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resource research Media and Technology
The study investigated the extent to which transmission and cognition, the first two stages in the research use process, are accomplished for winemakers. “Transmission-cognition” was operationalized as the frequency of engagement with information sources considered to be carriers of scientific research. The study also investigated the prominence of four types of research use among winemakers (conceptual, symbolic, instrumental and persuasive) together with their inter-relationship. Conceptual use of scientific information was reported by 90% of winemakers and is a precursor to the other types
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TEAM MEMBERS: Nelius Boshoff
resource research Media and Technology
This study assesses the correlation between reports on food risk published in scientific journals and in the printed mass media and changes in the meat market. It focuses on the case of bovine spongiform encephalopathy (BSE) in the United Kingdom. The findings suggest that during the time BSE and its related human disease were of noticeable public concern, there was a predominantly negative correlation between the number of reports on BSE published in the British printed mass media and meat market variables. In contrast, reports of scientific research on the disease contributed to reducing the
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TEAM MEMBERS: Fabiano Nunes Vaz Homero Dewes Antônio Domingos Padula Edson Talamini
resource research Media and Technology
Catechism, a literary genre of a religious origin, was once employed in the teaching of ‘lay’ subjects, especially of a technical nature. This is a review of this past editorial tradition which illustrates the potentialities and the limitations of agrarian catechisms, with a special focus on their spreading across Southern Italy in the late Enlightenment. This paper reflects on whether a book was the best instrument to hand down procedures and notions to people who supposedly were illiterate or unschooled.
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TEAM MEMBERS: Francesco Paola de Ceglia
resource research Media and Technology
Assessment of trends in the state of the environment constitutes one important aspect of efforts to achieve environmental sustainability. Assessments are often undertaken via indicators which measure progress towards environmental objectives and interim targets. This paper starts from the assumption that different types of environmental indicators have different implications for the public communication and the societal dialogue about the state of the environment and the measures needed to increase ecological sustainability. The paper concludes that it is important to evaluate environmental
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TEAM MEMBERS: Victoria Wibeck
resource research Media and Technology
Artists have used the environment as a subject forever and there is a long history of artists whose works affect peoples’ awareness of and perceptions of their natural environments. But only relatively recently have other artists become part of the modern environmental movement and of efforts to educate college students and the population at large about environmental issues. Environmental studies programs need to take advantage of this increased interest on the part of artists, and global warming provides a perfect vehicle.
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TEAM MEMBERS: Robert Turner
resource research Media and Technology
The rapid spread of technologies involving the application of “Genetic Modification (GM)” raised the need for science communication on this new technology in society. To consider the communication on GM in the society, an understanding of the current mass media is required. This paper shows the whole picture of newspaper discourses on GM in Japan. For the Japanese public, newspapers represent one of the major sources of information on GM. We subjected the two Japanese newspapers with the largest circulation, the Asahi Shimbun and Yomiuri Shimbun, to an analysis of the full text of
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TEAM MEMBERS: Ryuma Shineha Aiko Hibino Kazuto Kato
resource research Media and Technology
Dialogue in science communication is a necessity - everybody agrees on it - because science and technology issues are involved in so many aspects of the citizens life, and in so many cases can raise suspects, fears, worries or, on the contrary, expectations and hopes. But who are the possible interlocutors for scientists and policy-makers? Everybody, says Luisa Massarani, beginning with children and teenagers. Also in such controversial and sensitive issues like AIDS or GMO.
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TEAM MEMBERS: Luisa Massarani
resource research Media and Technology
I would like to start with a brief news item in the August 1999 issue of National Geographic which gives some food for thought: "With 5,000 climbing routes, such as Double Dogleg and Walk on the Wild Side, California's Joshua Tree National Park attracts about 140,000 enthusiasts a year to test their skill on granite boulders. But some visitors view their metal bolts as defacements hammered into rocks.
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TEAM MEMBERS: Ugo Leone
resource research Media and Technology
The concept of a biosphere reserve was adopted by UNESCO, within the MAB Programme, launched in 1971, in order to promote and to demonstrate the harmonious relationships that should exist between people and the environment and, particularly, to promote a harmonization model of the environmental protection needs with those of the sustainable economical-social development. All the international conventions, the management and action plans accomplished in order to achieve the sustainable development objectives underline the great importance to establish a constructive dialogue, with impact on the
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TEAM MEMBERS: Virgil Munteanu
resource research Media and Technology
The people of Val di Susa (Italy) blocked the construction of the new high-speed railway line that should connect Turin with Lyons (France). This project is regarded as a strategic achievement for the economic development of the European Union, but local communities have a different concept of development and are asserting their rights through ad hoc experts’ reports and the production “from the bottom” of new specialised knowledge. We shall describe these events as a case study to put ecological democracy to the test of facts, also through a comparison with the experimental actions taken in
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TEAM MEMBERS: Yurij Castelfranchi Giancarlo Sturloni
resource research Media and Technology
Over the last few years the media ­ and especially television ­ have focussed on presumed health emergencies such as mad-cow disease, genetically modified organisms (GMOs), the Di Bella cancer-cure case and the Lipobay case. Topics such as these have a strong emotional impact on public opinion and subscribe to the dictates of the ratings rather than following the more or less prescriptive rules of scientific communication. In a highly competitive environment, if the ratings prevail against information, it is obvious that news follows the rules of fiction, health reports become mere
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TEAM MEMBERS: Enrico Esposto
resource research Media and Technology
What do images communicate about humans’ place in nature? Medin and Bang posit that the artifacts used to communicate science—including words, photographs, and illustrations—commonly reflect the cultural orientations of their creators. The authors argue that Native Americans traditionally see themselves as part of nature and focus on ecological relationships, while European Americans perceive themselves as outside of nature and think in terms of taxonomic relationships.
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TEAM MEMBERS: Suzanne Perin