Concept planning studies ("front-end" studies) are useful in finding out "where the audience is starting from" in their perceptions of particular subjects, themes or messages to be communicated in upcoming exhibitions. In this case, the exhibition team needed some clarifications about visitors' awareness, interests, and other perceptions of 'current science.' The priorities for this research were focused on: name and recognition of the topic (explore people's reactions to 10 preliminary "titles;" seek examples of topics that they associate with new/current science) interest in current science
DATE:
TEAM MEMBERS:
Jeff HaywardScience Museum of MinnesotaJolene Hart
This study was commissioned to provide systematic feedback regarding visitor experience of the Low-Carb Craze exhibits (about nutrition and dieting) in Current Science Central. The principal issues to be investigated were about the interpretive experience: are visitors getting the idea that this is about current science information?; do visitors perceive the information to be recent?; are they learning any new information or not? To address these issues, an evaluation strategy was developed that focused on people's perceptions of the content and reactions to the activities; specifically
DATE:
TEAM MEMBERS:
Jeff HaywardScience Museum of MinnesotaJolene Hart
The Fort Worth Museum of Science and History proposes to develop a 5,000 sq ft traveling exhibition, along with educational material and programs. Motivated by the challenge of solving a crime, visitors will become engaged in a scientific investigation that cuts across the multiple disciplines of forensic science. This project builds upon the successful implementation of "Whodunit? The Science of Solving Crime," funded by a prior NSF grant (ESI-9253370). The proposed exhibition will travel to the member institutions of the Science Museum Exhibit Collaborative, where the primary target audiences will be children in the upper elementary and middle school years. The proposed 12-month planning grant would enable research, front-end evaluation, project team meetings, and the development of a conceptual plan and a business plan for the new exhibition beginning. The Museum will develop specific plans to reach underserved audiences and to examine the feasibility of creating a version for small science centers.
This project will produce "Jewels of the Jungle," an hour-long film for public audiences documenting the discovery of new species of endophytes and the isolation of their medicinal compounds. The film presents an exciting story of scientific discovery that takes the viewer around the world from Montana to Madagascar, in search of new species of plants important for medical research. Compounds isolated from endophytes have proven vital in the treatment of many diseases including cancer, AIDS, malaria, and drug-resistant bacterial and fungal infections. "Jewels of the Jungle" aims to enhance viewers' understanding of bio-chemical research and cultivate a better appreciation of scientific research in general.
National Video Resources, in collaboration with the American Library Association and the History of Science Society, is developing and implementing six-week discussion programs at 100 libraries across the country. The "Research Revolution and the Shaping of Modern Life" discussions will illuminate the organization and goals of scientific-technical work, the critical outcomes of research and development, the material and social byproducts of such work, and the ethical issues that sometimes result. During the program participants will screen and discuss documentary films on topics such as: an introduction to the rise of organized laboratory research and its results; new developments in quantum technologies and nanotechnology; recent developments in materials science and how artificially created materials have defined a modern way of life; the impact of genetic engineering and the Human Genome Project; medical imaging from x-rays to MRIs and CT-scans; and the science of meteorology and the problems of global climate change. Discussions will be lead by local scholars from Universities and research laboratories located near a participating library.