There is a renewed interest amongst science communication practitioners and scholars to explore the potential of storytelling in public communication of science, including to understand how science storytelling functions (or could fail) in different contexts. Drawing from storytelling as the core theme of the 2018 conference of the Public Communication of Science and Technology (PCST) Network, we present a selection of papers, essays and practice insights that offer diverse perspectives. Some contributions focus on the cultural and structural qualities of science stories and its key success
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TEAM MEMBERS:
Marina JoubertLloyd DavisJenni Metcalfe
Modern science communication has emerged as a field of study, a body of practice and a profession. In the last 60 years, we have seen the birth of interactive science centres, university courses, the first research into science communication, and a growth in employment by research institutions, universities, museums, science centres and industry. Now Ireland has told its story.
This conference grant will support professional development at Jackson WILD. Jackson WILD (formerly the Jackson Hole Wildlife Film Festival) is the premier industry conference for science and natural history documentary filmmakers and distributors, bringing the world's top factual storytellers together with inspiring STEM (Science, Technology, Engineering, Mathematics) professionals at a biennial industry conference and juried film festival. This project supports a robust thematic strand of professional development within the conference focused on strategies for making the science of science communication more accessible to an industry that has significant influence over the accuracy, quality and quantity of STEM stories reaching mainstream audiences through popular media.
The conference grant strategies are scaffolded upon the results of Jackson WILD's previous two conference awards which have employed multiple interventions aimed at 1) understanding how science communication expertise is perceived and gained by media content creators, 2) identifying the demographics and professional development needs of both emerging and seasoned STEM storytellers, and 3) finding pathways to enhance science communication expertise for STEM professionals seeing to increase their reach to public audiences. The current conference grant will build upon lessons learned and offer thematic professional development programming advancing science communication literacy and best practices among media professionals and STEM communicators. The 2019 Jackson WILD industry conference will also further expand the cross-industry STEM media fellows program, which offers professional development and cohort-building opportunities to emerging professionals in both STEM and media fields. The driving theory of change is that access to research-informed professional development and increased science communication fluency among content creators and STEM communicators results in products (i.e. documentary programs, podcasts, social media content, etc.) that are in better alignment with evidence-based best practices for communicating STEM topics to lay audiences. Therefore, the resulting media products will be more effective in engaging and educating those audiences, resulting in increased STEM literacy and informal STEM learning. To extend the reach and impact of the conference, the program content will be available on line via streaming videos and podcasts on various channels. Investing in professional development for science media professionals will strength the ecosystem of quality STEM media and help support public engagement in STEM more broadly. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understanding of deeper learning by participants.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
With stories of struggle and dramatic breakthroughs, science has incredible potential to interest the public. However, as the rhetoric of outrage surrounds controversies over science policy there is an urgent need for credible, trusted voices that frame science issues in a way that resonates with a diverse public. A network of informal educators, park rangers, museum docents and designers, and zoo and aquarium interpreters are prepared to do so during millions of visits a year; just where science stories are most meaningfully told—in the places where members of the public are open to learning
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative research, approaches, and resources for use in a variety of settings. The project will bring together science museum visitor experience developers, visitor studies staff, indoor location technology developers, cyber-learning researchers, and STEM informal learning specialists for a two day conference, COMPASS (Conference on Mobile Position Awareness Systems and Solutions), to address the achievements and potential of indoor location aware mobile (ILAM) technology in science museums. The pre-conference work, the conference itself, and a subsequent e-publication will provide multiple, informed perspectives and knowledge around ILAM for science museums to develop apps for visitors' own smartphones to enhance and personalize the visitor experience and to experiment with new kinds of inquiry-based learning. The goals of the conference are to form an integrated vision by consolidating expertise from disparate disciplines connected to ILAM tech development, to transform visitor mobile tools to provide more innovative forms of interaction and personalization, and to open new avenues for visitor research with automated data collection and analysis.
The COMPASS conference will bring together 80 participants for two days in September 2018 at the Exploratorium in San Francisco, CA. The first dissemination will take place in a presentation at the ASTC conference the following month in October 2018. A webinar sharing insights from COMPASS and inviting others to engage will be held in March 2019 hosted by ASTC and accessible by ASTC members and non-members alike. A companion COMPASS e-publication will be released for free download, also in March 2019, with summaries of conference proceedings, key issues identified, case histories of ILAM in museums, white papers and other resources. Conference outcomes include establishing a community of practice or special interest group and establishing common goals for future collaborative work. By gathering a diverse range of perspectives and expertise to share research and evidence based findings, COMPASS include collective problem solving and an informed cross disciplinary approach to planning and implementing ILAM technology in the museum environment. The conference will explicitly address the benefits and quality of open source code and protocols and how techniques could be shared among institutions. As professional experience with deploying ILAM apps grows, this tool could be used to increase accessibility for diverse visitor populations, put in use at smaller and medium sized science centers, and applied to a variety of research studies, increasing the impact for funders and benefiting the science center community at large.
