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resource project Citizen Science Programs
This project seeks to apply explainable artificial intelligence to the challenge of personalizing training for adult citizen scientists. The approach will be developed in the context of the Native Bee Watch (NBW) biodiversity monitoring project that began in 2016 at Colorado State University.
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TEAM MEMBERS: Sarath Sreedharan Nikhil Krishnaswamy Jill Zarestky Nathaniel Blanchard
resource project Media and Technology
This project aims to (1) advance understanding of sociotechnical ecosystems involving AI to support diasporic urban farming; (2) collaboratively develop AI-based technologies that better integrates and sustains technological gains with diasporic knowledge, and (3) systematically assess the impact of AI-based farming technologies on diasporic communities and industrial partners.
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TEAM MEMBERS: Sucheta Ghoshal Daniela Rosner
resource project Informal/Formal Connections
Structural inequities contribute to the disproportionate incarceration of Black and African American women, as well as women from the working class. This project will work toward redressing these inequities through developing and researching an ecosystem designed to support formerly incarcerated women's transition into careers that require technology-based skills or computational thinking.
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TEAM MEMBERS: Hyunjin Seo Fengjun Li
resource project Public Programs
The Montshire Museum of Science in partnership with The Family Place will facilitate the program “Families Learning Together: Strengthening a Local System of Support for STEM Learning” for young parents and their children. Informed by a pilot partnership, the program will provide families with hands-on math and science instruction and informal learning opportunities. Programming for young parents ages 15 to 25 will develop their relevant academic knowledge and core life skills to prepare them for parenthood and the workplace. Participating families will receive free admission to accessible exhibits and programming.
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TEAM MEMBERS: Katherine Price
resource project Public Programs
Stark inequities evident in the low representation of Black women in Science, Technology, Engineering, Mathematics, and Medicine (STEMM) careers persist despite considerable investment in the diversification of the education-to-workplace STEMM pipeline. College participation rates of Black women measure 4-5% of all degrees in biological and physical sciences, 2-3% of degrees in computer science and math, and roughly 1% in engineering. Ultimately, Black women make up only 2.5% of the workforce in STEMM-related fields, indicating that they chronically experience stalled professional advancement. Because there are so few longitudinal studies in either formal or informal settings, educators and researchers lack critical insights into why BA/BS credentialed Black women drop out of STEMM careers at high rates upon entering the workforce. This Research in Service to Practice project will conduct a longitudinal examination of key professional outcomes and life trajectories among adult Black women who enrolled Women in Natural Sciences (WINS), a 40-year-old out-of-school time (OST) high school STEM enrichment program. Prior research on WINS documents that alumnae outperform national averages on all metrics related to STEMM advancement up through college graduation. This study will test the hypothesis that such success continues for these cohorts as they pursue life goals and navigate the workforce. Findings from this study will promote the progress of science, pivotal to NSF’s mission as the project builds knowledge about supportive and frustrating factors for Black women in STEMM careers. Strategic impact lies in the novel participant-centered research methods that amplify Black women’s voices and increase both accuracy and equity in informal STEM learning research.

This research probes the experiences of Black women at a critical phase of their workforce participation when BS/BA credentialed WINS alumnae establish their careers (ages 26-46). The team will conduct a longitudinal comparative case study of outcomes and life trajectories among 20 years of WINS cohorts (1995-2015). Research questions include (1) What do the life-journey narratives of WINS alumnae in adulthood reveal about influential factors in the socio-cultural ecological systems of Black women in STEMM? (2) What are the long-term outcomes among WINS women regarding education, STEMM and other careers, socio-economic status, and STEMM self-efficacy and interest? How do these vary? (3) What salient program elements in WINS are highlighted in alumnae narratives as relevant to Black women’s experiences in adulthood? How do these associations vary? (4) How do selected outcomes (stated in RQ2) and life story narratives among non-enrolled applicants compare to program alumnae? and (5) How do salient components in the WINS program associate with socio-cultural factors in regard to Black women’s careers and other life goals? Participants include 100 Black WINS alumnae as an intervention group and a matched comparison group of 100 Black women who successfully applied to the WINS program but did not or could not enroll. Measurable life outcomes and life trajectory narratives with maps of experiences from both groups will be studied via a convergent mixed methods design inclusive of quantitative and qualitative analyses. Comparisons of outcomes and trajectories will be made between the study groups. Further, associations between alumnae’s long-term outcomes and how they correlate their WINS experiences with other socio-cultural factors in their lives will be identified. It is anticipated that findings will challenge extant knowledge and pinpoint the most effective characteristics of and appropriate measures for studying lasting impacts of OST STEMM programs for Black women and girls. The project is positioned to contribute substantially to national efforts to increase participation of Black women in STEMM.
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TEAM MEMBERS: Ayana Allen-Handy Jacqueline Genovesi Loni Tabb
resource project Public Programs
For some rural communities, the outdoor recreation ecosystem is an integral part of the STEM learning ecosystem that connects rural youth with STEM and STEM career pathways. Landowners and forest managers construct and fly drones to inventory, map, and monitor resources. Hatcheries monitor fish levels and sustain populations for recreational fisheries. Backcountry skiers depend on snow science and avalanche forecasts to assess conditions. Outdoor recreation that youth in rural communities are currently engaging in can be sources of opportunities and experiences for cultivating their STEM identities and career aspirations. Existing studies have shown the promise of specific, one-time interventions and discrete activities, none have situated activities in a broader ecosystem framework comprising a nascent and growing economic sector that is currently shaping rural communities.

