central to medical research – in particular, it will communicate basic concepts regarding evolutionary relationships, a topic with relevance to a wide variety of medical applications, such as determining the source of emerging infectious diseases, tracking the progression of disease within a host, and identifying new medicines. The project is designed to lay the groundwork for extended family interactions surrounding scientific content and biomedical careers. The immersive game will be supplemented by a set of solo and docent-led follow-up activities that reinforce key concepts and emphasize connections between players’ experience in the game and biomedical research careers. Learners will also receive takeaway media (e.g., activity book) that highlights a diverse set of NIH-funded researchers whose work directly relies on evolutionary patterns/processes. Caregivers will have the option of receiving a follow-up email with free at-home activities. The themed inflatable pop-up room will be wheelchair-accessible and all materials will be bilingual in English and Spanish. The STEM Escape experience will be developed with and for the diverse audiences visiting urban/suburban natural history museums and libraries, as well as with and for rural families, whom we will reach through rural libraries. The project will also produce and evaluate a suite of support materials to facilitate institutional adoption and deployment of the experience. Nine host sites across the country have committed to hosting the room (with an additional two sites in the planning stages), and after the life of the grant, the room will continue to make an impact as a rentable traveling exhibit. Long term, this project will improve the public’s understanding of medically relevant evolutionary content, increase interest in biomedical careers, particularly among underserved groups targeted, and improve our understanding of how immersive games can be used to serve educational objectives.
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TEAM MEMBERS: Lisa White
resource project Media and Technology
The New York Hall of Science (NYSCI) will develop, test, market, and disseminate an interactive graphic novel iBook that will use the interests of young people (ages 10–14) in animals and comics to engage them in learning about health and clinical research. Provisionally called “Transmission: Astonishing Tales of Human-Animal Diseases,” the project represents a new approach to engaging young people in biomedical science learning.

Graphic novels are one of the fastest growing categories in publishing and bookselling, and today, they are significantly more sophisticated than the comics that came before them. They are also enormously popular among young people. The proposed graphic novel iBook will focus on the diseases that humans and animals share and pass between them (sometimes to devastating consequences), from Ebola, bird flu, and West Nile disease to influenza, measles, and pneumonia. Moreover, like many other contemporary graphic novels, it will address a pressing issue of the day—amely, the growth of zoonotic and anthropozoonotic diseases.

The iBook will be developed in a digital, interactive format (a growing trend within the genre) and, like many graphic novel titles, will take a mystery and forensic crime approach to exploring its content. Ultimately, Transmission will become a national model for conveying biomedical understanding through the use of up-to-the-minute interactive iBook technologies and an engaging graphic novel format.
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TEAM MEMBERS: martin weiss Geralyn Abinader
resource project Media and Technology
Increasingly, scientists and their institutions are engaging with lay audiences via media. The emergence of social media has allowed scientists to engage with publics in novel ways. Social networking sites have fundamentally changed the modern media environment and, subsequently, media consumption habits. When asked where they primarily go to learn more about scientific issues, more than half of Americans point to the Internet. These online spaces offer many opportunities for scientists to play active roles in communicating and engaging directly with various publics. Additionally, the proposed research activities were inspired by a recent report by the National Academies of Sciences, Engineering, and Medicine that included a challenge to science communication researchers to determine better approaches for communicating science through social media platforms. Humor has been recommended as a method that scientists could use in communicating with publics; however, there is little empirical evidence that its use is effective. The researchers will explore the effectiveness of using humor for communicating about artificial intelligence, climate science and microbiomes.

The research questions are: How do lay audiences respond to messages about scientific issues on social media that use humor? What are scientists' views toward using humor in constructing social media messages? Can collaborations between science communication scholars and practitioners facilitate more effective practices? The research is grounded in the theory of planned behavior and framing as a theory of media effects. A public survey will collect and analyze data on Twitter messages with and without humor, the number of likes and re-tweets of each message, and their scientific content. Survey participants will be randomly assigned to one of twenty-four experimental conditions. The survey sample, matching recent U.S. Census Bureau data, will be obtained from opt-in panels provided by Qualtrics, an online market research company. The second component of the research will quantify the attitudes of scientists toward using humor to communicate with publics on social media. Data will be collected from a random sample of scientists and graduate students at R1 universities nationwide. Data will be analyzed using descriptive statistics and regression modeling.

The broader impacts of this project are twofold: findings from the research will be shared with science communication scholars and trainers advancing knowledge and practice; and an infographic (visual representation of findings) will be distributed to practitioners who participate in research-practice partnerships. It will provide a set of easily-referenced, evidence-based guidelines about the types of humor to which audiences respond positively on social media.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Sara Yeo Leona Yi-Fan Su Michael Cacciatore