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resource project Informal/Formal Connections
This project will develop standardized, exportable and comparable assessment instruments and models for Women In Engineering (WIE) programs nationwide, thus allowing them to assess their program's activities and ultimately provide data for making well-informed evaluations.

To accomplish this goal, the principal investigators at the University of Missouri and Penn State University will work over a three-year period with their institutions' WIE programs and three cooperating programs at Rensselaer Polytechnic Institute, Georgia Tech, and University of Texas at Austin. With these five programs that collectively represent a variety of private and public, years of experience for WIE directors and student body characteristics, the investigators will pilot, revise, implement, conduct preliminary data analysis and disseminate easy-to-access, reliable and valid assessment instruments. The principles of formative evaluation will be applied to all instruments and products. All institutions will use the same set of instruments, thus allowing them to have access to powerful benchmarking data in addition to the data from each of their respective institutions.

A prior project, the Women's Experience in College Engineering Project (WECE) sought to characterize the factors that influence women students' experiences and decisions by studying college environments, events and support programs that affect women's satisfaction with their engineering major, and their decisions to persist or leave these majors. In contrast to WECE's macro-level and student focus, this proposal's target audience is WIE directors, with a focus on WIE programs, not students.

Women in Engineering programs around the United States are a crucial part of our country's response to the need for more women in engineering professions. There are about 50 WIE programs nationwide. Half have expressed interest in this effort. WIE directors will benefit by having ready-made assessment tools that will allow them to collect data on programs, evaluate these programs, and make decisions on how to revise programs and / or redistribute limited resources to maximize overall program effectiveness. Data from these instruments will also provide substantiated evidence for administrators, advisory boards and potential funding agencies. Finally, because these instruments will be available nationwide, programs will have the opportunity to take advantage of powerful benchmarking data for their decision-making processes.

This project provides the next logical step in the national movement to recruit and retain women in engineering.
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TEAM MEMBERS: Rose Marra Barbara Bogue
resource evaluation Media and Technology
With support from the National Science Foundation, MacGillivray Freeman Films has produced an IMAX® film titled, Journey into Amazing Caves. The 40-minute film follows two women cavers on an expedition as they explore limestone caverns of the Grand Can-yon, underwater caves of the Yucatan and ice caves of Greenland. Multimedia Research implemented a summative evaluation focused on the following major outcomes: To what extent and in what ways did the film appeal to viewers? To what extent did the film achieve its intended viewing goals? What did viewers perceive that they learned from the
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
With funding from the National Science Foundation, MacGillivray Freeman Films has produced an IMAX® film titled, Journey into Amazing Caves. The 40-minute film follows two women cavers on an expedition as they explore limestone caverns of the Grand Canyon, underwater caves of the Yucatan and ice caves of Greenland. Multimedia Research implemented a summative evaluation focused on the following major outcomes: To what extent and in what ways did the film appeal to eighth grade viewers? To what extent did the film achieve its intended viewing goals? Did exposure to a web-based school activity
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TEAM MEMBERS: Barbara Flagg
resource project Media and Technology
Dr. Barbara Flagg, Director, Multimedia Research, will conduct exploratory research to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of research. This research on the untested idea of providing the public with information about research on a regular, on-going basis through multiple media will provide information about the American public's current science media habits, their awareness of and interest in broad areas of research, and the presentation formats most likely to appeal to and reach the public on a regular basis.
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TEAM MEMBERS: Barbara Flagg
resource research Media and Technology
As part of a focus group exploratory study into the feasibility of presenting to the public an on-going review of new findings or issues in major fields of science research, 128 adult participants noted which two of ten contemporary science research areas they were most interested in. Of note is the fact that all classification variables (except gender) were unrelated to topic appeal. Interest in each research topic was not influenced by age; educational level; minority/majority grouping; total household income; occupational status; and perceived need for science knowledge in one's employment
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
Using focus group methodology, exploratory research was carried out to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of science research. This study examines (1) the American public's current habits in receiving science information from media; (2) the public's awareness of and interest in broad areas of contemporary science research; and (3) the presentation formats and features most likely to appeal to and reach the public. A total of 128 adults participated in focus groups with 6-8 members per group in 6
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TEAM MEMBERS: Barbara Flagg
resource evaluation Exhibitions
This research was commissioned to explore visitors’ experiences in When the Dinosaurs Were Gone (later titled "When Crocodiles Ruled", a temporary exhibition at the Science Museum of Minnesota. As a summative evaluation, the research sought to address several issues and objectives: 1. overall impressions of the exhibition — visitors’ ratings of enjoyment, interest in the information, what they liked most, and what changes they would suggest (or not want) for a traveling version of this exhibit; 2. extent of use of the exhibition — amount of time spent in the exhibition and the extent to which
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TEAM MEMBERS: People Places & Design Research Science Museum of Minnesota Jolene Hart
resource evaluation Media and Technology
This formative evaluation gathered feedback from third graders in response to a Leica reel, which is a filmed storyboard with dialogue. The 22 minute video focused on using surveys to gather, organize and analyze data. The research goals were to assess viewers' comprehension of the survey process as presented in the video; their understanding of what a survey is; their perception of being able to do a survey themselves and their interest in doing a survey. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational
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TEAM MEMBERS: Barbara Flagg Thirteen/WNET
resource evaluation Media and Technology
During the scripting phase of production, Cyberchase producers obtained peer reviews of draft scripts from mathematics educators and teachers. This report is a responsive evaluation of the common themes that emerged from 55 reviews of 26 scripts by 25 experts, focusing on script appeal, content presentation and informal learning approach. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action
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TEAM MEMBERS: Sara Guciardo Thirteen/WNET
resource evaluation Media and Technology
A pilot study of five episodes in the Cyberchase series was conducted in late Fall 2001. The study was designed to assess the broad educational value, impact and appeal of the series, and to pilot the approach and instrumentation for a more extensive study in the spring of 2002. The study included more than 450 children and 20 teachers. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action, Cyberchase
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TEAM MEMBERS: Rockman et al Thirteen/WNET
resource project Exhibitions
With a Small Grant for Exploratory Research, we will identify and measure the properties of spatial layout that affect visitors' exploration and exposure to information in science museum exhibitions. It is the nature of museum learning that it is associated with movement in space. The ways in which displays are arranged in spatial sequences, the ability to simultaneously view different objects, the grouping of objects in space, the rate of change in directions, the relative distance between one display and another, all become powerful aspects of the presentation of knowledge that are far more important in the museum than they are in any other learning environment. This study will apply new techniques for spatial analysis to provide rigorous, quantitative descriptions of spatial layout. These descriptors will then be used to understand how layout affects visitor movement patterns in exhibitions.
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TEAM MEMBERS: Jean Wineman John Peponis
resource project Public Programs
The Informal Science Education Program of the National Science foundation will provide $320,000 in partial support of "Research in Learning in Museums Project." This will be the NSF contribution to a four federal agency effort to collaboratively support a major research project on learning in museums. As the result of an RFP developed by representatives of the National Endowment for the Arts (NEA), the National Endowment for the Humanities (NEH), and Institute of Museum and Library Services (IMLS), and the National Science Foundation (NSF), an award was made to the Learning Research and Development Center at the University of Pittsburgh. It was agreed by the four agencies that the IMLS would be the coordinating agency of this award since they represent all museum regardless of subject, content, or type of audience.
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TEAM MEMBERS: Rebecca Danvers