This article presents excerpts from reports written by visitor research professionals in Canada, Finland, Italy and Norway. These brief summaries describe visitor studies projects at various institutions in these countries.
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TEAM MEMBERS:
Visitor Studies AssociationGeorge Hein
This brief article includes a sampling of the findings from Zahava Doering's 2004 study, "Evaluation of Museum Educational Programs: A National Perspective."
In this article, Megan Axelsen, an Associate Lecturer and a PhD student at the University of Queensland in Australia, explores visitors' perceptions of festivals in art galleries. Axelsen also identifies several characteristics that distinguish festivals from other special events.
This article describes the front-end evaluation process for the Exploration Zone project at the Field Museum of Natural History. It discusses the value of front-end meta-analysis and who should perform such research.
This article examines wayfinding in museums: what is it, how do museums accomplish it, and how happy are museums with their wayfinding programs and handout maps. The article includes findings from a 1995-1996 study of 41 village museums across America based on a 38-part questionnaire.
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TEAM MEMBERS:
Dennis O'BrienVisitor Studies Association
This article discusses research conducted among families and museum visitors in the Midwest from 1996-1998. The study found that women, more often than men, initiate family museum visits and that a mother's parenting strategies are strongly related to her ideas about the nature of knowledge and how she comes to know and understand herself and the world.
This paper describes how an understanding of visitors could improve visitor services and museum experiences in order to maximize the attainment of museum objectives. Data from preliminary research at the Nehru Science Centre in India and implementation of findings in day-to-day management of science centre activities has brought about perceptible results, especially in creating new audiences and retaining visitors, thereby increasing overall visitor numbers and, above all, creating a renewed interest in the science centre among the community.
This paper discusses previous, current, and future visitor studies in Germany. It was presented at the Session International Marketplace of Ideas at the American Association of Museums 94th Annual Meeting in Cleveland, Ohio on April 26, 1999.
This article briefly outlines the unique evaluation strategy developed by staff at the Science Museum in London as part of the £50 million Wellcome Wing expansion project. The project aimed to produce "visit-centered" exhibitions that illustrate the impact of contemporary science and technology on ordinary people's lives.
This brief article discusses the slowly emerging field of visitor studies in Brazil and presents a list of master dissertations by Brazilian museum professionals, which represent the most complete and the best audience surveys available in the country.
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Adriana Mortara AlmeidaVisitor Studies Association
This article discusses the influence of cueing visitors during evaluation studies. It reports findings from a study that compared two sets of data from thirteen various exhibits. The study examined the average times spent by uncued visitors versus cued visitors to determine if cuing visitors significantly increases the amount of time visitors spend in museum exhibitions.
This article discusses the methodology, key findings, and implications of a 1998-1999 evaluation conducted by the US Holocaust Memorial Museum of its educational programming for school groups. The evaluation examined the impact of the school programs as well as guided future programming decisions.