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resource project Public Programs
This planning project by the National Academy of Sciences is the first step toward their establishment of a new initiative on helping the public become more knowledgeable about and engaged with the science of energy and energy choices. The Energy Ambassador program would eventually work around the country with several local civic/business/community leaders to provide them with a solid foundation for understanding the science of energy-related issues and provide them with a solid foundation for understanding the science of energy-related issues and developing possible strategies in their communities for public engagement and decision-making. The planning work is prelude to a pilot study and then to a major roll-out if all indicators suggest that would be successful. The planning work will convene scienctists, policy makers, educators, and media to develop the details for the pilot study, including indentifying three cities where the pilot study could take place and the science ambassadors for these. The activity will be in collaboration with the NAS's Committee on Learning Science in Informal Environments and the staff of the Board of Science Education.
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TEAM MEMBERS: Barbara Kline Pope
resource project Media and Technology
Thinking SMART is a comprehensive five-year program that will encourage young women to pursue careers in science, mathematics and technology. The project focuses on girls ages 12-18, and will especially target those who are underserved and underrepresented in the sciences, including girls from diverse backgrounds and persons with disabilities. Key elements include four science/engineering module options, a two-tiered mentoring component, training, resource materials, online activities and an awards program. The modules (Material Girls, Eco Girls, Galactic Girls, Net Girls), focus on engineering, ecology, physics and computer science respectively, and will be aligned with national standards. The modules are implemented during the school year and include weekly programming, a summer camp and a spring "Women in Science and Engineering" conference organized by girls. Weekly meetings are augmented by online activities, in which girls interact with other participants and mentors, publish reports and obtain career information. Additionally, participants who complete all four modules are eligible to become paid mentors for younger participants. Five publications will be produced to support the program, including manuals for mentors (both adults and youth), module activities, a parent guide and a guide for implementation sites on community partnerships. Thinking SMART materials will be developed and piloted tested at eight sites in conjunction with Girls, Inc. affiliates in Nashua, NH, Worcester, MA, Oakridge, TN and Shelbyville, IN, with input from the Society of Women Engineers. Extensive training will also be provided for pilot programs and future dissemination. Finally the E3 Awards Program will motivate implementation sites to create high quality local programs. It is anticipated that more than 1,500 Girls, Inc. affiliates will adopt "Thinking SMART."
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TEAM MEMBERS: Brenda Stegall Janet Stanton Heather Johnston Nicholson Shalonda Murray Joe Martinez
resource project Public Programs
Using a five-month planning grant, the International Society for Optical Engineering (SPIE) will develop a comprehensive 10-year, educational initiative to address the needs of the optical science and engineering communities. A series of workshops will be held at professional meetings of SPIE and the Optical Society of America (OSA) to assess regional needs and resources. Workshop recommendations will be used to create a plan to enhance the scientific and technological literacy of the public and raise the level of awareness about career options in this exciting and expanding field. The meetings will incorporate a diverse array of stakeholders including optical engineering and science professionals, formal and informal educators, as well as representatives from industry and underrepresented groups in science and engineering. Strategic emphasis will be placed on informal science education and efforts to recruit and retain minorities and women in optical engineering and related sciences. The resulting education blueprint will be disseminated to the field in electronic and print media, and subsequently implemented by SPIE and OSA.
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TEAM MEMBERS: Marion Soileau
resource project Media and Technology
WGBH will develop, produce, and distribute Wonders of the Modern World, a project that examines the science and technology behind the building of five international landmarks -- the Golden Gate Bridge, the Aswan Dam, the Petronas Towers in Kuala Lumpur, the Toronto Skydome, and the English Channel Tunnel connecting Great Britain and France. Wonders of the Modern World is an integrated, synergistic project that combines a nationally-broadcast, prime time television series with print, interactive components, and on-line products for home and school. The goals of the project are to educate the public about concepts in physical science, technology, and engineering and to engage youth and adults in a diverse range of science and technology activities using various media ranging from on-line telecommunications to print. The specific components of the project include: o A prime time PBS television series consisting of five one-hour programs that will be hosted by David Macaulay, author of numerous popular books on technology such as How Things Work, Cathedral, Castle, and Pyramid, o A World Wide Web site where users can conduct interactive science and technology activities, o Print guides to help with on-line activities, o Family-oriented video vignettes with experiments in structural design, o Activity kits that include the materials needed for conducting family-based science experiments, o Curriculum-based school videos, o Student/teacher guides that will help interpret the series for classroom use, and o A CD-ROM. WGBH has formed alliances with four national organizations that will undertake a major effort to engage members of underserved and low-income communities in the series and the ancillary activities. These organizations are The Boys and Girls Clubs of America, The Community Technology Centers Network, The Public Library Association, and The American Architectural Foundation. The PI and Project Director will be Paula Apsell, Executive Producer for NOV A and Head of the WGBH Science Unit. Larry Klein, Head of Production Group, Inc., will be the Series Executive Producer and Co-PI. Beth Kirsch of WGBH will serve as Director of Educational Print and Outreach, and Mark Olshaker will be series editor and scriptwriter. Ted Sicker, Executive Producer for Interactive Projects/New Media at WGBH Educational Foundation will direct the development and deployment of the on-line components of the project. Barbara Flagg will conduct formative evaluation and Irene Goodman will conduct summative evaluation.