This Pilot and Feasibility project brings together CAST, a non-profit education research organization, the University of New Hampshire (UNH), and outdoor-recreation and informal STEM community-based youth-serving organizations in New Hampshire (NH). In particular, this study will investigate the contributions of youth's participation in (or aversion of) outdoor recreation on developing high school aged students' STEM identities and considerations of careers in STEM through outdoor recreation. Researchers seek to address three questions: How can outdoor recreation be used as an informal STEM learning context to broaden participation for underrepresented rural youth who face known barriers to the traditional learning experiences necessary for developing positive STEM identities? How can outdoor recreation be used to increase the STEM career pathways for underrepresented rural youth? How do people in different positions in the STEM ecosystem view STEM as part of the future OR economy? In this qualitative dominant research study, investigators will employ experience sampling to involve 30 youth and 10 adults in rural communities in collecting their moments of engaging in outdoor recreation, and photovoice to encourage them to examine and reflect on these moments. Another group of 20 youth and 30 adults from the community will be interviewed to consider how members of the community perceives viability of outdoor recreation as a part of future STEM career pathways.
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TEAM MEMBERS: Amanda Bastoni Sam Catherine Johnston Andrew Coppens Jayson Seaman
resource project Media and Technology
Few people realize that the largest part of our planet’s biosphere remains virtually unexplored and unknown. This enormous habitat, accounting for an area of 116 million square miles or the equivalent size of roughly 30 times the area of the United States, is the abyssal zone of the deep ocean. The abyssal sea floor, at about 6000 ft., contains more than four times as much habitat for animal life as all of the dry mountains, forests, deserts, plains and jungles combined. Microscopic larvae in the deep ocean, are essential for the renewal and replenishment of life and they repopulate areas damaged by human activities such as mining and trawling, and they make marine protected areas both feasible and important. The National Science Foundation has funded intensive studies of oceanography related to larval recruitment for decades. However, findings from this large NSF investment of personnel, technology and funding have never been widely presented to the public. This project proposes to remedy this by developing a 40 minute giant screen film to be shown in science centers across the country, supported by virtual reality and augmented reality learning tools. The film will cover select deep ocean science expeditions using the deep-sea vehicles Alvin and ROV Jason. Content will include elements of the research process, activities related to the design and operation of deep-sea vehicles as well as interviews with scientists and technologists. The companion activities, Deep-Ocean Pilot (a VR-360° viewing station) and Plankton Quest (an AR biology treasure hunt) will extend the audience experience of the deep ocean out of the giant screen theater and into the surrounding museum environment. The website and social media will extend awareness and resources into homes. The project will be appropriate for a broad general audience, with particular appeal for the target audience of women and girls (ages 7-20). The larval biologist team is led by the PI at the University of Oregon, in collaboration with scientists from North Carolina State University, Western Washington University and the University of Rhode Island. Several young women scientists will be featured in the film providing role models. The production company, Stephen Low Productions, Inc. will use the latest technology on the Alvin and other cinematic tools to capture the visual images in the abyss. Collaborating museums will participate in the development and implementation of the Virtual and Augmented Reality learning tools as well as showing the film in their theaters.

