In this paper, Kathryn Hill discusses the two-year, three-part research effort that informed the opening of the United States Holocaust Memorial Museum marketing plan. Hill also examines the mistakes they made when they ignored data as well as what visitor services professionals need from colleagues in visitor studies.
In this paper, Ellen Stokes shares experiences at the St. Louis Zoo related to how guest services can influence the visitor studies agenda. Stokes discusses three issues: Part of the guest services director's job is to be an advocate for appropriate and appealing visitor services, the guest services perspective must view the institution as a whole (as contrasted with looking at one exhibit at a time), and this holistic approach to the institution can perhaps guide visitor studies into new directions.
In this introduction, Jeff Hayward of People, Places & Design Research discusses three papers that follow in this issue of "Visitor Studies." The articles discuss the emerging field of visitor studies and why there should be a much closer relationship between visitor studies and visitor services, for mutual benefit.
DATE:
TEAM MEMBERS:
Jeff Hayward
resourceresearchProfessional Development, Conferences, and Networks
In this article, Susan Fisher of the Harn Museum of Art and John J. Koran, Jr. of the Florida Museum of Natural History discuss their study designed to demonstrate the feasibility of conducting evaluations at archeological sites. Specifically, the researchers conducted a summative evaluation of epistemic curiosity and knowledge of Spanish speaking and non-Spanish speaking visitors to the Maya site of Uxmal in the Yucatan Peninsula of Mexico.
In this article, Jacksonville State University's Stephen Bitgood discusses and questions the commonly-held belief that visitors turn right when entering museum galleries. Based on his research, Bitgood offers a hierarchy of forces that influence visitor turning at choice points.
In this article, Arlene Benefield interviews Marilyn (Molly) Hood, Ph.D., director of Hood Associates. This interview provides the insights of a distinguished audience researcher whose work has helped to awaken the leisure world to aspects of the visiting, and non-visiting, publics of museums and other cultural institutions.
DATE:
TEAM MEMBERS:
Visitor Studies AssociationArlene Benefield
In this article, Jacksonville State University's Sherri Lankford summarizes J. Chapman's 1986 lecture at the Society of Environmental Graphics Designers Annual Conference. Chapman conducted a series of 33 studies of wayfinding in hospitals to assist the design development of new facilities geared more toward patient and visitor needs. Key findings from these studies are included in this summary.
In this article, Jacksonville State University's Amy Cota provides a summary of a 1993 article in "Environment and Behavior" by Hans-Joachim Klein, in which Klein analyzes visitor circulation in museums. Klein conducted a series of studies of visitor circulation by tracking visitors and recording their behavior on floor maps of the exhibit hall. Key findings from these studies are summarized in this article.
In this article, Jacksonville State University's Amy Cota provides a summary of a 1983 article in the International Journal of Museum Management and Curatorship by S.A. Griggs. Griggs studied both topographical and conceptual orientation at the British Museum (Natural History). Cota summarizes Griggs's key findings and thirteen recommendations for effective orientation.
In this article, Jacksonville State University's Amy Cota provides a summary of a 1993 article featured in "Environment and Behavior" by J. Talbot, R. Kaplan, F. Kuo, and S. Kaplan. The authors of this article discuss findings of a study that analyzed handout maps and argue that these maps need to be simplified to avoid visitor confusion.
In this article, Jacksonville State University's Stephen Bitgood and Sherri Lankford discuss museum orientation and circulation, including conceptual orientation and wayfinding. The authors analyze previsit orientation, lobby orientation, during-visit orientation, and exiting orientation.