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resource evaluation Exhibitions
The Los Angeles Zoo and Botanical Gardens contracted Randi Korn & Associates, Inc. (RK&A) to conduct a summative evaluation of the California Condor Rescue Zone (CCRZ), an immersive, facilitated play space designed for elementary school-age children. The summative evaluation explored how well CCRZ achieved its goals for children and adults. How did we approach this study? RK&A conducted naturalistic observations and exit interviews over a six-day period in February and March, 2011. Naturalistic observations documented the behavior of visitors and Zoo staff/volunteers in California Condor
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TEAM MEMBERS: Randi Korn & Associates, Inc. Los Angeles Zoo and Botanical Gardens
resource evaluation Exhibitions
This report presents findings of a summative evaluation by Randi Korn & Associates, Inc. (RK&A) of the Extreme Zone section in the Ecosystems exhibition, a project funded by the National Science Foundation at the California Science Center in Los Angeles. RK&A conducted in-depth interviews with adult, drop-in visitors to examine the degree to which the Extreme Zone meets its educational objectives: one sample was interviewed prior to entering the Ecosystems exhibition and a separate sample was interviewed after experiencing the exhibition. RK&A scored interviewees' responses using a rubric to
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TEAM MEMBERS: Randi Korn & Associates, Inc. California Science Center
resource evaluation Media and Technology
The NSF-funded 400 Years of the Telescope project was a unique partnership among a public television station, a production studio, two planetariums and a leading astronomical society in the United States. Its five main components included a one-hour PBS documentary, a 22-minute planetarium program, a website with astronomical infromation, "star parties"(nighttime astronomical viewing events) and promotional events hosted by PBS affiliate stations. The summative evaluation focused on three main evaluation questions: 1) What are the individual and cumulative impacts of the menu of deliverables
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TEAM MEMBERS: Steven Yalowitz Southern Oregon Public Television Susan Foutz Elizabeth Danter
resource evaluation Media and Technology
Listeners to The Really Big Questions (TRBQ) were asked to complete an online survey about their thoughts and experience with the program. Those interviewed cited that they valued the depth and thoughtfulness of the TRBQ programs and said they would like to see more programming produced. When asked, listeners reported that they would be willing to access programming via the Internet if it were not available by radio broadcast. They also reported that while they would like to see new programming as frequently as every week, they felt that quality and depth were more important than the number of
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TEAM MEMBERS: Molly Reisman Sound Vision Productions Shirin Panahandeh Saul Rockman
resource evaluation Media and Technology
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This formative evaluation report summarizes the extent to which the Aquarium has made progress toward these goals in the first year of the project and provides an information base for identifying opportunities to strengthen
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TEAM MEMBERS: Christopher Horne Tennessee Aquarium
resource project Media and Technology
The investigators will collect data on a broad range of informal science education activities of an existing sample of approximately 3,500 adults across the U.S. It will relate these activities to prior forms of science involvement and to various indicators of lifelong STEM learning. The proposed work is an extension of the Longitudinal Study of American Youth (LSAY), a study funded by NSF since 1986 and still ongoing. Prior work has tracked two national cohorts of students who were originally representative of public middle and high schools, focusing on their science and mathematics course enrollment, content, achievement, and career choices, and informed by data from their parents and teachers. The project team has maintained very high levels of continued participation by the approximately 5,000 students, now aged 34-38, many of whom have families of their own. The project will extend the planned surveys for 2009 and 2010 to examine how these adults use informal science education resources such as museums, libraries, books, magazines, newspapers, television, and the Internet. The project will provide baseline data on informal science education resource use in the Internet era for a large and diverse sample. It will allow investigation of the relationships of current informal science learning behaviors, both individual and intergenerational, to prior learning variables such as school science achievement, parental involvement, college experience, career choice, and prior use of informal learning resources while respondents were school-aged.