Broader impact project goals include 1) Advancing public awareness of the abyssal ocean, the role of microscopic larvae, and what scientists are learning from expeditions that use deep submergence technologies; 2) Introducing public audiences and young women specifically to the wide range of STEM-related occupations encompassed in the field of ocean exploration and research; and 3) Advancing STEM learning research and practice in the area of immersive media in conveying STEM concepts and enhancing audience identification with STEM. Oregon State University’s STEM Research Center will build new knowledge by conducting formative and summative evaluation of the film and its associated support products (e.g., Virtual and augmented reality activities, website resources), addressing the following evaluation questions: 1)What do audiences take away from their experience in terms of fascination/interest, awareness and understanding related to ocean science exploration? 2) To what degree does the film alone or in combination with supplemental experiences trigger career awareness in girls and young women, and youth of racial/ethnic backgrounds? 3) To what degree do immersive experiences (a sense of “being there”) contribute to learning from the film? 4) How enduring are outcomes with audiences past the onsite immediate experience? Formative evaluation will be designed as ongoing improvement informed by empirical evidence in which evaluators work with team members to answer decision-relevant questions in a timely and project-focused way. The summative evaluation will be structured as an effectiveness study using mixed methods and ascertaining whether key programmatic outcomes have been reached and the degree to which particular program elements will have contributed to the results.
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TEAM MEMBERS: Craig Young Alexander Low Stephen Low George von Dassow Trish Mace
resource project Media and Technology
Data is increasingly important in all aspects of people’s lives, from the day-to-day, to careers and to civic engagement. Preparing youth to use data to answer questions and solve problems empowers them to participate in society as informed citizens and opens doors to 21st century career opportunities. Ensuring equitable representation in data literacy and data science careers is critical. For many girls underrepresented in STEM, developing a "data science identity" requires personally meaningful experiences working with data. This project aims to promote middle school-aged girls’ interest and aspirations in data science through an identity-aligned, social game-based learning approach. The goals are to create a more diverse and inclusive generation of data scientists who see data as a resource and who are equipped with the skills and dispositions necessary to work with data in order to solve practical problems. The research team will run 10 social clubs and 10 data science clubs mentored by women in data science recruited through the University of Miami’s Institute for Data Science and Computing. Participants will be 250 middle school-aged girls recruited in Miami, FL, and Yolo County, CA, through local and national girls’ organizations. Youth will participate in a data science club and will learn key data science concepts and skills, including data structures, storage, exploration, analysis, and visualization. These concepts will be learned from working with their own data collected in personally meaningful ways in addition to working with data collected by others in the same social game eco-system. The project will also develop facilitator materials to allow adult volunteers to create game-based informal data science learning experiences for youth in their areas. The project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments and is co-funded by the Innovative Technology Experiences for Students and Teachers (ITEST), which seeks to engage underrepresented students in technology-rich learning environments, including skills in data literacy, and increase students’ knowledge and interest in information and communication technology (ICT) careers.

Researchers will focus on two primary research questions: 1) Across gameplay and club experiences, in what ways do participants engage with data to pursue personal or social goals? 2) How do gameplay and club experiences shape girls’ perceptions of data, data science, and their fit with data and data science? The project will use design-based research methods to iteratively design the game and social club experiences. To ensure that uses of data feel personally and socially meaningful to young girls, the virtual world’s goals, narratives, and activities will be co-designed with girls from groups underrepresented in data science. The project will research engagement with game data in two informal, game-based learning scenarios: organic, self-directed, social play club, and structured, adult-facilitated data science clubs. The research will use a combination of quantitative and qualitative methods including surveys, focus groups, interviews, and gameplay and club observations. Project evaluation will determine how gameplay and club experiences impact participants' attitudes toward and interest in data-rich futures. The project holds the potential for broadening participation and promoting interest in data science by blending game-based learning with the rich social and adult mentoring through club participation. The results will be disseminated through conference presentations, scholarly publications, and social media. The game and facilitator materials will be designed for dissemination and made freely available to the public.
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TEAM MEMBERS: Lisa Hardy Gary Goldberger Jennifer Kahn
resource project Public Programs
Milwaukee has established itself as a leader in water management and technology, hosting a widely recognized cluster of industrial, governmental, nonprofit, and academic activity focused on freshwater. At the same time, Milwaukee faces a wide range of challenges with freshwater, some unique to the region and others common to cities throughout the country. These challenges include vulnerability to flooding and combined sewer overflows after heavy rainfall, biological and pharmaceutical contamination in surface water, lead in drinking water infrastructure, and inequity in access to beaches and other recreational water amenities. Like other cities, Milwaukee grapples with the challenges global climate change imposes on urban water systems, including changing patterns of precipitation and drought.

