In our efforts to sustain U.S. productivity and economic strength, underrepresented minorities (URM) (for the purpose of this paper defined as persons of African American, Hispanic American, and Native American racial/ethnic descent), provide an untapped reservoir of talent that could be used to fill technical jobs. Over the past 25 years, educational diversity programs have encouraged and supported URM pursuing STEM degrees. Yet, their representation in STEM still lags far behind that of White, non-Hispanic men.
To understand the reasons why this is occurring, the American Association for
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TEAM MEMBERS:
Yolanda S. GeorgeVirginia Van HorneShirley M. Malcom
Dr. Barbara Flagg, Director, Multimedia Research, will conduct exploratory research to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of research. This research on the untested idea of providing the public with information about research on a regular, on-going basis through multiple media will provide information about the American public's current science media habits, their awareness of and interest in broad areas of research, and the presentation formats most likely to appeal to and reach the public on a regular basis.
As part of a focus group exploratory study into the feasibility of presenting to the public an on-going review of new findings or issues in major fields of science research, 128 adult participants noted which two of ten contemporary science research areas they were most interested in. Of note is the fact that all classification variables (except gender) were unrelated to topic appeal. Interest in each research topic was not influenced by age; educational level; minority/majority grouping; total household income; occupational status; and perceived need for science knowledge in one's employment