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TEAM MEMBERS: Jon Miller John Dennis Linda Kimmel
resource project Media and Technology
The investigators will collect data on a broad range of informal science education activities of an existing sample of approximately 3,500 adults across the U.S. It will relate these activities to prior forms of science involvement and to various indicators of lifelong STEM learning. The proposed work is an extension of the Longitudinal Study of American Youth (LSAY), a study funded by NSF since 1986 and still ongoing. Prior work has tracked two national cohorts of students who were originally representative of public middle and high schools, focusing on their science and mathematics course enrollment, content, achievement, and career choices, and informed by data from their parents and teachers. The project team has maintained very high levels of continued participation by the approximately 5,000 students, now aged 34-38, many of whom have families of their own. The project will extend the planned surveys for 2009 and 2010 to examine how these adults use informal science education resources such as museums, libraries, books, magazines, newspapers, television, and the Internet. The project will provide baseline data on informal science education resource use in the Internet era for a large and diverse sample. It will allow investigation of the relationships of current informal science learning behaviors, both individual and intergenerational, to prior learning variables such as school science achievement, parental involvement, college experience, career choice, and prior use of informal learning resources while respondents were school-aged.
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TEAM MEMBERS: Jon Miller
resource project Media and Technology
The goal of this project is to extend the impact of the nationally broadcast weekly radio program, Science Friday to a new, young audience through the various new cyber-space platforms and interactive tools such as Facebook, Twitter, and Second Life as well as new emerging social networking tools. The STEM content over the course of the two year project will include a wide variety of topics in all disciplines. The relationship between art and science will also be a focus. The NPR radio broadcasts currently reach 1.3 million listeners every week, and that audience is expected to increase. In addition to that audience, this project will target a new audience of adults under the age of 35 using various cyber platforms and new social networking tools such as Second Life, Facebook, YouTube and Twitter. Audiences will also be reached through remote broadcasts from science centers and art centers around the country. Over 30 science centers will use this project's web content on their own web sites, reaching their audiences as well. The web content will be translated into Spanish and widely disseminated to Hispanic audiences. Each Friday afternoon, Ira Flatow, the PI will produce and host the nationally broadcast Science Friday radio program interviewing scientists and engineers in a lively engaging format. In addition, the Science Friday digital media team will be producing and inviting others to create and post digital content and commentary on the Science Friday web site for further dissemination through Second Life, Facebook, as well as other emerging networking platforms. The evaluation will use a quasi-experimental design to study the appeal of both the radio broadcasts and the cyber-platforms with both older and younger audiences. Proposed audience impacts include increased STEM knowledge, interest, and behaviors. Partner organizations include the Self Reliance Foundation, the New York Hall of Science, LA Theatreworks, and Tribeca Film Festival.
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TEAM MEMBERS: Ira Flatow
resource project Public Programs
Each fall and winter, hundreds of volunteers will scour the SF Bay to count migratory shorebirds. This study will help elucidate the importance of SF Bay wetlands as wintering grounds for shorebirds and other waterbirds. Conducting the survey helps us understand which parts of the bay shorebirds are using and if restoration projects are successful.
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TEAM MEMBERS: PRBO Conservation Science Audubon California USGS - San Francisco Bay San Francisco Bay Bird Observatory Matt Reiter
resource project Media and Technology
Glaciers: A Chronology of Climate Change is a CRPA project that seeks to explain the historical cycling of glaciers in the context of climate change. By using chemical isotopes (Beryllium 10), the age of rocks that have been covered with glacier ice and exposed to sunlight later can be determined fairly accurately. Through this method, the glaciation cycles have been determined for the last 70,000 years. In collaboration between the Lamont-Doherty Earth Observatory at Columbia University and the American Museum of Natural History (AMNH), this project is designed to impact adult audiences, youth in grades 6th-12th, and teachers writ large. The research results shall be expressed via an eight-minute high definition film for large screen viewing in the \"Science Bulletins\" section of the AMNH and the affiliated museums. A rigorous front-end evaluation will be used to inform the presentation and assess audience impact. Subsequent formative evaluations are designed to measure the learning impact of the film and the retention of longer term concepts. It is anticipated that more than 700,000 individuals will have access to current, scientifically accurate data and related information on glaciation cycles and climate change through the educational film and website. Materials will be easily accessible to teachers and the film will be closed captioned in both English and Spanish.
