In this paper, Alan J. Friedman, director of the New York Hall of Science, discusses the importance of evaluation, specifically formative evaluation, for measuring success at a museum and fulfilling mission statements. Friedman presents four real examples of exhibit projects, in which the directors or exhibit directors involved elected to expend funds for formative evaluation. Friedman goes on to discuss the benefits of this research and what surprising information staff came to know as a result.
This paper discusses a research study, conducted as part of a formative evaluation of an HIV/AIDS exhibit developed by the New York Hall of Science, a member of the National AIDS Exhibit Consortium, and designed to investigate two issues: (1) What is the current state of youth awareness of the mechanism by which condoms help prevent the spread of HIV and other STDs; and (2) Which of two exhibit designs most efficiently communicates concepts related to HIV sexual transmission prevention. This research was designed to determine whether misperception about HIV transmission prevention existed and
This paper analyzes the effectiveness of real people (actors) as communicators of messages in museums. It includes findings from an evaluation of professional actors, who assume the roles of fictitious and real characters from the history of science, technology, and medicine at the Science Museum in London. The study attempted to understand more fully how visitors react to such live interpretations.