This is a conference review of the 2nd Commemoration of the International Day of Women and Girls in Science, which had the theme Gender, Science and Sustainable Development: The Impact of Media. It was held in United Nations Headquarters, New York City, U.S.A., and a parallel event was held simultaneously in Valetta, Malta. There were 45 listed speakers from 24 countries, with a gender ratio of 2:1 in favour of women. The contribution of the media to socio-cultural barriers facing girls and women in STEM was well-illustrated. However, few actionable solutions were proposed.
While science communication has become increasingly professionalised, philosophers have been far less active in, and reflective about, how we talk to the public. In thinking about the relationship between the ‘public intellectual’ and science communication, however, philosophy has some important contributions to make, despite the differences of content and disciplinary approach. What, then, can both these professions learn from each other about how to engage with the public - and the risks that this might involve?
This award supports a conference that will inform the design of "backbone" organizations for the NSF INCLUDES (Inclusion across the Nation of Communities of Learners of Underrepresented Discoverers in Engineering and Science) program. NORC at the University of Chicago (an independent research institution that delivers reliable data and rigorous analyses to guide programmatic and policy decisions) and TERC (a nonprofit education research and development organization based in Cambridge, MA, dedicated to improving STEM learning for all) collaborate on Envisioning Impact, a two-part in-person and virtual event that will inform the design of INCLUDES Alliance and National Network backbone organizations.
The objectives of the conference are to: (1) facilitate a shared vision of impact for INCLUDES broadening participation projects and program; (2) stimulate discourse on key elements of a shared measurement system for continuous improvement and outcome assessment; and (3) inform decisions on the infrastructure and priority services INCLUDES backbone organizations will provide to assist grantees (and others) in assessing progress towards collective impact. The conference will bring members of three communities together: PIs and evaluators of INCLUDES Design and Development Launch Pilots; investigators and evaluators of other NSF-supported broadening participation alliances, extension projects, and other collective efforts to support inclusion and diversity in STEM; and members of prior and extant NSF-supported knowledge-networking, collaboratory, and resource network initiatives. Members of these communities will collaborate in two separate events: an in-person, 1.5 day conference, and a follow-on virtual Video Hall that will allow a larger number of participants to engage, over a one week period, in facilitated community discourse around short video narratives produced by each project.
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TEAM MEMBERS:
Kevin BrownSarah-Kathryn McDonaldJoni Falk
In the name of God is the heading chosen by some researchers from a Middle Eastern country for their posters in an international conference on chemistry which has recently been held in Paris. This powerful message preceded the results of the researchers' work on the morphology, molecular structure, as well as the physical, chemical and mechanical properties of advanced polymeric materials. It was an unexpected statement, an unusual message, though certainly not an unprecedented one. It had nonetheless a striking effect in the context of a scientific conference attended by thousands of people
Taking the International Science in Popular Culture conference as a starting point, this editorial considers audiences for cultural products, considering the size of audiences (from blockbuster films, to intimate science slams), their pre-existing (or lack of pre-existing) interest in the subject and what this might offer the field of science communication.
While the use of scientific visualisations (such as brain scans) in popular science communication has been extensively studied, we argue for the importance of popular images (as demonstrated in various talks at #POPSCI2015), including pictures of everyday scenes of social life or references to pictures widely circulating in popular cultural contexts. We suggest that these images can be characterised in terms of a rhetorical theory of argumentation as working towards the production of evidentiality on the one hand, and as aiming to link science to familiar visualities on the other; our example
The prevalent lack of research on the interrelations between science, research and popular culture led to the organization of the first International Conference on Science and Research in Popular Culture #POPSCI2015, which took place at Alpen-Adria-Universität in Klagenfurt, Austria, from 17--18 September 2015. The aim of the conference was to bring together not only science communication researchers with an interest in popular culture, but also other scholars, scientists and researchers, artists, media professionals and members from the general public. In this issue of JCOM we present four