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resource research Media and Technology
Reflecting on the practice of storytelling, this practice insight explores how collaborations between scholars and practitioners can improve storytelling for science communication outcomes with publics. The case studies presented demonstrate the benefits of collaborative storytelling for inspiring publics, promoting understanding of science, and engaging publics more deliberatively in science. The projects show how collaboration between scholars and practitioners [in storytelling] can happen across a continuum of scholarship from evaluation and action research to more critical thinking
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TEAM MEMBERS: Michelle Riedlinger Jenni Metcalfe Ayelet Baram-Tsabari Marta Entradas Marina Joubert Luisa Massarani
resource research Media and Technology
From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
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TEAM MEMBERS: Maria Elena Villar
resource research Media and Technology
Genetic Modification (GM) has been a topic of public debates during the 1990s and 2000s. In this paper we explore the relative importance of two hypothesized explanations for these controversies: (i) people's general attitude toward science and technology and (ii) their trust in governance, in GM actors, and in GM regulations, in explaining the Dutch public's Attitude toward GM applications, and in addition to that, the public's GM Information seeking behaviour. This will be conducted through the application of representative survey methodology. The results indicate that Attitudes toward GM
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TEAM MEMBERS: Lucien Hanssen Anne Dijkstra Susanne Sleenhoff Lynn Frewer Jan Gutterling
resource research Media and Technology
This book examines the media discourses about environmental pollution in Australia, China and Japan. The book’s authors focus on the actors involved in discussions of risk versus those involved in responsibility for environmental pollution. The authors use novel and traditional means of analysis that combine techniques from a variety of disciplines to examine case studies of media discourse. The book provides an interesting, if at times simplistic, overview of the pollution issues facing each country. The conclusions made from the media analysis are relevant to those researching and practicing
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TEAM MEMBERS: Jennifer Metcalfe
resource project Media and Technology
A report following the 2016 Environmental Health Summit recommended engaging citizens in creating their own knowledge and solutions, thus ensuring that their concerns are adequately addressed and promoting sustainability of community projects. Indeed, citizen science has the potential to initiate a cascade of events with a positive ripple effect that includes a more diverse future STEM and biomedical workforce. This SEPA proposal involves the establishment of WE ENGAGE – an informal, citizen science-based, environmental health experiential learning program designed in partnership with and for under resourced communities struggling with health and environmental health challenges. Its purpose is to actively engage and build the citizen science capacity of citizens living in a single cluster of three contiguous under resourced, minority Cincinnati neighborhoods where generational challenges continue to plague residents despite the presence of established academic-community partnerships. Our hypothesis is that community-informed, experiential learning opportunities outside of the classroom that are structured, multi-generational, and story-based will encourage a) the active asking, discussion about, and answering of relevant complex health and environmental questions so that individuals and communities can plan action steps to make better health choices and pursue healthier environments, and b) greater interest and confidence in pursuing formal biomedical/STEM education and STEM careers. Our program has three specific aims: 1) We will co-create tailored story- based (graphic novel style) STEM education materials with a community advisory board and offer informal STEM education and research training to our target communities; 2) we will facilitate the application of scientific inquiry skills to improve health via community-led health fairs that use an innovative electronic health passport platform to collect data and through facilitated community discussions of health fair data to generate motivating stories to share; and 3) we will facilitate the application of scientific inquiry skills to foster community pride and activism in promoting healthier/safer built environments via walking environmental assessments. As in aim 2, facilitated discussions will be held to spur future community based participatory research studies and interventions. Critical to our success is the concept of storytelling. Storytelling is a foundation of the human experience. A key purpose of storytelling is not just understanding the world, but positively transforming it. It is a common language. Bringing together STEM concepts in the form of a story increases their appeal and meaning. Later, the very process of community data collection gives individuals a voice. In a data story, hundreds to millions of voices can be distilled into a single narrative that can help community members probe important underlying associations and get to the root causes of complicated health issues relevant to their communities. Through place based, understandable, motivating data stories, the community’s collective voice is clearer—leading to relevant and viable actions that can be decided and taken together. From preventing chronic disease, to nurturing healthier environments, to encouraging STEM education — stories have unlimited potential.