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TEAM MEMBERS: Paula Apsell Larry Klein Barbara Flagg
resource project Media and Technology
KCTS, the public broadcasting station in Seattle, WA, is producing and distributing15 new half-hour episodes for the children's television series, Bill Nye the Science Guy. Topics being considered for these programs include: Caves Jungles Animal Behavior Entropy Home Demo Lakes and Ponds Felines Convection Smell and Taste Life Cycles Minerals Adhesives Atoms and Molecules Organs Comets, Asteroids, and Meteors The project also will include outreach to viewers, teachers, and parents by providing the following materials: A teachers kit to be distributed to 150,000 fourth-grade teachers nationwide Fifty thousand free copies of a printed parents' guide and 15-minuted video distributed through an off-air off and community partner groups Meet a Way Cool Scientist national print contest in which children will be invited to write and illustrate a profile of a scientist in their community Nye Labs Online, a Web site with series information, science topics, hands-on experiments, and an e-mail connection to Bill Nye and the production team Conference Presentations and workshops about the project's approach to science education for PBS stations, teacher groups, and the three partnering organizations, Girls Incorporated, the National Urban League, and the National Conference of La Raza Rockman Et Al will conduct a summative evaluation to extend the understanding of the show's impact on children's attitudes toward and understanding of science. It also will examine the size and composition of the in-school audience, and will assess the use and value of the outreach materials.
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TEAM MEMBERS: Elizabeth Brock James McKenna Erren Gottlieb William Nye
resource project Media and Technology
Oregon Public Broadcasting is requesting funds to produce three one-hour nationally broadcast television programs, a project website, community-centered outreach coordinated by AAAS in 7 U.S. cities, a seminar discussion guide and a series of 90-second programs as part of the "Earth &Sky" radio series. The subject and purpose of the project is to attract public interest in nanotechnology by examining the social, ethical, legal and environmental issuers surrounding its application. The television programs will be produced by Fred Friendly Seminars (FFS) and broadcast on PBS. Two science museums, Boston Museum of Science and the South Carolina State Museum, and the University of California, Berkeley, will host the FFS panels. The format of the Seminars is designed to produce thought provoking and nuanced discussions of contemporary issues. Collaborative partners in the project include AAAS, Lawrence Hall of Science and ICAN Productions. The outreach initiative includes outreach to "targeted stakeholders" in 7 US cities, four 90-second radio spots as part of Earth & Sky, a project web site and a Seminar discussion guide. Inverness Research Associates and Edu, Inc. will conduct both formative and summative evaluation of the project components.
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TEAM MEMBERS: Cynthia Needham David Davis
resource project Media and Technology
The Educational Broadcasting Corporation (WNET in New York) is developing and producing a new public television project exploring cutting-edge technology. The project consists of an eight-part hourly broadcast component; six 60-second "mini-programs;" a World Wide Web component; and extensive educational outreach targeted to adults aged 25-39 and older. The topics for the eight programs in season one are: Replacements - prosthetic devices and biologically electronic artificial body parts In Search of Eve - the race to decode the human genome Light of the 21st Century - Fiber Optics Nanotechnology - molecular manipulation of materials Technospy - technologies used to gain information Sports Technology - the pursuit of better equipment and training regimes Artificial Intelligence - efforts to create computers the mimic human intelligence Appropriate Technologies - technologies that use local, inexpensive material Beth Hoppe, WNET's Director of Science Programs will serve as Executive Producer for the series. Each of the programs would be produced by an independent producer selected by WNET. Content advisors include: Angela Christiano, Departments of Dermatology, Genetics and Development, Columbia University; Sheila Sen Jasanoff, Harvard University JFK School of Government; Horace Freeland Judson, Center for History of Recent Science, George Washington University; Michio Kaku, theoretical physicist, CUNY and host, Explorations radio series; Wilfred Pinfold, Microprocessor Research Labs, Intel Corp.; and Barbara Wilson, chief technologist, NASA's Jet Propulsion Laboratory
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TEAM MEMBERS: Beth Hoppe Tamara Robinson William Grant Barbara Flagg
resource project Media and Technology
FETCH, produced by WGBH, is a new PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts are to 1) cultivate in children "scientific literacy" -- an appreciation for and enjoyment of science, the skills necessary to become independent investigators and a broad understanding of scientific concepts; 2) provide project collaborators with content-rich activities for informal science education in a range of settings; and 3) demonstrate how media can be used to teach substantive science. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes: human body, force and motion, and earth and the environment. In addition, funds will support new educational resources for afterschool partners and a toolkit for FETCH exhibits, which will be developed in coordination with museum partners. Goodman Research Group will conduct summative evaluation of both the television show and the museum toolkit.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
