This paper describes findings from a Ph.D. study of visitors, particularly non-museum visitors, at two university art museums in Hong Kong. This study contributes to the literature on museum education in Hong Kong, which is a relatively new area of study in Asia. This study is also the first museum visitor survey done on a university population in Hong Kong. It includes the questionnaire mailed to participants in the study.
In this article, Jacksonville State University's Amy Cota and Stephen Bitgood share findings from a study of label content, specifically the effects of length and sequence. Researchers aimed to answer the following questions: (1) If the entire label is read, will retention of information be related to the length of the text? and (2) When information is presented in two paragraphs, is the order of presentation important?
In this article, Jacksonville State University's Ann Cleghorn summarizes a 1993 "Museum Management and Curatorship" article written by Paulette M. McManus. The article cites findings from a study of visitor's memories as indicators of the impact of museum visits. The study analyzed visitors ages 8-50 years, who visited "Gallery 33, A Meeting Ground of Cultures in the Birmingham Museum and Art Gallery," an exhibition about human society and includes materials on beliefs, values, customs, and art from around the world.
In this paper, Elena Pol and Mikel Asensio of the Universidad Autonoma de Madrid discuss their research about how visitors perceive different kinds of artistic representations and which elements they interpret from masterpieces. The authors provide an overview of their work in this area, including three studies about artistic style.