Increasingly, scientists and their institutions are engaging with lay audiences via media. The emergence of social media has allowed scientists to engage with publics in novel ways. Social networking sites have fundamentally changed the modern media environment and, subsequently, media consumption habits. When asked where they primarily go to learn more about scientific issues, more than half of Americans point to the Internet. These online spaces offer many opportunities for scientists to play active roles in communicating and engaging directly with various publics. Additionally, the proposed research activities were inspired by a recent report by the National Academies of Sciences, Engineering, and Medicine that included a challenge to science communication researchers to determine better approaches for communicating science through social media platforms. Humor has been recommended as a method that scientists could use in communicating with publics; however, there is little empirical evidence that its use is effective. The researchers will explore the effectiveness of using humor for communicating about artificial intelligence, climate science and microbiomes.
The research questions are: How do lay audiences respond to messages about scientific issues on social media that use humor? What are scientists' views toward using humor in constructing social media messages? Can collaborations between science communication scholars and practitioners facilitate more effective practices? The research is grounded in the theory of planned behavior and framing as a theory of media effects. A public survey will collect and analyze data on Twitter messages with and without humor, the number of likes and re-tweets of each message, and their scientific content. Survey participants will be randomly assigned to one of twenty-four experimental conditions. The survey sample, matching recent U.S. Census Bureau data, will be obtained from opt-in panels provided by Qualtrics, an online market research company. The second component of the research will quantify the attitudes of scientists toward using humor to communicate with publics on social media. Data will be collected from a random sample of scientists and graduate students at R1 universities nationwide. Data will be analyzed using descriptive statistics and regression modeling.
The broader impacts of this project are twofold: findings from the research will be shared with science communication scholars and trainers advancing knowledge and practice; and an infographic (visual representation of findings) will be distributed to practitioners who participate in research-practice partnerships. It will provide a set of easily-referenced, evidence-based guidelines about the types of humor to which audiences respond positively on social media.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS:
Sara YeoLeona Yi-Fan SuMichael Cacciatore
Cities and communities in the U.S. and around the world are entering a new era of transformational change, in which their inhabitants and the surrounding built and natural environments are increasingly connected by smart technologies, leading to new opportunities for innovation, improved services, and enhanced quality of life. The Smart and Connected Communities (SCC) program supports strongly interdisciplinary, integrative research and research capacity-building activities that will improve understanding of smart and connected communities and lead to discoveries that enable sustainable change to enhance community functioning. This project is a Research Coordination Network (RCN) that focuses on achieving SCC for medium/small size, remote, and rural communities through a polycentric (multiple centers) integrated policy, design, and technology approach. The communities served by the RCN have higher barriers to information, resources, and services than larger urban communities. To reduce this gap, the PIs propose to develop need-based R&D pipelines to select solutions with the highest potential impacts to the communities. Instead of trying to connect under-connected communities to nearby large cities, this proposal aims to develop economic opportunities within the communities themselves. This topic aligns well with the vision of the SCC program, and the proposed RCN consists of a diverse group of researchers, communities, industry, government, and non-profit partners.
This award will support the development of an RCN within the Commonwealth of Virginia which will coordinate multiple partners in developing innovations utilizing smart and connected technologies. The goal of the research coordination network is to enable researchers and citizens to collaborate on research supporting enhanced quality of life for medium, small, and rural communities which frequently lack the communication and other infrastructure available in cities. The research coordination network will be led by the University of Virginia. There are 14 partner organizations including six research center partners in transportation, environment, architecture and urban planning, and engineering and technology; two State and Industry partners (Virginia Municipal League and Virginia Center for Innovative Technology); four community partners representing health services (UVA Center for Telemedicine), small and remote communities (Weldon Cooper Center), neighborhood communities (Charlottesville Neighborhood Development), and urban communities (Thriving Cities); and two national partners which support high speed networking (US-Ignite) and city-university hubs (MetroLab). Examples of research coordination include telemedicine services, transportation services, and user-centric and community-centric utilization and deployment of sensor technologies.
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TEAM MEMBERS:
Ila BermanT. Donna ChenKaren RheubanQian Cai
To reach its full potential in science, technology, engineering, and mathematics (STEM), the United States must continue to recruit, prepare and maintain a diverse STEM workforce. Much work has been done in this regard. Yet, underrepresentation in STEM fields persists and is especially pronounced for Hispanic STEM professionals. The Hispanic community is the youngest and fastest growing racial/ethnic group in the United States but comprises only seven percent of the STEM workforce. More evidence-based solutions and innovative approaches are required. This project endeavors to address the challenges of underrepresentation in STEM, especially among individuals of Hispanic descent, through an innovative approach. The University of San Diego will design, develop, implement, and test a multilayered STEM learning approach specific to STEM learning and workforce development in STEM fields targeting Hispanic youth. The STEM World of Work project will explore youth STEM identity through three mechanisms: (1) an assessment of their individual interests, strengths, and values, (2) exposure to an array of viable STEM careers, and (3) engagement in rigorous hands-on STEM activities. The project centers on a youth summer STEM enrichment program and a series of follow-up booster sessions delivered during the academic year in informal contexts to promote family engagement. Paramount to this work is the core focus on San Diego's Five Priority Workforce Sectors: Advanced Manufacturing, Information and Communications Technology, Clean Energy, Healthcare, and Biotech. Few, if any, existing projects in the Advancing Informal STEM learning portfolio have explored the potential connections between these five priority workforce sectors, informal STEM learning, and identity among predominately Hispanic youth and families engaged in a year-long, culturally responsive STEM learning and workforce focused program. If successful, the model could provide a template for the facilitation of similar efforts in the future.
The STEM World of Work project will use a mixed-methods, exploratory research design to better understand the variables influencing STEM learning and academic and career choices within the proposed context. The research questions will explore: (1) the impacts of the project on students' engagement, STEM identity, STEM motivation, and academic outcomes, (2) factors that moderate these outcomes, and (3) the impact the model has on influencing youths' personal goals and career choices. Data will be garnered through cross-sectional and longitudinal surveys and reflective focus groups with the students and their parents/guardians. Multivariate analysis of variance, longitudinal modeling, and qualitative analysis will be conducted to analyze and report the data. The findings will be disseminated using a variety of methods and platforms. The broader impacts of the findings and work are expected to extend well beyond the project team, graduate student mentors, project partners, and the estimated 120 middle school students and their families from the predominately Hispanic Chula Vista Community of San Diego who will be directly impacted by the project.
This exploratory pathways project is funded by the Advancing Informal STEM Learning program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
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TEAM MEMBERS:
Perla MyersVitaliy PopovOdesma DalrympleYaoran LiJoi Spencer