These problems are further complicated by Milwaukee's acute racial and economic residential segregation. With a population of approximately 595,000, embedded within a metropolitan area of over 1.5 million, Milwaukee remains one of the country's most segregated cities. There is increasing urgency to engage the public--and especially those who are most vulnerable to environmental impacts--more deeply in the stewardship of urban water and in the task of creating sustainable urban futures. The primary goal of this four-year project is to foster community-engaged learning and environmental stewardship by developing a framework that integrates art with Science, Technology, Engineering, and Mathematics (STEM) experiences along with geography, water management, and social science. Synergies between STEM learning and the arts suggest that collaborations among artists, scientists, and communities can open ways to bring informal learning about the science of sustainability to communities.

WaterMarks provides an artist generated conceptual framework developed by Mary Miss / City as Living Laboratory (CALL) to help people better understand their relationship to the water systems and infrastructure that support their lives. Project activities include artist/scientist/community member-led Walks, which are designed to engage intergenerational participants both from the neighborhoods and from across the city, in considering the conditions, characteristics, histories, and ecosystems of neighborhoods. Walks are expanded upon in Workshops with residents, local scientists/experts, and other stakeholders, and include exploring current water-related environmental challenges and proposing solutions. The Workshops draw on diverse perspectives, including lived experience, scientific knowledge, and policy expertise. Art projects created by local artists amplify community engagement with the topics, including programming for teens and young adults. Free Wi-Fi will be integrated into various Marker sites around the city providing access to online, self-guided learning opportunities exploring the water systems and issues facing surrounding neighborhoods. Current programming focuses primarily on Milwaukee's predominantly African American near North Side and the predominantly Latinx/Hispanic near South Side. Many neighborhoods in these sections are vulnerable to such problems as frequent flooding, lead contamination in drinking water, inequities in safety and maintenance of green space, and less access to Lake Michigan, the city's primary natural resource and recreational amenity.

The WaterMarks project advances informal STEM learning in at least two ways. First, while the WaterMarks project is designed to fit Milwaukee, the project includes the development of an Adaptable Model Guide. The Guide is designed so that other cities can modify and employ its inclusive structure, programming, and process of collaboration among artists, scientists, partner organizations, and residents to promote citywide civic engagement in urban sustainability through the combination of informal STEM learning and public art. The Guide will be developed by a Community-University Working Group (CULab) hosted by UW-Milwaukee's Center for Community-Based Learning, Leadership, and Research and made up of diverse community and campus-wide stakeholders. In addition to overseeing the Guide’s creation, CULab will conceptualize onboarding and mentorship strategies for new participants as well as a framework for the program’s expansion and sustainability.

Second, through evaluation and research, the project will build a theoretical model for the relationships among science learning, engagement with the arts, and the distinctive contexts of different neighborhoods within an urban social-ecological system. The evaluation team, COSI’s Center for Research and Evaluation, and led by Co-PI Donnelly Hayde, aims to conduct formative, summative, and process evaluation of the Watermarks project, with the additional goal of producing evaluative research findings that can contribute to the broader field of informal learning. Evaluation foci include: How does the implementation of WaterMarks support positive outcomes for the project’s communities and the development of an adaptable model for city-scale informal science learning about urban environments? 2. To what extent do the type and degree of outcome-related change experienced by participating community residents vary across and/or between project sites? What factors, if any, appear to be linked to these changes? 3. To what extent and in what ways do the activities of the WaterMarks projects appear to have in situ effects related to the experience of place at project sites?

The project’s research team led by PI Ryan Holifield and Co-PI Woonsup Choi, will investigate how visual artistic activities introduced by the programming team as part of the Walks (and potentially other engagement activities) interact with personal, sociocultural, and physical contexts to produce distinctive experiences and outcomes of informal science learning about urban water systems. The aim of the research will be to synthesize the results from the different WaterMarks sites into an analysis generalizable beyond specific neighborhoods and applicable to other cities. The project's research questions include: 1. How does participation in Walks focused on visual artistic activities affect outcomes and experiences of informal STEM learning about urban water systems? 2. How do outcomes and experiences of informal STEM learning vary across different urban water topics, participants from different demographic groups, and contrasting sociocultural and biophysical contexts?

