The objective of the present paper is an attempt to measure the public understanding of science in the area of health and hygiene and test the efficacy of "cultural distance model". A pre-tested open-ended questionnaire was used for administering cross-sectional surveys at a religio-cultural festival in India. 3484 individuals were interviewed and responses were coded and entered to construct computer database. The data was used for determining the cultural distance of five scientific concepts from the quotidian life of the target population. In developing countries, the formal system of
On September 15, 2001, a joint editorial simultaneously published in thirteen medical journals, pointed an accusing finger at the increasing pressures coming from the pharmaceutical industry. During past decades, a key role in trial design and conduct was played by independent clinical investigators working in academic medical centres. They were also able to vouchsafe the quality of their research, which might not, however, be the case in the future.
On 16 January 2004, the United Nations Secretary-General and Nobel Peace Prize winner Kofi Annan launched a Global Media Aids Initiative, with the aim of convincing the press, radio, television and Internet to join the fight against what has been called the "forgotten disease of the forgotten continent". Throughout the world, over 40 million people have the Hiv virus. In 2003 there were 5 million new infections and 3 million deaths were caused by Aids.
This paper discusses the "Scences de Silence/Scenes of Silence" exhibition designed to enable hearing people to gain access to the world of the deaf. This paper describes the exhibition and evaluation findings which examined the project's impact on visitors and deaf guides.
Randi Korn & Associates, Inc. (RK&A) was contracted by the Science Museum of Minnesota (SMM) to evaluate Tissues of Life, an exhibition funded by the National Institutes of Health. Data collection took place at the SMM in July and August 2004. The evaluation documents the impact and effectiveness of the exhibition through timing and tracking observations and exit interviews.
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Randi Korn & Associates, Inc.Science Museum of Minnesota
Concept planning studies ("front-end" studies) are useful in finding out "where the audience is starting from" in their perceptions of particular subjects, themes or messages to be communicated in upcoming exhibitions. In this case, the exhibition team needed some clarifications about visitors' awareness, interests, and other perceptions of 'current science.' The priorities for this research were focused on: name and recognition of the topic (explore people's reactions to 10 preliminary "titles;" seek examples of topics that they associate with new/current science) interest in current science
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Jeff HaywardScience Museum of MinnesotaJolene Hart
Explore Evolution is a three-year project that uses a combination of traveling exhibits and activity kits to introduce the concept of evolution to museum audiences and 4-H groups. Six museum partners will collaborate on the development of eleven interactive exhibit modules on the following topics: disease in humans, eye development in animals, fruit fly diversity, sexual selection, hominoid development and extinction. The museum consortium includes the Kansas Museum and Biodiversity Center, Museum of the Rockies (MT), Sam Noble Oklahoma Museum of Natural History, Science Museum of Minnesota, University of Nebraska State Museum and the Exhibits Museum of the University of Michigan. The inquiry-based activity kits will be modeled after the University of Nebraska-Lincoln's "Wonderwise" kits, funded in part by NSF, and designed for middle school audiences. An "Explore Evolution" website will be launched to support the exhibits and activity kits. Dissemination will occur through museum education programs as well as a consortium of 4-H programs in Iowa, Minnesota, Montana, Michigan, Nebraska and Wyoming. It is anticipated that more than 1.8 million museum visitors and 800,000 4-H members will participate in this project.
The Exploratorium will conduct a four-year project to explore the physical nature of sound, the physiology of hearing and the perception of sound, and the process of attentive listening. "Listening" creates 30 exhibits, three listening spaces, and related visitor experiences to complement the Exploratorium's existing "Sound and Hearing" collection. Listening encourages visitors to explore the scientific, physiological, and cultural content of sound, from the physics of sound waves, to the mechanics of the inner ear, to the information, mood, and emotions sound can convey. Listening will inform the public of the scientific, physiological, and cultural content of sound, as well as the negative impact of ambient sound on their health and environment. Listening integrates public programming, exhibit development and visitor studies, representing a new model of collaboration and communication among educators, scientists, artists and the public. At the conclusion of the Exploratorium venue for "Listening," a traveling exhibition of 30 exhibits will circulate to science museums nationwide, supported by materials and training for education programs. A workshop at the annual meeting of the Association of Science-Technology Centers and additional conference presentations and publications will present science center professionals with Listening strategies.
