This article presents excerpts from reports written by visitor research professionals in Canada, Finland, Italy and Norway. These brief summaries describe visitor studies projects at various institutions in these countries.
DATE:
TEAM MEMBERS:
Visitor Studies AssociationGeorge Hein
In this article, Gianna Moscardo, Associate Professor in the School of Business at James Cook University, Townsville, Australia, offers six cautionary tales about the challenges of collecting visitor data. Her stories come from twelve years of visitor survey research conducted in an number of locations around Australia.
This brief article includes a sampling of the findings from Zahava Doering's 2004 study, "Evaluation of Museum Educational Programs: A National Perspective."
In this article, Megan Axelsen, an Associate Lecturer and a PhD student at the University of Queensland in Australia, explores visitors' perceptions of festivals in art galleries. Axelsen also identifies several characteristics that distinguish festivals from other special events.
This article discusses the value and process of effective front-end evaluation. The article examines when and how museums should conduct front-end studies to inform the development of exhibits.
This article describes the front-end evaluation process for the Exploration Zone project at the Field Museum of Natural History. It discusses the value of front-end meta-analysis and who should perform such research.
This article includes five procedural steps (the 5 A's) and ten design principals (the 10 C's), which can be useful for redesigning museum maps, whether produced in-house or by an outside contractor.
DATE:
TEAM MEMBERS:
Dennis O'BrienVisitor Studies Association
This article examines wayfinding in museums: what is it, how do museums accomplish it, and how happy are museums with their wayfinding programs and handout maps. The article includes findings from a 1995-1996 study of 41 village museums across America based on a 38-part questionnaire.
DATE:
TEAM MEMBERS:
Dennis O'BrienVisitor Studies Association
This article examines how and why museums fail to engage visitors in cultural dialogue. Author D. Neil Bramer, executive director of the Elmhurst Art Museum, argues that empathy is the key and that museum professionals, including visitor researchers, must use empathy to better understand and respond to the needs of visitors.
This article examines the effect of one government policy, the Government Performance and Results Act (GPRA), on museums (and other institutions as defined broadly by AAM). The article discusses how the increased emphasis on outcome evaluation in GPRA, and from funders in general, will be passed on to grantees, and how they need to respond.
This article is a review of the statistics program SigmaStat 2.03. It is an easy-to-use program, particularly useful for formative and remedial work where one may be doing a number of different tests of labels, interactive displays, orientation materials, and/or short exit surveys.
This article focuses on the setting factors associated with live animal exhibit design from the visitor perspective. Setting includes the physical features and events occurring in both the animal enclosure and the visitor areas.