Living Laboratory® (developed at the Museum of Science, Boston in 2005) is a new model for partnerships between museums and cognitive scientists, bringing cognitive scientists to museums, where they conduct active research studies with museum visitors as their subjects. In 2011, the Museum of Science began scaling up Living Laboratory to create a National Living Lab network. In Year 1, the program expanded to three new Hub sites: Madison Children’s Museum, Maryland Science Center, and Oregon Museum of Science and Industry. This report summarizes all formative evaluation from Year 1 of the