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resource evaluation Media and Technology
The summative evaluation focused on four major outcomes: (1) to what extent did the film appeal to adult viewers? (2) to what extent did the film achieve its intended viewing goals? (3) what did viewers perceive that they learned from the film, if anything? (4) did viewing the film influence the audience beyond the museum visit? A quasi-experimental separate-sample pretest-posttest design was used to evaluate the film in its natural theater setting: 204 adults responded to the presurvey and 199 to the post survey. Thirty adult audience members were also interviewed by phone one week later
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TEAM MEMBERS: Arthur Johnson
resource evaluation Public Programs
The Art of Science Learning, Phase 2 was an NSF-funded research and development project to investigate the value of incorporating arts-based learning techniques in STEM-related group innovation processes. The project team created a new, arts-infused innovation curriculum in consultation with leading national practitioners in the arts, creativity, and innovation, then deployed that curriculum in “innovation incubators” in San Diego, Chicago, and Worcester (Mass.) in partnership with informal STEM institutions in those cities. At each incubator, diverse members of the public (from high school
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TEAM MEMBERS: Peter Linett Steve Shewfelt Nicole Baltazar Nnenna Okeke Dreolin Fleisher Eric LaPlant Madeline Smith Chloe Chittick Patton Sarah Lee Harvey Seifter
resource evaluation Exhibitions
During March 2017, Kathy Burke and Kari Nelson conducted a study of visitors to the special exhibition, The Power of Poison. The objective of this study was to discover how visitors moved through the exhibition and interacted with it, and how visitors perceived the intended message and related the exhibition to the overall goals of the NHMU. To achieve the objectives of this study, two evaluation methods were used: unobtrusive tracking and timing and cued questionnaires. The Power of Poison is among the most thoroughly used exhibitions to be hosted in the NHMU special exhibitions gallery
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TEAM MEMBERS: Kari Nelson Kathy Burke
resource evaluation Public Programs
The Extreme Plants Traveling Sideshow is a theatre piece performed at the Natural History Museum of Utah in relation to the special exhibition, The Power of Poison. While NHMU has a history of Museum Theatre performances, this was the first to be performed since its move to the Rio Tinto Center. The goal of this evaluation was to understand the visitor experience with museum theater and museum theatre’s value in communicating science content, as well as to inform future productions at NHMU. With this in mind, we sought answer the following questions: 1. Did guests feel the performance
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TEAM MEMBERS: Kari Nelson
resource evaluation Media and Technology
Beginning in September 2015, with funding from the National Science Foundation (NSF), Twin Cities Public Television (TPT) initiated the three-year project Latina SciGirls: Promoting Middle School-Age Hispanic Girls' Positive STEM Identity Development. The cornerstone of the project is a fourth season of the Emmy Award-winning television and transmedia project SciGirls, to premiere in 2017, in this case involving six half-hour SciGirls episodes filmed in Spanish showing groups of Hispanic girls and their Hispanic STEM mentors investigating science and engineering problems. The television
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resource evaluation Exhibitions
The San Diego Natural History Museum (theNAT) contracted RK&A to conduct a summative evaluation of the exhibition Extraordinary Ideas from Ordinary People: A History of Citizen Science and to explore how well the exhibition communicates an inclusive view of science. The goals for the evaluation were to explore visitors’ behaviors in the exhibition as well as understand what meanings visitors made from the exhibition, particularly with regard to how the exhibition’s messages about citizen science are resonating in the context of visitors’ science identity. RK&A conducted timing and tracking
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TEAM MEMBERS: Amanda Krantz Erin Wilcox Gemma Mangione Erica Kelly
resource evaluation Media and Technology
In its program, “Maximizing Lifelong Learning Opportunities: Innovative Strategies for Science Museums,” the American Museum of Natural History sought to develop, implement and assess a series of online and face-to-face adult learning courses, that shared the name “Our Earth’s Future” and focused on the topic of climate change. An external evaluation of this effort was conducted by Rockman et al, an independent evaluation firm that specializes in the evaluation of informal science learning programs. This research effort builds on prior knowledge gained from studies of adult learning programs
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TEAM MEMBERS: Jennifer Borland Ruth Cohen Debra Tillinger Maria Janelli
resource evaluation Media and Technology
From 2013-2016, Pacific Science Center, implemented the Exploring Earth Systems Sciences (EESS) project with the purpose of developing and delivering scripted demonstrations utilizing the Science On a Sphere (SOS) technology in order to promote understanding of and increase interest in Earth systems sciences. Specifically, the grant allowed the Science Interpretation team to research and write 20-minute presentations, targeted towards visitors aged 11 and older, about nine unique topics such as: climate change, weather, seasons, or the Polar Regions. Staff were then provided training in
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TEAM MEMBERS: Chris Cadenhead
resource evaluation Media and Technology
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc.1 conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 2 of 3) focuses on the outreach effort.
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Rachael Teel Dobrowolski Gabriel Simmons Michael Schwarz
resource evaluation Media and Technology
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc. conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 1 of 3) considers the film’s overall appeal, clarity, learning value, and motivational impact among viewers matching the film’s target audience, and focuses on the following six questions: 1) Did viewers find the film appealing, engaging
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Rachael Teel Dobrowolski Gabriel Simmons Michael Schwarz
resource evaluation Public Programs
Brooklyn Botanical Garden, Brooklyn NY Audience Research for a New Garden, 2016 The Brooklyn Botanic Garden (BBG) contracted Randi Korn & Associates, Inc. (RK&A), to conduct a study of visitors to the Discovery Garden. The goal of this study was to assess the successes and challenges of the exhibition and accompanying interactive elements to support the BBG in improving the Discovery Garden. How did we approach this study? RK&A used three methodologies to address the study objectives, based on specific outcomes developed by BBG for the Discovery Garden. Data were collected through
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TEAM MEMBERS: Stephanie Downey Amanda Krantz Katie Chandler
resource evaluation Media and Technology
This summative report evaluates the accessibility and efficacy of a project website as a tool for teaching ecosystem science. Edu ran a qualitative study with twelve participants in order to determine the overall usability and learnability of IntotheRift.org – an online textbook offering a virtual field trip to Lake Tanganyika in East Africa. The goal of the study – identify usability issues and also what currently works well. A learnability study focused on learners’ increase in awareness of ecosystem concepts and research scientists working in Lake Tanganyika. An efficacy study evaluated
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TEAM MEMBERS: Douglas Spencer Sasha Minsky Jediah Graham