The Oregon Museum of Science and Industry (OMSI) will design, develop, evaluate and install "Technoquest," a permanent 6,000 square foot interactive technology exhibition for families, underrepresented groups, school groups and OMSI's general audience. "Technoquest" will fill OMSI's Technology Hall with a suite of highly interactive, exciting and engaging hands-on educational exhibits, computer simulations, audio and video components, text, graphics and artifacts. The exhibition hall will be divided into five thematic areas: industrial technology (robotics), medical technology, transportation technology, computer technology and communications technology. Other experiences will include a quick-change area for rapidly exhibiting emerging technologies and a Technology Lab where activities conveying a deeper understanding of the general principles of technology will be presented. Ancillary educational materials will be disseminated to the general public and to educators via print, the exhibition website, teacher workshops and professional development workshops for informal science educators. Content of the exhibition and ancillary materials will focus on general educational principles established by the International Technology Education Association (ITEA) that emphasize the processes common to all forms of technology and that align with state and national science standards. Principal concepts include The Nature of Technology, Technology and Society, Design, Abilities in a Technological World, and The Designed World. These principles will be reinforced throughout the exhibition. Each thematic area will highlight all five key principles of technology as defined by the ITEA.
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Raymond VandiverJan DabrowskiBenjamin Fleskes
Massachusetts General Hospital, representing Partners HealthCare System, Inc., is producing a large format film on the brain that is designed to increase the popular understanding of brain biology and recent advances in neuroscience. Framed within the larger question of the unique abilities of the human mind, the project will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of diverse aspects of human experience including consciousness. By following a rider in the Tour de France, the film will illustrate how the brain functions in both normal and stressful situations. Major sequences will explore vision, memory and emotion. Slightly shorter sequences will delve into imagination and creativity, language, dreams and pain. Brief "interludes" will allow the film to reflect on the brain as it is represented in a range of human capabilities. Finally, the film turns it attention to consciousness, self-awareness and the totality of experiencing life as a human. Outreach components of the project include: A weeklong national symposium for museum educators, teachers, and community organizations from all regions of the country. Follow up regional "Brain Workshops" designed to provide more focused project support. "The Brain: Exploratory Trips Into the Final Frontier" -- An Educator/Student Activity Guide Fun Facts Family Guide to "The Brain" An Educational Lobby Kiosk "Head Trip: A Voyage Through the Young Human Mind" -- An illustrated instructional brochure A Brain Website The film will be directed by Bayley Silleck whose prior large format films include "Cosmic Voyage" and "Lost Worlds: Life in the Balance." The lead scientific advisors are Dr. Dennis Selkow, Professor of Neurology and Neuroscience at Harvard Medical School, and Dr. Anne Young, Julieanne Dorn Professor of Neurology at Harvard Medical School. There also will be a seven-member advisory committee composed of neuroscientists, psychologists and philosophers.
Freedom Machines is a one-hour special for public television which will highlight the information about the newest technological advances which support over 54 million Americans with disabilities. Through personal narratives, high-impact storytelling, and a comprehensive public education and outreach campaign, the show will inform viewers about assistive technology (AT) being used, and how it is adapted and designed by people with disabilities. The individuals to be profiled, many of them leaders in science and technological fields, will encourage young people with disabilities to pursue careers in the sciences. Many of the devices and approaches to be featured will also show how valuable these technologies are for the able bodied, general public. The sixty-minute documentary is structured around the themes of Pioneers, Partners and Prophets in order to examine the evolving relationship between technology and the disabled, profile emerging technologies and explore the larger societal implications of this growing phenomenon. A companion website and extensive outreach program will continue the informative material, support and create networks, and promote linkages between viewers, either abled or disabled, and the technology that might benefit them. Technological changes have always been influenced by people with needs beyond the ordinary. This dynamic is even more relevant in today's information age. Freedom Machines will dramatically demonstrate that designing a world of inclusion benefits everyone.