In this article, David Scott, Ph.D. provides a summary of an importance-performance appraisal of the Cleveland Metroparks Zoo in Cleveland, Ohio. The attributes selected for appraisal included a variety of service attributes.
In this article, Jacksonville State University's Amy Cota and Stephen Bitgood share findings from a study of label content, specifically the effects of length and sequence. Researchers aimed to answer the following questions: (1) If the entire label is read, will retention of information be related to the length of the text? and (2) When information is presented in two paragraphs, is the order of presentation important?