From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
Nowadays, India is experiencing a widespread diffusion of science communication activities. Public institutions, non-governmental organisations and a number of associations are busy spreading scientific knowledge not only via traditional media but also through specific forms of interaction with a varied public. This report aims to provide a historical overview of the diffusion of science communication in India, illustrating its current development and its future prospects.
This project will introduce students ages 8-14, including underserved students; their teachers and families; and the general public to three biomedical research areas inspired by NIH's Roadmap for Medical Research: biological pathways, bioinformatics and nanomedicine. These areas are unfamiliar to many adults and are not introduced in science curricula. Using the metaphor of a hardware store (i.e., building materials, tools, parts, home repair projects), the project will introduce families, students and teachers to three ideas: (1) The body maintains and repairs itself at the molecular, cell, tissue, organ and system levels; (2) Biomedical researchers are uncovering new complexities at the molecular level that can increase our understanding of how the body works; and (3) Developments in nanomedicine can lead to discoveries and treatments. In a hardware store theater and workshop space and in a virtual hardware store, the project will develop and present demonstrations and basic- and intermediate-level labs (for 2nd- and 6th-grade students or families); train museum staff and interns to present the programs; offer orientation workshops to teachers from Title I schools; develop a teacher's guide; conduct outreach in middle schools; engage scientists to talk about their work and help them communicate with the public; and create a manual of materials and activities for other science centers. The evaluation plan will include formative research on activities and assessment of how well repair metaphors facilitate understanding of clinical issues. A team of scientists, museum staff, science teachers, and biology and medical students will guide the development of education components.