This article presents excerpts from reports written by visitor research professionals in Canada, Finland, Italy and Norway. These brief summaries describe visitor studies projects at various institutions in these countries.
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Visitor Studies AssociationGeorge Hein
In this article, Megan Axelsen, an Associate Lecturer and a PhD student at the University of Queensland in Australia, explores visitors' perceptions of festivals in art galleries. Axelsen also identifies several characteristics that distinguish festivals from other special events.
This article discusses the QUT Museums Collaborative, a project comprised of museum educators and administrators and university researchers in Australia, which examined the experiences of young children visiting museums. This report includes a discussion of the research plan and methodology, emerging and anticipated outcomes, and the significance of the study.
This article discusses a study that investigated whether visitor or visit variables were the best predictors of satisfaction, and whether the predictive power of these variables would differ in different types of visitor institutions. Also studied was whether higher ratings of satisfaction would result in specific visitor intentions. Data were collected from adult visitors at three different institutions: Denver Art Museum, Denver Museum of Nature and Science, and Colorado's Ocean Journey, an aquarium.
In this essay, researchers from King's College London, Work, Interaction and Technology Research Group, discuss a particular approach to the analysis of social interaction in museums and galleries, focusing on video-based field studies. The authors also give a few suggestions as to why it might be important to take verbal and physical interactions more seriously when designing, developing and evaluating exhibits and exhibitions.
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TEAM MEMBERS:
Dirk vom LehnChristian HeathJon Hindmarsh
This paper describes findings from a Ph.D. study of visitors, particularly non-museum visitors, at two university art museums in Hong Kong. This study contributes to the literature on museum education in Hong Kong, which is a relatively new area of study in Asia. This study is also the first museum visitor survey done on a university population in Hong Kong. It includes the questionnaire mailed to participants in the study.
This paper discusses the "Gallery Enhancement" project completed between 1988-1989 at the Art Gallery of Ontario. A summary of the project includes: the general modifications to the installation, the "collaborative" nature of the exhibit development process (between education, curatorial and others), the strategies employed for modifying the installation, the methods and results of the audience research initiatives, and the ramifications of this experimentation on future operations at the Art Gallery of Ontario.
This paper introduces a nonparametric statistical method for the analysis of time data in visitor research and evaluation studies. Measures of duration are often used to analyze visitor behavior and determine exhibit effectiveness in museum settings. Examples of duration measures include the length of a museum visit, the interval between a first visit and a repeat visit, or the period of time a visitor devotes to an activity, such as the span of attention to an exhibit, or the time spent reading a label.
This paper discusses two important initiatives at the Art Gallery of Ontario (AGO). The first was an experiment that tested the impact of interpretive devices on visitors to an installation of contemporary art. The second was a major collaborative project in which educators and curators joined forces and reinstalled a part of the AGO's permanent collection using innovative design and interpretive strategies. In both instances, audience research constituted an important part of the initiative and has flagged important issues that may have a significant impact on exhibit development at the AGO.
This paper presents research methodology and findings of a formative evaluation of floor maps in the new ancient Near East galleries at the Royal Ontario Museum. The evaluation aimed to determine effectiveness of these signs as well as the most suitable placement, quantity, and type of sign used to orient visitors.
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TEAM MEMBERS:
Christine LockettDanielle Boyer-TarloJanet Emonson
This paper discusses the programs, specifically field trip programs, for young children at art museums. The author explains how programs can teach the aesthetics of art (looking, distinguishing, loving) to young children and offers suggestions on how to run a successful program.
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TEAM MEMBERS:
Lynne Brown
resourceresearchProfessional Development, Conferences, and Networks
This paper provides an overview of the Audience Research Consortium of Toronto, comprised of the Art Gallery of Ontario, the Metropolitan Toronto Zoo, the Ontario Science Center and the Royal Ontario Museum. These groups have a shared vision of attracting a larger and more diverse audience-one that includes nontraditional and multicultural groups. This paper outlines how this group developed, acquired funding, hired a consulting group, and created a proposal and research plan. Preliminary findings are also briefly summarized.
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Art Gallery of OntarioRoyal Ontario MuseumOntario Science CentreMetropolitan Toronto ZooWoods Gordon Management Consultants