This summative report evaluates the accessibility and efficacy of a project website as a tool for teaching ecosystem science. Edu ran a qualitative study with twelve participants in order to determine the overall usability and learnability of IntotheRift.org – an online textbook offering a virtual field trip to Lake Tanganyika in East Africa. The goal of the study – identify usability issues and also what currently works well. A learnability study focused on learners’ increase in awareness of ecosystem concepts and research scientists working in Lake Tanganyika. An efficacy study evaluated
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TEAM MEMBERS:
Douglas SpencerSasha MinskyJediah Graham
As a part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds research and innovative resources for use in a variety of settings. In this project, the primary goal of Geo-literacy Education in Micronesia is to demonstrate the potential for effective intergenerational, informal learning and development of geo-literacy through an Informal STEM Learning Team (ISLT) model for Pacific island communities. This will be accomplished by means of a suite of six informal learning modules that blend local/Indigenous approaches, Western STEM knowledge systems, and active learning. This project will be implemented across 12 select communities in the Republic of Palau, the Federated States of Micronesia - which consists of the four States of Chuuk, Kosrae, Pohnpei, and Yap - and the Republic of the Marshall Islands. Jointly, these entities are referred to as the Freely Associated States (FAS). Geo-literacy refers to combining both local knowledge and Western STEM into a synthesized understanding of the world as a set of interconnected, dynamic physical, biological, and social systems, and using this integrated knowledge to make informed decisions. Applications include natural resource management, conservation, and disaster risk reduction. The project will: (1) demonstrate that the recruitment and development of an ISLT model is an effective method of engaging communities in geo-literacy activities; (2) increase geo-literacy knowledge and advocacy skills of ISLT participants; (3) produce and disseminate geo-literacy educational materials and resources (e.g., place-based teaching guides, geospatial data systems, educational apps, 2-D and 3-D models, and digital maps); and (4) provide evidence that FAS residents use these geo-literacy educational materials and resources to positively influence decision-making.
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TEAM MEMBERS:
Corrin BarrosKoh Ming WeiDanko TabrosiEmerson Odango
The National Association of Hispanic Nurses (NAHN), in association with the Hispanic Communications Network (HCN), proposes to address the shortage of bilingual professionals in all health fields by recruiting and interviewing bilingual role models and arranging to broadcast those interviews nationwide. Leveraging HCN’s nationally broadcast health education radio shows, whose cumulative audiences are larger than
NPR’s “All Things Considered,” this project has the potential to reach one out of every three US Hispanics during its first five years. This media campaign is intended to inspire Hispanic parents to encourage their children to study science and aspire to careers in the biomedical professions. It is also intended to inspire and empower Spanish-speaking adults from all walks of life to consider careers in the health professions. All broadcasts will tie to NAHN’s interactive website so that students and adults interested in changing careers can find mentors and educational resources. NAHN will also use Youtube, Facebook, mobile phone applications, and other new and popular social media technologies to reach a broad cross-section of English speaking youth and young adults. In addition to the national media outputs, attendees at NAHN’s annual conferences will have the opportunity to receive training in public speaking and media relations so they can more effectively use local media in their own communities to address health disparities and promote careers in the biomedical and health professions. NAHN will develop a standardized, bilingual Toolkit for public presentations. The Toolkit will include a PowerPoint presentation embedded with video containing gender and other- stereotype-busting role model interviews with Hispanic nurses; links to an online database of volunteer mentors; and a bilingual terminology packet that will aid nurses in creating linguistic and cognitive bridges between audience and professional knowledge bases. We expect that the refined Toolkit will empower nurses and other health professionals to become more effective public health educators and career role models during their presentations at community health events, career fairs, achievement clubs, and school assemblies. An Advisory Committee of other health organizations, professionals, and advocates will recommend Role Models and provide periodic feedback. Bilingual independent evaluators associated with the UC Berkeley School of Public Health will conduct qualitative and quantitative formative, iterative, and summative evaluations throughout the project. Their recommendations and findings will be incorporated into the project design and deliverables and shared with relevant fields.
