We were interested in learning which images -- videos, graphics or GIFs -- worked best in our Facebook posts to inform our future Facebook content creation strategies.
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences.
The KQED Science Engagement team set out to test different formats of media with the same mask message used in the survey conducted by Texas
The news arguably serves to inform the quantitative reasoning (QR) of news audiences. Before one can contemplate how well the news serves this function, we first need to determine how much QR typical news stories require from readers. This paper assesses the amount of quantitative content present in a wide array of media sources, and the types of QR required for audiences to make sense of the information presented. We build a corpus of 230 US news reports across four topic areas (health, science, economy, and politics) in February 2020. After classifying reports for QR required at both the
This poster was presented at the 2021 NSF AISL Awardee Meeting. The RAPID: Using Popular Media to Educate Youth About the Biology of Viruses and the Current COVID-19 Pandemic project's goal is develop a web-accessible package of customizable graphics, illustrated stories, and essays, which can be easily incorporated into free-choice and directed on-line learning as well standards-based lesson plans for Grades 6-8.
Developing solutions to large-scale collective problems -- such as resilience to environmental challenges -- requires scientifically literate communities. However, the predominant conception of scientific literacy has focused on individuals, and there is not consensus as to what community level scientific literacy is or how to measure it. Thus, a 2016 National Academies of Sciences, Engineering, and Medicine report, “Science Literacy: Concepts, Contexts, and Consequences,” stated that community level scientific literacy is undertheorized and understudied. More specifically, the committee recommended that research is needed to understand both the i) contexts (e.g., a community’s physical and social setting) and ii) features of community organization (e.g., relationships within the community) that support community level science literacy and influence successful group action. This CAREER award responds to this nationally identified need by iteratively refining a model to conceptualize and measure community level scientific literacy. The model and metrics developed in this project may be applied to a wide range of topics (e.g., vaccination, pandemic response, genetically-modified foods, pollution control, and land-use decisions) to improve a community’s capacity to make scientifically-sound collective decisions. This CAREER award is funded by the Advancing Informal STEM Learning (AISL) and the EHR CORE Research (ECR) programs. It supports the AISL program goals to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. It supports the ECR program goal to advance relevant research knowledge pertaining to STEM learning and learning environments.
The proposed research will conceptualize, operationalize, and measure community level scientific literacy. This project will use a comparative multiple case study research design. Three coastal communities, faced with the need to make scientifically-informed land-use decisions, will be studied sequentially. A convergent mixed methods design will be employed, in which qualitative and quantitative data collection and analyses are performed concurrently. To describe the i) context of each community case, this project will use qualitative research methods, including document analysis, observation, focus groups, and interviews. To measure the ii) features of community organization for each community case, social network analysis will be used. The results from this research will be disseminated throughout and at the culmination of the project through professional publications and conference presentations as well as with community stakeholders and the general public. The integrated education activities include a professional learning certificate for informal science education professionals and STEM graduate students. This certificate emphasizes high-quality community-engaged scholarship, placing students with partners such as museums, farmer’s markets, and libraries, to offer informal learning programs in their communities. This professional learning program will be tested as a model to provide training for STEM graduate students who would like to communicate their research to the public through outreach and extension activities.
Milwaukee has established itself as a leader in water management and technology, hosting a widely recognized cluster of industrial, governmental, nonprofit, and academic activity focused on freshwater. At the same time, Milwaukee faces a wide range of challenges with freshwater, some unique to the region and others common to cities throughout the country. These challenges include vulnerability to flooding and combined sewer overflows after heavy rainfall, biological and pharmaceutical contamination in surface water, lead in drinking water infrastructure, and inequity in access to beaches and other recreational water amenities. Like other cities, Milwaukee grapples with the challenges global climate change imposes on urban water systems, including changing patterns of precipitation and drought.
These problems are further complicated by Milwaukee's acute racial and economic residential segregation. With a population of approximately 595,000, embedded within a metropolitan area of over 1.5 million, Milwaukee remains one of the country's most segregated cities. There is increasing urgency to engage the public--and especially those who are most vulnerable to environmental impacts--more deeply in the stewardship of urban water and in the task of creating sustainable urban futures. The primary goal of this four-year project is to foster community-engaged learning and environmental stewardship by developing a framework that integrates art with Science, Technology, Engineering, and Mathematics (STEM) experiences along with geography, water management, and social science. Synergies between STEM learning and the arts suggest that collaborations among artists, scientists, and communities can open ways to bring informal learning about the science of sustainability to communities.
WaterMarks provides an artist generated conceptual framework developed by Mary Miss / City as Living Laboratory (CALL) to help people better understand their relationship to the water systems and infrastructure that support their lives. Project activities include artist/scientist/community member-led Walks, which are designed to engage intergenerational participants both from the neighborhoods and from across the city, in considering the conditions, characteristics, histories, and ecosystems of neighborhoods. Walks are expanded upon in Workshops with residents, local scientists/experts, and other stakeholders, and include exploring current water-related environmental challenges and proposing solutions. The Workshops draw on diverse perspectives, including lived experience, scientific knowledge, and policy expertise. Art projects created by local artists amplify community engagement with the topics, including programming for teens and young adults. Free Wi-Fi will be integrated into various Marker sites around the city providing access to online, self-guided learning opportunities exploring the water systems and issues facing surrounding neighborhoods. Current programming focuses primarily on Milwaukee's predominantly African American near North Side and the predominantly Latinx/Hispanic near South Side. Many neighborhoods in these sections are vulnerable to such problems as frequent flooding, lead contamination in drinking water, inequities in safety and maintenance of green space, and less access to Lake Michigan, the city's primary natural resource and recreational amenity.
