This article discusses the methodology, key findings, and implications of a 1998-1999 evaluation conducted by the US Holocaust Memorial Museum of its educational programming for school groups. The evaluation examined the impact of the school programs as well as guided future programming decisions.
This paper discusses the "Scences de Silence/Scenes of Silence" exhibition designed to enable hearing people to gain access to the world of the deaf. This paper describes the exhibition and evaluation findings which examined the project's impact on visitors and deaf guides.
This paper discusses two evaluations conducted by the National Museum of American History for two prototype exhibits: "Commerce and Conflict: The English in Virginia, 1625" and "Kiva, Cross, and Crown at Pecos Pueblo." Each exhibit was an experimental archaeological exhibit and was a prototype for a larger exhibit, "American Encounters 1492-1992." In particular, this paper focuses on data that implies objects have power, and that the power of the objects is created by those who look at them. The author discusses the the power of the objects from a male and female perspective.
This paper describes a front-end evaluation carried out as part of the planning for the "Early China" galleries at the Royal Ontario Museum (ROM) in Toronto, Ontario. The evaluation examined visitors' "reading" of - the interpretations drawn from personal knowledge and a lifetime's experience. Insight into the way visitors interpreted typical artifacts for themselves gave guidance in determining the extent and kind of interpretation we should provide in the gallery. Furthermore, information about the extent to which visitors can already link artifacts to categories and concepts provides a
This paper discusses how numerous methods and theories from sociological and anthropological research are applicable and useful in museum settings. These concepts can provide clues to new approaches to audience development and exhibit design. This paper relates to papers written by Dr. Adrian Aveni and Dr. Jeffrey Bonner featured earlier in this issue of "Visitor Studies."
This paper begins with a discussion of what is meant by the "anthropological perspective" and then demonstrates how the unique viewpoint of anthropology can cause evaluators to rethink what is interpreted in the museum context and on how it is interpreted. Secondly, this paper presents an example of how the subject matter of anthropology can inform museology. Finally, this paper briefly examines how anthropological research methods can expand the repertoire of msuuem researchers.
This paper discusses four years of visitor evaluation the Anniston Museum of Natural History. It includes an overview of the evaluation program including the collaboration between the museum and the Psychology Institute at Jacksonville State University, varying views of evaluation design, and recent research projects and findings.
This paper presents research methodology and findings of a formative evaluation of floor maps in the new ancient Near East galleries at the Royal Ontario Museum. The evaluation aimed to determine effectiveness of these signs as well as the most suitable placement, quantity, and type of sign used to orient visitors.
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TEAM MEMBERS:
Christine LockettDanielle Boyer-TarloJanet Emonson
This paper discusses the topic of visitor circulation through exhibition spaces. Specifically, this paper cites findings from a visitor tracking study through five traveling exhibits at the Anniston Museum of Natural History. Questions explored include: 1) How much influence does the spatial arrangement of objects within a gallery have on the behavior of visitors?; 2) How much do the characteristics of exhibit objects influence visitor behavior?; and 3) How effective are techniques for increasing visitation to a changing exhibit hall?
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TEAM MEMBERS:
Stephen BitgoodJoe HinesWayne HambergerWilliam Ford
In this paper, researchers from Colorado State University and the Denver Museum of Natural History discuss the topic of attitude persuasion in exhibits. First, they define the concepts attitude, belief and behavior and describe how to appropriately measure these concepts. Second, the researchers discuss how the concepts are related and also how they are related to future behaviors. Third, a technique for designing or improving an exhibit to increase the likelihood of visitor attitude change is explained. Finally, the researchers present an example from a study performed on the "Close to Home"
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TEAM MEMBERS:
Jerome V. D' AgostinoRoss J. LoomisBetsy Webb
In this paper, Robert F. Kelly of the University of British Columbia presents a set of generalizations on visitor satisfaction based participation in two dozen empirical studies of museum visitors and non-visitors. Kelly analyzes visitors' motives for going or not going to museums and cites specific evidence from the Canadian Museum of Civilization.
This paper examines the summative evaluations of two exhibits at the Please Touch Museum: "Foodtastic Journey" and "Gateway to China". By contrasting and comparing the most and least engaging components of these two exhibits, a theoretical framework is being built for assessing the effectiveness of exhibits for young children.