This Innovations in Development project is led by the University of Wisconsin-Milwaukee (UWM), in collaboration with City as Living Laboratory (CALL) and the COSI Center for Research and Evaluation.
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resource project Public Programs
The call for more science, technology, engineering, and mathematics (STEM) education taking place in informal settings has the potential to shape future generations, drive new innovations and expand opportunities. Yet, its power remains to be fully realized in many communities of color. However, research has shown that using creative embodied activities to explore science phenomena is a promising approach to supporting understanding and engagement, particularly for youth who have experienced marginalization. Prior pilot work by the principal investigator found that authentic inquiries into science through embodied learning approaches can provide rich opportunities for sense-making through kinesthetic experience, embodied imagining, and the representation of physics concepts for Black and Latinx teens when learning approaches focused on dance and dance-making. This Research in Service to Practice project builds on prior work to better understand the unique opportunities for learning, engagement, and identity development for these youth when physics is explored in the context of the Embodied Physics Learning Lab Model. The model is conceptualized as a set of components that (1) allow youth to experience and utilize their intersectional identities; (2) impact engagement with physics ideas, concepts and phenomena; and (3) lead to the development of physics knowledge and other skills. The project aims to contribute to more expansive definitions of physics and physics learning in informal spaces. While the study focuses primarily on Black and Latinx youth, the methods and discoveries have the potential to impact the teaching of physics for a much broader audience including middle- and high-school children, adults who may have been turned off to physics at an earlier age, and undergraduate physical science majors who are struggling with difficult concepts. This project is funded by the Advancing Informal STEM Learning (AISL) program which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments.

The research is grounded in sociocultural perspectives on learning and identity, embodied interaction and enactive cognition, and responsive design. The design is also informed by the notion of “ArtScience” which highlights commonalities between the thinking and making practices used by artists and by scientists and builds on the theoretical philosophy that all things can be understood through art or through science but integrating the two lenses allows for more complete understandings. Research will investigate the relationship between embodied learning approaches, design principles, and structures of the Embodied Physics Learning Lab model using the lenses of physics, dance, and integrated ArtScience to better understand the model. The project employs design-based research to address two overarching research questions: (1) What unique opportunities for learning, engagement, and identity development for Black and Latinx youth occur when physics is explored in the context of the Embodied Physics Learning Lab Model? and (2) How do variations in site demographics and site implementation influence the impact and scalability of the Learning Lab model? Further, the inquiry will consider (a) how youth experience and utilize their intersectional various identities in the context of the activities, structures, and essential elements of the embodied physics learning lab; (b) how youth's level of physics engagement changes depending on which embodied learning approaches and essential element structures are used; (c) the physics knowledge and other skills youth attain through the set of activities; and (d) how, if at all, the embodied learning approaches engage youth in thinking about their own agency as STEM doers. An interdisciplinary team of researchers, choreographers, and youth along with community organizations will co-design and implement project activities across four sites. Approximately 200 high school youth will be engaged; 24 will have the role of Teen Thought Partner. Through three iterative design cycles of implementation, the project will refine the model to investigate which elements most affect successful implementation and to identify the conditions necessary for scale-up. Data will be collected in the form of video, field notes, pre- and post- interviews, pre- and post- surveys, and artifacts created by the youth. Analyses will include a combination of interaction analysis, descriptive data analysis, and movement analysis. In addition to the research findings and explication of the affordances and constraints of the model, the project will also create a curricular resource, including narrative text and video demonstrations of physics concepts led by the teen thought partners, video case training modules, and assessment tools.
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TEAM MEMBERS: Folashade Cromwell Solomon Dionne Champion
resource project Public Programs
Creating science education that can contribute to cultivating just, culturally thriving, and sustainable worlds is an important issue of our time. Indigenous peoples have persistently been under-represented in science reproducing inequalities in a myriad of ways from educational attainment, participation in and contributing to innovations in foundational knowledge, to effective policy making that upholds and respects Indigenous sovereignty. The development of models of science education that attend to intersections of knowledge and development, socio-scientific decision-making and civic leadership, and the complexities and contradictions of these realities, is imperative. This five-year Innovations in Development project broadens participation and strengthens infrastructure and capacity for Indigenous learners to meet, adapt to, and lead change in relation to the socio-ecological challenges of the 21st century. The project engages multi-sited community-based design studies to develop and research the impacts of Indigenous informal field-based science education with three Indigenous leadership communities from the Pacific Northwest and the Great Lakes. This project will have broader impacts through model development, building infrastructure to transform the capacity of informal field-based science education, and will produce cutting edge foundational knowledge about pressing 21st century issues with a particular focus on Indigenous communities. The project increases Indigenous participation in research through 1) engagement of Indigenous community members as research assistants, 2) training of Indigenous graduate fellows, and post-doctoral fellows, and 3) supporting the careers of more junior Indigenous scholars.

