This paper is an excerpt from a 22-page paper prepared for the Field Museum of Natural History. The paper summarizes the front-end evaluation studies related to the Animal Kingdom Project's plans to renovate the animal halls. The title comes from comments made by a visitor during a focus group discussion about what visitors think of the halls now and what they think the museum should do to make the animal halls more appealing and interesting to visitors. This excerpt deals with just one section of the paper about the amount of time visitors spend in the halls.
This paper discusses two evaluations conducted by the National Museum of American History for two prototype exhibits: "Commerce and Conflict: The English in Virginia, 1625" and "Kiva, Cross, and Crown at Pecos Pueblo." Each exhibit was an experimental archaeological exhibit and was a prototype for a larger exhibit, "American Encounters 1492-1992." In particular, this paper focuses on data that implies objects have power, and that the power of the objects is created by those who look at them. The author discusses the the power of the objects from a male and female perspective.
This paper discusses findings from a study that examined an interactive microcomputer exhibit at the Texas Memorial Museum. The study aimed to answer the following two questions: (1) Can the microcomputer be used effectively in a museum setting to teach first, second, and third graders about endangered species in Texas? and (2) Can the microcomputer be used effectively in a museum setting to create or enhance positive beliefs about endangered species in Texas?
This paper discusses cognitive science research, specifically how people learn and learning as a transition from novice to expert within a field of knowledge. The authors explore some aspects of this model and ways in which it might be applied to science learning in museum settings.
This paper discusses the methodology and findings of a study that tested the impact on visitors of using life-sized animal cutouts as a background for interpretive labels. The effectiveness of these labels were examined at the "African Plains Overlook" at the North Carolina Zoo
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Stephen BitgoodArlene BenefieldDonald PattersonHoward Litwak
This paper describes a front-end evaluation carried out as part of the planning for the "Early China" galleries at the Royal Ontario Museum (ROM) in Toronto, Ontario. The evaluation examined visitors' "reading" of - the interpretations drawn from personal knowledge and a lifetime's experience. Insight into the way visitors interpreted typical artifacts for themselves gave guidance in determining the extent and kind of interpretation we should provide in the gallery. Furthermore, information about the extent to which visitors can already link artifacts to categories and concepts provides a
This paper discusses the "Gallery Enhancement" project completed between 1988-1989 at the Art Gallery of Ontario. A summary of the project includes: the general modifications to the installation, the "collaborative" nature of the exhibit development process (between education, curatorial and others), the strategies employed for modifying the installation, the methods and results of the audience research initiatives, and the ramifications of this experimentation on future operations at the Art Gallery of Ontario.
This paper describes the Visitor Evaluation Program developed jointly by the Centre de Recherche Evaluation Social des Technologies (CREST) in Montreal (Bernard Schiele) and the CNRS in Paris (Jacqueline Eidelman). The purpose of the program is to ensure the successful installation of the future Galerie de l'Evolution at the Museum National d'Histoire Naturelle in Paris. The evaluation program is based on the application of principles and methods used in contemporary evaluation processes. This paper provides a brief description of the Galerie de l'Evolution project, the major stages of the
This paper presents comparative visitation patterns found in evaluation studies in German museums. It reveals statistics on the number, type, and development of museums in Germany as a central European country, and correlates these structures to their specific visitor patterns and visitor behavior, attitudes, and preference. The source of these findings is a three-year survey in Westfalen, a region with 200 museums which resembles a model of the total German museum structure.
This paper discusses the first exploratory study that assessed word-of-mouth accuracy and influence in a museum setting and the application of this subject to the practice of public relations. The study was conducted in 1988 and 1989 at Henry Ford Museum/Greenfield Village as the basis for a public relations graduate thesis, and was intended to be a starting point for developing methodologies to make qualitative assessments of museum word-of-mouth.
This paper discusses the influence of mutual communication on exhibit development and evaluation. It discusses how mutual communication techniques helped developers at the Impression 5 Science Museum see the production of "SPIN," a traveling hands-on exhibit about rotational motion, through the eyes of the visitor and imagine ways of generating visitor-object and visitor-developer dialogues in the exhibit.
This paper discusses four interpetative strategies employed by staff at the Arkansas State Parks System which have led to effective interpretation. These strategies include: (1) maintianing a position to interpret; (2) providing linked programs and messages to provide continuing and reinforcing learning opportuities; (3) using the Visitor Center as a threshold to the park; and (3) providing three levels of interpretation.