WGBH plans to produce a special NOVA series, The Fabric of the Cosmos, based on the best selling book of the same name by physicist Brian Greene. The four 60-minute television programs will be the center piece of a multimedia project that employs multiple platforms including national primetime PBS broadcast, the PBS Web site, podcasts, and an educational outreach campaign that features "Cosmic Cafes." Project goals are to: 1) enhance the public's appreciation of physics by exploring the unfinished story of space and time; 2) find innovative ways of using animation and graphics for television, the Web and on the new media platforms to explain these concepts; 3) bring challenging and exciting ideas in science to people unlikely to encounter them elsewhere by holding public events in communities across the country; and 4) forge effective collaborative partnerships with the American Institute of Physics (AIP), American Physical Society (APS), National Society of Black Physicists (NSBP), American Library Association (ALA) and others to maximize impact of the project. Multimedia Research will conduct formative evaluation and Inverness Research Associates will conduct summative evaluation.
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TEAM MEMBERS: Paula Apsell
resource project Media and Technology
KCTS Television is producing 20 new programs for the third season of "Bill Nye the Science Guy." The series, which has received an enthusiastic public response, will continue to be on PBS stations during the week and syndicated to commercial stations on weekends. The twenty topics for Season range from earth science, to physical science, to life science, to technology and include programs on such diverse subjects as spiders, time, life cycles, inventions, flowers, architecture, computers, probability, invertebrates, and forensics. Outreach activities for the third season are designed an emphasis on reaching out to new audiences, especially girls and children of color. The Season III outreach components consist of: o "The Big News of Science" - a newsletter distributed through youth serving organizations as well as being mailed directly to viewers at home o An at-home science kit - an easy to use kit that enables children and their families to perform science experiments together at home. Two-thirds of the kits to be distributed directly to youth and one-third will be distributed to children participating in afterschool and community programs. o Teacher's Kit - to be distributed to fourth grade teachers nationwide. o Special appearances - As Bill Nye's schedule permits, he will present a live, traveling science demonstration show in selected urban communities. The programs will be based at science museums, community centers, or similar venues and will include an explanation about the science content of the series, and demonstrations of science experiments where children are invited to participate. o A PBS station outreach kit - This material will provide PBS outreach and education staff with programs, tips for developing local science outreach projects, and a list of informal science resources. The staffing for Season III will remain basically the same as it has been for Seasons I and II. Bill Nye will remain as Chief Writer and Host, Elizabeth Brock will continue as Executive Producer, and James McKenna and Erren Gottlieb will remain the series producers.
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TEAM MEMBERS: Elizabeth Brock James McKenna Erren Gottlieb William Nye
resource project Public Programs
The project is based upon the established Math, Science, and Beyond (MSB) program which consists of a series of evening family science workshops (with curriculum materials developed for classroom settings) in which students and parents explore science and mathematics together through exciting, hands-on activities. Units for each grade level (K-6) focus on physical, earth, and life science. The MSB informal science project will adapt materials and bring the program to informal learning settings - 25 Boys and Girls Clubs of California, and 25 California Department of Parks and Recreation sites. These clubs will receive training, materials, and support to operate Science Clubs (after school MSB sessions), Science Camps (summer, off-track and Spring/Winter Break, week-long MSB sessions), and Science Explorers Family Workshops (1-2 hour sessions for elementary school students and their parents). In addition to the Boys and Girls Clubs, and the California Department of Parks and Recreation, the California Science Implementation Network is a key collaborator on the project.
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TEAM MEMBERS: Mary Cavanagh Eleanore Topolovac M. Susan Joseph Keating
resource evaluation Media and Technology
This report summarizes evaluative findings from a project titled “What Curiosity Sounds Like: Discovering, Challenging, and Sharing Scientific Ideas” (a.k.a.: “Discovery Dialogues”). The project, a Full-Scale development project funded by the National Science Foundation as part of its Advancing Informal Science Learning (AISL) program, explored new ways to actively engage both lay and professional audiences, and foster meaningful communication between scientists and the general public. Appendix includes survey and interview questions.
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TEAM MEMBERS: New York Public Radio - WNYC Jennifer Borland