The prioritization of neglected diseases in the policy making framework requires heightened advocacy [WHO, 2006]. Mass media positive publicity is among approaches that can be used to achieve this. This paper discusses practical use of mass media to do publicity and advocacy for a neglected disease and its vector. It uniquely presents online links to the analyzed newspaper and television news and opinion articles on tsetse and Trypanosomiasis. The paper shares entry points into mass media advocacy from a lessons learned perspective and notes the importance of understanding how the mass media
After being cosseted by the media for what they incorrectly considered to be a scientific feat, the author found himself widely boycotted by the more “responsible” media. The reason for this was his critical view of the evolution of science, which he felt had become a tool at the service of innovation, and, therefore, of industrial interests. The traditional image of science, which serves to help us to understand the world, still persists despite being perverted by commercial interests, because it is defended by naive people as well as by lobbies, themselves responsible for this debasement
The representation of self and the nature of our identities often converge through technological forms. This study investigates the promotional techniques of seven companies selling DNA portraits, the objective being to uncover how these images derived from laboratory processes are viewed as valid depictions of the self and scientific knowledge. DNA portraits are revealed as the intertwining of technology and identity through celebrations of the technoself.
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Meaghan Brierley
resourceresearchProfessional Development, Conferences, and Networks
This study re-examines the survey responses of embryonic stem cell research prepared for UK Department of Health (DH) in 2006. Aided by the novel method of semantic network analysis, the main purpose of the reanalysis is to “re-present” the overlooked layer of public opinion with respect to embryonic stem cell research, and to reflect on the under-represented public opinion. This critical review attempts to shed light on potential concerns of the UK public in the face of emerging life science policy. The article argues that a new way to encourage people’s articulation and engagement in science
We analysed the representations of science and of scientists at Jornal Nacional, the main Brazilian TV news. We carried out content and frames analysis, besides the lexical and semantic analysis of the transcriptions of the science and technology stories. Our results show a narrative that highlights the novelties and the epopee of the scientific advance, mainly in the health field. But to the emotional palette feelings of combat, anxiety and triumph were added. The face of the scientist presented by the TV news is mainly masculine, suggesting a stereotyped role of the male and female scientist
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Yurij CastelfranchiLuisa MassaraniMarina Ramalho
Antibiotic resistance is an increasing global threat involving many actors, including the general public. We present findings from a content analysis of the coverage of antibiotic resistance in the Swedish print media with respect to the risk communication factors cause, magnitude and countermeasures. The most commonly reported cause of development and spread of resistance was unnecessary prescription of antibiotics. Risk magnitudes were mostly reported qualitatively rather than using quantitative figures. Risk-reduction measures were analyzed using a framework that distinguishes between
This study assesses the correlation between reports on food risk published in scientific journals and in the printed mass media and changes in the meat market. It focuses on the case of bovine spongiform encephalopathy (BSE) in the United Kingdom. The findings suggest that during the time BSE and its related human disease were of noticeable public concern, there was a predominantly negative correlation between the number of reports on BSE published in the British printed mass media and meat market variables. In contrast, reports of scientific research on the disease contributed to reducing the
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Fabiano Nunes VazHomero DewesAntônio Domingos PadulaEdson Talamini
Spinal manipulation therapy (SMT) is a popular form of treatment for back pain among other musculoskeletal disorders, and it has received increasing media attention. Yet, despite its popularity, SMT is surrounded by controversy, mainly in regards to issues of safety and efficacy. To better understand how the media portrays SMT, we explored the content of print newspapers in Canada, the U.S., and U.K., including article framing, evidence of efficacy, risks and benefits, and the overall tone of the article in terms of whether or not the article was supporting, opposing or neutral about SMT
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Christen RachulHeather BoonTimothy Caulfield
Rapid and significant developments in the science of Autism Spectrum Disorders (ASDs) have provoked serious social and ethical concerns as well as positive influences worldwide. This study created a social agenda containing 21 important issues regarding the relationship between ASDs and society and the development of the science of ASDs. The agenda was constructed with the input of a variety of Japanese people who were provided with scientific ASD information and engaged in discussions regarding ASDs. First, opinions were sought via a questionnaire from the attendees of six science café
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Jin HigashijimaYui MiuraChie NakagawaYasunori YamanouchiKae TakahashiMasaki Nakamura
This paper investigated the potential of the Public Internet Terminal (PIT) system to promote basic health education for two rural communities in the North West Province of South Africa. A case study approach was used. Participants were selected from a population group of teachers, nurses, business people and students in the two communities. Observation, group interviews and questionnaire were used to gather evidence from the participants regarding their operational difficulties, social/economic difficulties and perceived usefulness of using the PIT system for basic health education. The
The paper investigates diversity in terms of interest and goals in international research in Physical Education (PE). This investigation is based on publications in PE indexed in three major international databases, namely Medline, Scopus and Web of Science (WoS). To identify these publications in Medline, we searched for “physical education and training”. As for the WoS and Scopus, we searched for “physical education” in the title, abstract or key-word. We also searched for “physical education” in the affiliation address only in the Scopus database, which we describe as Scopus-Afill. Using
Since opening their doors in late 2006, personal genomics (PG) companies have faced skepticism and criticism from influential academic and government circles. While this has posed a clear problem of communication for these companies — one of effective promotion — I argue that the communication problem these companies face runs much deeper. It is a problem that lies at the heart of any genomics: the very understanding of communication and information around which genomics is built. While the value of genomic information for persons has been widely questioned, questions about the very notion of