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resource research Media and Technology
In this article, we present three challenges to the emerging Open Science (OS) movement: the challenge of communication, collaboration and cultivation of scientific research. We argue that to address these challenges OS needs to include other forms of data than what can be captured in a text and extend into a fully-fledged Open Media movement engaging with new media and non-traditional formats of science communication. We discuss two cases where experiments with open media have driven new collaborations between scientists and documentarists. We use the cases to illustrate different advantages
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TEAM MEMBERS: Kristian Moltke Martiny David Budtz Pedersen Alfred Birkegaard
resource evaluation Media and Technology
In 2010 EarthSky Communications Inc. was awarded a broad implementation grant from the National Science Foundation (NSF) entitled Proyecto de Implementacion Amplia EarthSky en Español (EarthSky in Spanish Broad Implementation Project). In partnership with the Spanish media company Univision Communications Inc. and a national Advisory Committee of Hispanic scientists, educators, and media experts, EarthSky proposed to present science information and scientist interviews to Spanish-preferring U.S. Hispanics via short video programs distributed on television and the Internet. Under the Broad
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TEAM MEMBERS: Knight Williams Inc. Valerie Knight-Williams Deborah Byrd Rachel Teel Divan Williams Roxana Hernandez Eric Anderson Gabriel Simmons Sauleh Rahbari
resource project Websites, Mobile Apps, and Online Media
SETAC is funded by the Lifelong Learning Programme of the European Union and emerges out of the need to undertake specific action for the improvement of science education. It regards science education as among the fundamental tools for developing active citizens in the knowledge society. SETAC draws on the cooperation between formal and informal learning institutions, aiming to enhance school science education and active citizenship looking further into the role of science education as a lifelong tool in the knowledge society. On the day of the project’s conclusion, 31 October 2010, after two years of work SETAC contributes the following products and results to the field: 1. “Quality Science Education: Where do we stand? Guidelines for practice from a European experience” This is the concluding manifesto that presents the results of the SETAC work in the form of recommendations for practitioners working in formal and informal science learning institutions; 2. “Teaching and Learning Scientific Literacy and Citizenship 
in Partnership with Schools and Science Museums” This paper constitutes the theoretical framework of the project and innovative ways of using museums for science education and develop new modes of linking formal and informal learning environments; 3. Tools for teaching and learning in science: misconceptions, authentic questions, motivation. Three specific studies, leading to three specific reports, have been conducted in the context of the project, looking in particular into notions with an important role in science teaching and learning. These are on: Children’s misconceptions; Authentic questions as tool when working in science education; Students’ attitudes and motivation as factors influencing their achievement and participation in science and science-related issues; 4. Activities with schools: SETAC developed a series of prototype education activities which were tested with schools in each country. 
Among the activities developed between the partners, two have been chosen and are available on-line for practitioners to use and to adapt in their own context. These are: The Energy role game, a role game on Energy invites students to act in different roles, those of the stakeholders of an imaginary community, called to debate and decide upon a certain common problem; MyTest www.museoscienza.org/myTest, which aims to encourage students to engage in researching, reflecting and communicating science-oriented topics; 5. European in-service training course for primary and secondary school teachers across Europe. The training course is designed in such a way as to engage participants in debate and exploration of issues related to science education and active citizenship. The course is open to school teachers, headteachers and teacher trainers from all EU-member and associate countries. Professionals interested can apply for a EU Comenius grant. All the products of the project as well as information about the training course are available at the project website, some of them in more than one languages: www.museoscienza.org/setac
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TEAM MEMBERS: MARIA XANTHOUDAKI
resource evaluation Media and Technology
Fort Worth Museum of Science and History (FWMSH) contracted with Randi Korn & Associates, Inc. (RK&A) to evaluate CSI: The Experience National Science Foundation- and Science Museum Exhibit Collaborative-funded project focused on forensic science. The project included a museum exhibition and an online gaming experience (Web Adventure) targeting children ages 9 to 17 and adults. A summative evaluation explored visitors' overall experiences, understanding of forensic sciences, and the research question: Does the Web Adventure extend exhibition visitors' learning of forensic science? A process
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TEAM MEMBERS: Randi Korn & Associates, Inc. Fort Worth Museum of Science and History
resource project Media and Technology
WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web. Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.
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TEAM MEMBERS: Paula Apsell
resource project Media and Technology
The Museum of Science, Boston will develop an exhibit about Aging. It will be a 6000 sq. ft. traveling exhibit that will open in Boston during April, 2000 coinciding with the United Nations' International Year of Older Persons. The exhibit will provide visitors with an engaging and interactive environment in which to explore scientific, personal, and social aspects of aging. This exhibit will put a spotlight on the remarkable change that has been occurring as a result of in the increased survival rates for people of all ages contributing, among other things, to an increase in the number of older adults. This exhibit will be organized around four themes that will engage visitors in the exploration of the basic scientific research and impact of this change in demographics. The themes are: 1) the biological research that is seeking to understand how and why all living things age, 2) the impact of the physiological and psychological effects of the aging process of humans, 3) the influence of personal, social, and cultural factors on an individual's aging process and 4) the demographic, economic and public policy aspects of aging. There will be a number of complementary programs developed which will be packaged in a tool kit format that will permit museums borrowing the exhibit to develop those components that are allowed by their resources. These programs include a museum theater production that will invite visitors to think about aging in the context of their own society/culture; a world-wide-web resource to assist teachers and other community educators; and a series of multigenerational one-day programs to encourage interactions between different generations within a family or participating group. The exhibit will provide an opportunity for linkage with the needs of the formal education community. Its content addresses important parts of the formal science education curriculum as identified in the National Science Education Standards, Science for All Americans, and Benchmarks for Science Literacy.
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resource project Media and Technology
The Museum of Science and Industry will develop "Genetics: Decoding Life," a 4325 sq. ft. permanent exhibit about the basic principles of genetics, the Human Genome Project, new tools and technology to study life, and the biomedical and biotech applications resulting from genetic information. As a result of interacting with this exhibit, visitors will understand the basic principles of genetics, they will become familiar with the role of genes in the development of life, they will learn something about how and why scientists used genetic tools, and visitors will become aware of applications of these principles and the potential social, ethical, medical and economic outcomes. In addition to the exhibit there will be a number of complementary outreach programs. An electronic web site will be created, software used in the exhibit will be modified into a format suitable for use in schools, computers loaded with genetic programs will be loaned to Chicago public school groups, churches and other community agencies, and the content of the exhibit will be used to enhance special Lamaze and prenatal classes held at the museum. Special consideration will be given to developing the relationship between the project personnel and the staff of the Chicago Systemic Initiative. They will work together to produce a school program about genetics that will be suitable for grades 5 to 8. School materials will include a teacher's guide for the exhibit, a program of classroom activities, and materials to be used before and after a trip to the museum to see the exhibit.
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TEAM MEMBERS: Barry Aprison