From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
Supported by the National Science Foundation, the Global Soundscapes! Big Data, Big Screens, Open Ears project employs a variety of informal learning experiences to present the physics of sound and the new science of soundscape ecology. The interdisciplinary science of soundscape ecology analyzes sounds over time in different ecosystems around the world. The major components of the Global Soundscapes project are an educator-led interactive giant-screen theater show, group activities, and websites. All components are designed with both sighted and visually impaired students in mind. Multimedia
In 2010, the National Oceanic and Atmospheric Administration awarded the Science Museum of Minnesota (SMM) an Environmental Literacy Grant for Science Education. Over the course of four years, SMM’s Planet Earth Decision Theater project developed new Science on a Sphere (SOS) programming, films and other scientific visualizations all intended to increase public understanding of the major role that humanity now plays in creating large-scale global change. Evaluation Questions 1. Are the components interesting and enjoyable? 2. Are visitors aware of the components’ main messages? 3. Do visitors