The WaterMarks project advances informal STEM learning in at least two ways. First, while the WaterMarks project is designed to fit Milwaukee, the project includes the development of an Adaptable Model Guide. The Guide is designed so that other cities can modify and employ its inclusive structure, programming, and process of collaboration among artists, scientists, partner organizations, and residents to promote citywide civic engagement in urban sustainability through the combination of informal STEM learning and public art. The Guide will be developed by a Community-University Working Group (CULab) hosted by UW-Milwaukee's Center for Community-Based Learning, Leadership, and Research and made up of diverse community and campus-wide stakeholders. In addition to overseeing the Guide’s creation, CULab will conceptualize onboarding and mentorship strategies for new participants as well as a framework for the program’s expansion and sustainability.
Second, through evaluation and research, the project will build a theoretical model for the relationships among science learning, engagement with the arts, and the distinctive contexts of different neighborhoods within an urban social-ecological system. The evaluation team, COSI’s Center for Research and Evaluation, and led by Co-PI Donnelly Hayde, aims to conduct formative, summative, and process evaluation of the Watermarks project, with the additional goal of producing evaluative research findings that can contribute to the broader field of informal learning. Evaluation foci include: How does the implementation of WaterMarks support positive outcomes for the project’s communities and the development of an adaptable model for city-scale informal science learning about urban environments? 2. To what extent do the type and degree of outcome-related change experienced by participating community residents vary across and/or between project sites? What factors, if any, appear to be linked to these changes? 3. To what extent and in what ways do the activities of the WaterMarks projects appear to have in situ effects related to the experience of place at project sites?
The project’s research team led by PI Ryan Holifield and Co-PI Woonsup Choi, will investigate how visual artistic activities introduced by the programming team as part of the Walks (and potentially other engagement activities) interact with personal, sociocultural, and physical contexts to produce distinctive experiences and outcomes of informal science learning about urban water systems. The aim of the research will be to synthesize the results from the different WaterMarks sites into an analysis generalizable beyond specific neighborhoods and applicable to other cities. The project's research questions include: 1. How does participation in Walks focused on visual artistic activities affect outcomes and experiences of informal STEM learning about urban water systems? 2. How do outcomes and experiences of informal STEM learning vary across different urban water topics, participants from different demographic groups, and contrasting sociocultural and biophysical contexts?
This Innovations in Development project is led by the University of Wisconsin-Milwaukee (UWM), in collaboration with City as Living Laboratory (CALL) and the COSI Center for Research and Evaluation.
The popularity of the anti-vax movement in the United States and elsewhere is the cause of new lethal epidemics of diseases that are fully preventable by modern medicine [Benecke and DeYoung, 2019]. Creationism creeps into science classrooms with the aim of undermining the teaching of evolution through legal obligations or school boards’ decisions to present both sides of a debate largely foreign to the scientific community [Taylor, 2017]. And one simply has to turn on the TV and watch so-called science channels to be bombarded with aliens, ghosts, cryptids and miracles as though they are
Public acceptance of vaccination and Genetically Modified (GM) food is low and opposition is stiff. During two science festivals in France, we discussed in small groups the scientific evidence and current consensus on the benefits of vaccination and GM food safety. Our interventions reinforced people's positive opinions on vaccination and produced a drastic positive shift of GM food opinions. Despite the controversial nature of the topics discussed, there were very few cases of backfire effects among the 175 participants who volunteered. These results should encourage scientists to engage more
Many studies have examined the impression that the general public has of science and how this can prevent girls from choosing science fields. Using an online questionnaire, we investigated whether the public perception of several academic fields was gender-biased in Japan. First, we found the gender-bias gap in public perceptions was largest in nursing and mechanical engineering. Second, people who have a low level of egalitarian attitudes toward gender roles perceived that nursing was suitable for women. Third, people who have a low level of egalitarian attitudes perceived that many STEM
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TEAM MEMBERS:
Yuko IkkataiAzusa MinamizakiKei KanoAtsushi InoueEuan McKayHiromi M. Yokoyama
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences.
To start the work, four “Knowledge Gap” studies – Twitter Misinformation, Mask Wearing Messaging, Germ Knowledge and Conceptual Mapping – as well as social media testing were conducted to address our research question: How could COVID-19 coverage be designed to best inform, engage and educate millennials and
When it comes to complex topics in the field of health and risk communication, experts are of high importance for the credibility of a news media report. This paper examines the use of experts and their roles in the news media coverage of multi-resistant pathogens by means of a quantitative content analysis of German print and online news. A cluster analysis of the expert statements identifies three different statement frames describing different expert roles. The results show manifest patterns of selected expert sources, which points to professionalized mechanisms of selecting expert sources
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TEAM MEMBERS:
Matthias WagnerGwendolin GurrMiriam Siemon
In this article, we follow up on food scientists' findings that people judge new food technologies and related products (un)favourably immediately after just hearing the name of the technology. From the reactions, it appears that people use their attitudes to technologies they know to evaluate new technologies. Using categorization theory, in this study we have found that, by triggering associations with a familiar technology, a name of the new technology can be enough to determine emerging attitudes. Comparison between the technology used for categorization and another familiar technology had
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TEAM MEMBERS:
Reginald BoersmaP. Marijn PoortvlietBart Gremmen
Public confidence in research is important for scientific results to achieve societal impact. Swedish surveys suggest consistent but differing levels of confidence in different research areas. Thus, certain research-related factors can be assumed to have a decisive influence on confidence levels. This focus-group study explores the role of different narratives in shaping public confidence in research. Findings include four themes with potential to increase or decrease public confidence: Person, Process, Product and Presentation. The results offer insights as to how public confidence in
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TEAM MEMBERS:
Fredrik BrounéusMaria LindholmGustav Bohlin