In August 2012, the National Museum of Natural History (NMNH) contracted with Audience Focus (AF), a Maryland-‐based research and evaluation organization, to evaluate visitors’ experiences with the Scientist Is In program. Specifically, AF was asked to design a comprehensive study that would provide insight into the nature of visitors’ engagement with the program, and how participation in the program influenced visitors’ understanding of and curiosity about science topics, awareness of science careers, perceptions of NMNH as a research institution, and recognition of the connections between
This summative evaluation report details the Broad Implementation of the Living Laboratory model--an initiative to promote partnership between museums and cognitive science researchers in order to promote professional learning and involve the public in scientific research. The evaluation investigated the extent of the dissemination effort’s depth, spread, sustainability, and shift in ownership, based on Coburn’s criteria for scale-up (2003). Evaluators collected data from surveys, interviews, focus groups, document review, and observations. Findings about depth suggest that adopters fully