This article presents findings from a study that employed visitor surveys and observations to assess the factors that significantly influence visitor behavior and viewing time in six zoo exhibits with underwater viewing. The authors' research revealed that visitor group type, size of underwater viewing windows, animal size, aquatic activity, and presence of infant animals had significant impacts on visitor behavior. They discuss implications for the planning and design of exhibits with underwater viewing. The appendix includes the survey used in the study.
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Stephanie Clark RidgwayMargaret LivingstonSteven E. Smith
This paper the development and success of an ambitious plan launched by the Philadelphia Zoo in late 1970's and early 1980s to streamline operating procedures, repair and replace buildings and exhibits, and evaluate and upgrade visitor services. A key part of this service strategy was a visitor survey, which aimed to identify weaknesses and provide regular feedback for operating staff and management. A copy of this questionnaire is included in this paper.
With this project, TERC and the Museum of Science (MoS) Boston are studying how family and school visitors integrate iPod Touch versions of the Signing Science Pictionary (SSP), Signing Science Dictionary (SSD), and Signing Math Dictionary (SMD) into their museum experience and the impact of dictionary use. This report focuses on a sub-study involving family visitors to the Harvard Museum of Natural History (HMNH). Prior to this sub-study, TERC and the MoS conducted a primary study that examined use of the dictionaries at the MoS. Findings from this study showed the following: (1) Visitors