Previous studies on public engagement with science have identified various difficulties in the encounters between experts and lay people. However, there is a scarcity of research investigating expert-youth interaction. In this paper we focus on the interactive framings of an informal PES event. Based on a case study involving a climate change panel discussion and a simultaneous online chat, both aimed at young people, we discuss the multiplicity of framing. Further, we look for “misbehaviours” which challenge the rationality and norms of the event. Our findings indicate that the frame of
This study explores the presence of science programs on the Flemish public broadcaster between 1997 and 2002 in terms of length, science domains, target groups, production mode, and type of broadcast. Our data show that for nearly all variables 2000 can be marked as a year in which the downward spiral for science on television was reversed. These results serve as a case study to discuss the influence of public policy and other possible motives for changes in science programming, as to gain a clearer insight into the factors that influence whether and how science programs are broadcast on
Public opinions toward emergent technologies may be highly dependent on the manner in which people are introduced to these technologies for the very first time. In this light, understanding how such first introductions are related to adolescents’ information seeking behaviors and their developing opinions may be particularly interesting because this target public can be considered to be not only future users of the technology but also future decision makers of its development. The present paper presents a case study of the introduction of ecogenomics among 246 adolescents who were asked to
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TEAM MEMBERS:
Mark BosRoy KloetCees KoolstraJaap Willems
Under a subcontract with Randi Korn & Associates, who conducted a study of the on‐site museum exhibit, RMC was engaged to conduct an evaluation of the Places of Invention online map site for the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation. The Places of Invention online map, part of the 3,500 square foot on‐site exhibit, was developed as a platform for collecting invention stories related to specific places or landscapes submitted by Smithsonian staff, Smithsonian Affiliations, and visitors to the online map. RMC investigated three key topics related to
This evaluation gathered feedback from adults in response to 18 short format ScienCentral science news videos played on large screens in three areas of Maryland Science Center. Additionally, museum visitors reacted to ideas for museum usage of a handheld device, which would present current science news. The general goals for the evaluation were:
• To determine appeal of large screen video format; • To assess large screen videos with respect to reactions to the science content; • To learn which current science topics visitors are interested in; • To estimate personal impact of viewing large
To provide feedback during the development of a second series for “Journey to Planet Earth,” an evaluation of one finished program in the first series was carried out with two different samples: an adult PBS-viewer sample and a upper middle school sample. The former sample represents the traditional audience for an environmental series. The latter sample was included to explore how the video series appeals to and is understood by the age group for which the outreach efforts are planned. The general goals for the research were as follows:
• reaction to the program overall with respect to
Dr. Barbara Flagg's paper presented at the one-day symposium, Giant Screen Films and Lifelong Learning, focuses on what evaluations by Multimedia Research have taught us about making giant screen films an entertaining and effective tool for lifelong learning by adult audiences. In summary, giant film audiences are attracted mainly to the format by their expectations of vicarious experiences, vertigo feelings, exquisite cinematography and learning new and unusual information. These educated audiences also expect more from the format in the way of information and storyline than is typically
With support from the National Science Foundation, Denver Museum of Nature and Science and Thomas Lucas Productions have produced a planetarium show entitled, Black Holes: The Other Side of Infinity. The 20-minute full-motion program uses scientific simulations and data-based animations to illustrate the death of stars and the birth and characteristics of black holes.
Multimedia Research implemented a quasi-experimental separate-sample pretest/posttest summative evaluation to evaluate the show in its natural theater setting. A random sample of 126 adults and teens completed questionnaires
With support from the National Science Foundation, MacGillivray Freeman Films has produced an IMAX® film titled, Journey into Amazing Caves. The 40-minute film follows two women cavers on an expedition as they explore limestone caverns of the Grand Can-yon, underwater caves of the Yucatan and ice caves of Greenland. Multimedia Research implemented a summative evaluation focused on the following major outcomes: To what extent and in what ways did the film appeal to viewers? To what extent did the film achieve its intended viewing goals? What did viewers perceive that they learned from the