Public Health Relevance Statement:
Narrative WE ENGAGE is an informal citizen science-based, experiential learning program designed in partnership with and for middle schoolers to adults living in under resourced minority communities. Using the power of data collection and storytelling, its purpose is to actively engage citizens in STEM/research education and training to encourage a more diverse future workforce and to sustainably build local capacity to ask and answer complex health and environmental questions relevant to their communities. Further, by engaging citizens and giving them a more equitable stake in the research process, they are better able to discover their own solutions.
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TEAM MEMBERS: Melinda Sue Butschkovacic Susan Ann Hershberger
resource research Media and Technology
The management of health risks related to scientific and technological innovations has been the focus of a heated debate for a few years now. In some cases, like the campaigns against the use of GMOs in agriculture, this debate has degenerated into a political and social dispute. Even risk analysis studies, which appeared in the 1970s in the fields of nuclear physics and engineering and were later developed by social sciences as well, have given completely different, and at times contradictory, interpretations that, in turn, have given rise to bitter controversies.
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TEAM MEMBERS: Giancarlo Sturloni
resource research Media and Technology
Antibiotic resistance is an increasing global threat involving many actors, including the general public. We present findings from a content analysis of the coverage of antibiotic resistance in the Swedish print media with respect to the risk communication factors cause, magnitude and countermeasures. The most commonly reported cause of development and spread of resistance was unnecessary prescription of antibiotics. Risk magnitudes were mostly reported qualitatively rather than using quantitative figures. Risk-reduction measures were analyzed using a framework that distinguishes between
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TEAM MEMBERS: Gustav Bohlin Gunnar Host
resource research Media and Technology
Public participation in decision-making has in the last decades become a common refrain in political and scientific discourse, yet it does not often truly come to fruition. The present study focuses on the underlying issue, that of the construction of the difference between scientific and public knowledge and its consequences. Through discourse analysis of scientific texts on sustainable development three distinct groups of Slovenian social scientists were discerned that differed in their views on the relationship between scientific and public knowledge and consequently the role and nature of
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TEAM MEMBERS: Pika Zaloznik
resource research Media and Technology
The study investigated the extent to which transmission and cognition, the first two stages in the research use process, are accomplished for winemakers. “Transmission-cognition” was operationalized as the frequency of engagement with information sources considered to be carriers of scientific research. The study also investigated the prominence of four types of research use among winemakers (conceptual, symbolic, instrumental and persuasive) together with their inter-relationship. Conceptual use of scientific information was reported by 90% of winemakers and is a precursor to the other types
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TEAM MEMBERS: Nelius Boshoff
resource research Media and Technology
This study assesses the correlation between reports on food risk published in scientific journals and in the printed mass media and changes in the meat market. It focuses on the case of bovine spongiform encephalopathy (BSE) in the United Kingdom. The findings suggest that during the time BSE and its related human disease were of noticeable public concern, there was a predominantly negative correlation between the number of reports on BSE published in the British printed mass media and meat market variables. In contrast, reports of scientific research on the disease contributed to reducing the
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TEAM MEMBERS: Fabiano Nunes Vaz Homero Dewes Antônio Domingos Padula Edson Talamini
resource research Media and Technology
Catechism, a literary genre of a religious origin, was once employed in the teaching of ‘lay’ subjects, especially of a technical nature. This is a review of this past editorial tradition which illustrates the potentialities and the limitations of agrarian catechisms, with a special focus on their spreading across Southern Italy in the late Enlightenment. This paper reflects on whether a book was the best instrument to hand down procedures and notions to people who supposedly were illiterate or unschooled.
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TEAM MEMBERS: Francesco Paola de Ceglia
resource research Media and Technology
Assessment of trends in the state of the environment constitutes one important aspect of efforts to achieve environmental sustainability. Assessments are often undertaken via indicators which measure progress towards environmental objectives and interim targets. This paper starts from the assumption that different types of environmental indicators have different implications for the public communication and the societal dialogue about the state of the environment and the measures needed to increase ecological sustainability. The paper concludes that it is important to evaluate environmental
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TEAM MEMBERS: Victoria Wibeck