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resource project Media and Technology
Kikim Media requests $743,316 to produce four half-hour television documentaries and associated outreach programs based on Michael Pollan's best-selling book, The Botany of Desire. The project explores the reciprocal nature of people's relationship with plants. The programs focus on the connections between apples and the human desire for sweetness; tulips and the desire for beauty; marijuana and the desire for intoxication; and corn and our desire for control over nature. The project will increase public understanding of diverse subjects including genetics, evolution, cognition and biochemistry as well as biodiversity, genetic diversity and the consequences of their loss. The project will have a broad impact through a national primetime PBS broadcast, an outreach program targeting adult audiences, and an educational module delivering appropriate content (excluding intoxication) to middle and high school audiences. Knight-Williams Research Communications will conduct the evaluation for The Botany of Desire television broadcast and outreach efforts.
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TEAM MEMBERS: Michael Schwarz
resource project Public Programs
Water Logging is a volunteer water quality monitoring program, that monitors water quality in the Huntington-Northport Bay Complex in Long Island, NY. The goals and objectives of the Water Logging Program are to: 1. Educate and involve the public in water quality assessment and protection. 2. Develop a sense of stewardship among the community in the Huntington-Northport Bay watershed. 3. Screen for water quality impairments and determine long-term water quality trends. 4. Document effects of water quality improvement programs. 5. Provide useful water quality data to interested parties and the public.
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TEAM MEMBERS: Cornell Cooperative Extension of Suffolk County