This research seeks to identify key design features of an Indigenous field (land/water) based model of science education and to understand how learners’ and educators’ reasoning, deliberation, decision-making, and leadership about complex socio-ecological systems and community change evolve in such learning environments. The project also examines key aspects of co-design and partnership with Tribal communities and how these methods of co-production of new science enable new capacities for systems transformation. This multi-layered project is organized through 3 panels of studies including: Panel 1) community-based design experiments to develop and refine a model of Indigenous informal science education; Panel 2) co-design and implementation of professional learning programs for Indigenous informal science education; and Panel 3) foundational studies in cognition and learning with respect to socio-ecological systems thinking and the impact on learning and instructional practices. Of particular importance in this research is the rigorous development and articulation of effective pedagogical practices and orientations. More broadly, findings will have clear implications for theories of cognitive development, deliberation and environmental decision making and especially those pertaining to how knowledge is shaped by culture and experience.

This project is funded by the Advancing Informal STEM Learning (AISL) program.
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TEAM MEMBERS: Filiberto Barajas-Lopez Anna Lees Megan Bang Anna Lees Filiberto Barajas-Lopez
resource project Media and Technology
This Innovations in Development project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to (a) advance new approaches to and evidence-based understanding of the design and development of STEM learning in informal environments; (b) provide multiple pathways for broadening access to and engagement in STEM learning experiences; (c) advance innovative research on and assessment of STEM learning in informal environments; and (d) engage the public of all ages in learning STEM in informal environments.

Increasing greater diversity, equity, and inclusion in science not only presents a social justice goal, but is also vital to the financial and social success of the nation. The stereotype of the older white male scientist has obscured the contributions of women and people of color. This project seeks to remedy these perceptions which are barriers to entry into STEM fields. The project will create a large-scale hub for STEM themed video content on YouTube and other social media platforms, featuring 100+ original STEM videos produced by PBS partners. This hub and accompanying research seeks to identify the characteristics of online STEM content that attract (or fail to attract) underrepresented groups, specifically Black and Hispanic communities as well as women of all races. The objectives of this project are to 1) provide a unified online science-themed hub, PBS Terra, on YouTube and other platforms for hosting, sharing, and distributing digital STEM series from diverse producers from across the PBS system; 2) conduct surveys and focus groups to examine and understand the needs and expectations of women, Black and Hispanic communities and their consumption of STEM video content online and 3) test hypotheses about the communicative strategies of STEM videos that feature Black and Hispanic female scientists. Project collaborators include PBS, researchers at the University of Utah and the University of Georgia, and consultants and advisors with expertise in broadening participation and inclusion in STEM.

Little is known about how or why adult Americans seek science content on YouTube, especially the motivations of adults from underrepresented minorities and females. The key research questions in this project are: 1) Why do Black and Hispanic audiences and women of all races seek science video content online? 2) How does showing Black and Hispanic female scientists in science video content on YouTube impact viewers’ identification with and sense of belonging in STEM? 3) How does the use of humor by Black and Hispanic scientists in YouTube science content affect viewers’ perceptions of the communicator and their engagement with STEM content? 4) How does the appearance and manner of dress of Black and Hispanic scientists in YouTube science content affect viewers’ perceptions in the aforementioned areas? A nationally representative baseline survey will be conducted. A probability sample of 2000 respondents will be obtained including oversampling of Black and Hispanic audiences. To complement findings from the survey, focus groups will be conducted in eight different regions of the country to learn why these targeted audiences do or do not seek science content on YouTube and what motivates them to share the content with their social media network. In addition, an experiment embedded in an online survey will test the hypothesis that greater on-screen representation of women and scientists of color will broaden existing perceptions about scientists. The experiment will consist of a 3 (scientist’s race: Black/Hispanic/White) × 2 (science issue: controversial/non-controversial) × 2 (style: casual/professional) between-subjects design. Survey participants will be randomly assigned to the experimental conditions. These factors (science issue and host appearance) can be altered by content producers to better reach and engage the targeted audiences. The project not only investigates theoretical questions at the intersection of STEM stereotypes and race, but findings related to these experimental conditions will offer practical insight into strategies that can be used by science communication practitioners.
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TEAM MEMBERS: Adam Dylewski Sara Yeo Michael Cacciatore