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TEAM MEMBERS: Joerg Schaefer George Denton Michael Kaplan
resource project Media and Technology
The PBS NewsHour STEM Learning project is a broadcast and online science journalism and informal science education initiative to report breaking science news and cutting-edge STEM (Science, Technology, Engineering and Mathematics) research and researchers to a national audience. The multi-platform project goals are to: (1) increase and improve the knowledge of the audience with respect to science and technology; (2) stimulate the active engagement of the audience with science and technology through interactive tools; and (3)position the PBS NewsHour as a regular destination for in-depth and innovative science reporting; (4) deploy new and creative digital tools to extend the impact of NewsHour science reporting, especially for youth. The PBS NewsHour is produced by MacNeil/Lehrer Productions and distributed by PBS to PBS television and radio stations across the country, five nights per week. This project is informed by an expert advisory board and other consultants. Project evaluation will be conducted by City Square Associates. The formative evaluation in year one will employ focus groups of adults from the general audience and teens as well as a quantitative survey online to determine a benchmark of current science knowledge, attitudes and behaviors. The evaluation in year two will test digital components of the project in a usability lab setting to gather information to help improve the quality and effectiveness of these deliverables. The summative evaluation will administer a tracking study with the same population surveyed in the first year. Deliverables include: a minimum of 26 science documentary reports broadcast per year plus additional in-studio interviews and coverage of breaking science news; a revamped website, notably "Science and Tech To Go"; a weekly STEM interview or report online featuring Hari Sreenivasan or other reporters; additional weekly digital STEM reporting; and an expanded and redesigned outreach program for teens and educators including an innovative, cloud-based student editing and content-sharing initiative in collaboration with several science centers. Six new PBS NewsHour Student Reporting Labs, established in high-need urban schools, will shoot, edit, and post their videos on the web. The PBS NewsHour science reports will be broadcast and featured on the NewsHour iPhone app, as well as disseminated on the NewsHour's YouTube Channel, Disqus and UStream, Hulu.com, with new science material updated daily on the web. The NewsHour is seen by more than 7 million viewers each week, with additional audiences being reached by radio, the Online NewsHour website, podcasts, and other social media. New community-based programs expand the audience farther. The final summative report will outline the impact of the project and identify the strategies and tactic found to be most effective in making use of digital media to support project goals.
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TEAM MEMBERS: Patti Parson
resource project Public Programs
The University of Minnesota is partnering with several nature centers in the Midwest to transform citizen "technicians" into citizen "scientists." The Driven to Discover project will use existing citizen science programs with strong educational components to engage 12-14 year old youth and their adult mentors in authentic research. The goal of the project is to develop a training model for adults who work with youth in a variety of informal education settings to involve them in authentic scientific inquiry via citizen science rather than just data collection activities. In the proof-of-concept phase, teams consisting of 4-H youth, adult leaders, and several scientists are conducting participatory action research to understand what factors lead youth to full engagement in ecological research. In phase two, project personnel are training 4-H educators, naturalists, and teachers how to engage youth and their adult leaders in other 4-H programs and other informal education programs to conduct ecological research with scientists in advisory roles. Phase one involves approximately 10 adults and 70 youth, whereas phase two involves approximately 40 adults and 300 youth. A front-end study defined the project's target audiences and partners. Formative evaluation study will monitor interactions among members of the research teams and summative evaluation will measure impacts on participants' knowledge, skills development, attitudes, and behavior. Project deliverables include youth-generated ecological research findings, web-based program implementation materials, an annual conference, and a model for engaging youth groups in informal settings in authentic scientific inquiry. The model is expected to impact more than six million youth nationwide.
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TEAM MEMBERS: Karen Oberhauser Nathan Meyer Andrea Lorek Strauss Pamela Nippolt Katie Clark Robert Blair