This paper discusses two evaluations conducted by the National Museum of American History for two prototype exhibits: "Commerce and Conflict: The English in Virginia, 1625" and "Kiva, Cross, and Crown at Pecos Pueblo." Each exhibit was an experimental archaeological exhibit and was a prototype for a larger exhibit, "American Encounters 1492-1992." In particular, this paper focuses on data that implies objects have power, and that the power of the objects is created by those who look at them. The author discusses the the power of the objects from a male and female perspective.
This paper describes a front-end evaluation carried out as part of the planning for the "Early China" galleries at the Royal Ontario Museum (ROM) in Toronto, Ontario. The evaluation examined visitors' "reading" of - the interpretations drawn from personal knowledge and a lifetime's experience. Insight into the way visitors interpreted typical artifacts for themselves gave guidance in determining the extent and kind of interpretation we should provide in the gallery. Furthermore, information about the extent to which visitors can already link artifacts to categories and concepts provides a
This paper discusses the first exploratory study that assessed word-of-mouth accuracy and influence in a museum setting and the application of this subject to the practice of public relations. The study was conducted in 1988 and 1989 at Henry Ford Museum/Greenfield Village as the basis for a public relations graduate thesis, and was intended to be a starting point for developing methodologies to make qualitative assessments of museum word-of-mouth.
This paper is discusses the role of the evaluator during the exhibit planning process. Using an exhibit planned by the Memphis Museum System, "Mr. Crump's Memphis," this paper will elucidate the evaluator's role in exhibit planning, particularly in helping the planning team determine, articulate, and maintain clear exhibit goals, which translate into specific exhibit objectives.