With the support of a Wallace Excellence Award, the Isabella Stewart Gardner Museum (the Gardner) contracted with Randi Korn & Associates, Inc. (RK&A) to study its young adult visitors. The study is part of an initiative to engage young adults between 18 and 34 years old, and to create conditions for a compelling experience at the Gardner that will foster continuing relationships with the Museum. Data for this study were collected from in-depth interviews with 55 groups of young adult visitors (184 individuals) between 18 and 43 years of age. After the interview, each participant completed
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Randi Korn & Associates, Inc.Isabella Stewart Gardner Museum