To provide feedback during the development of a second series for “Journey to Planet Earth,” an evaluation of one finished program in the first series was carried out with two different samples: an adult PBS-viewer sample and a upper middle school sample. The former sample represents the traditional audience for an environmental series. The latter sample was included to explore how the video series appeals to and is understood by the age group for which the outreach efforts are planned. The general goals for the research were as follows:
• reaction to the program overall with respect to
With support from the National Science Foundation, MacGillivray Freeman Films has produced an IMAX® film titled, Journey into Amazing Caves. The 40-minute film follows two women cavers on an expedition as they explore limestone caverns of the Grand Can-yon, underwater caves of the Yucatan and ice caves of Greenland. Multimedia Research implemented a summative evaluation focused on the following major outcomes: To what extent and in what ways did the film appeal to viewers? To what extent did the film achieve its intended viewing goals? What did viewers perceive that they learned from the
As part of a focus group exploratory study into the feasibility of presenting to the public an on-going review of new findings or issues in major fields of science research, 128 adult participants noted which two of ten contemporary science research areas they were most interested in. Of note is the fact that all classification variables (except gender) were unrelated to topic appeal. Interest in each research topic was not influenced by age; educational level; minority/majority grouping; total household income; occupational status; and perceived need for science knowledge in one's employment
Using focus group methodology, exploratory research was carried out to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of science research. This study examines (1) the American public's current habits in receiving science information from media; (2) the public's awareness of and interest in broad areas of contemporary science research; and (3) the presentation formats and features most likely to appeal to and reach the public. A total of 128 adults participated in focus groups with 6-8 members per group in 6
Carnegie Mellon University is developing an interactive, multimedia planetarium presentation about the human brain. The interdisciplinary project team will build upon and refine the experience gained from its recently completed planetarium show, Journey Into the Living Cell. The context for this work is the need for increased public understanding of the human brain - an organ central to the very concept of humanity. The understanding of the human brain is located at the lively crossroads of research in many disciplines, including psychiatry, psychology, neuroscience, computer science and biology. The proposed medium to address this important issue is a 45-minute planetarium show. A broad audience ranging from pre-adolescent to adult will be targeted. Sophisticated and entertaining imaging technologies, including animation and virtual reality, will be used throughout the work. Narration and sound will be tightly integrated into the work. The hemispherical display surface of the planetarium will be fully utilized both visually and sonically. Recent advances in the brain sciences as well as long held understandings about the brain will be presented. Basic brain biology and principles of brain function including cooperativity in brain region activity and brain region specialization will be introduced.
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TEAM MEMBERS:
James McClellandPaul OlesBryan Rogers
Big Ideas Entertainment, Inc. is producing a coherent test sequence, 30-seconds to 1-minute in length, that combines character animation with live action footage. The purpose is to assess the different methods of animation and compositing to produce an appropriate "marriage" between animation and live action footage, including testing the SANDDE hand-drawn animation system vs. traditional cel animation. The exploratory research also will test CGI processing (digital compositing) vs. optical printing. The footage to be produced, though short, will be developed with science content, a treatment, shooting script, and storyboard. Live action footage will be selected, animation characters designed, and one minute of animation and live action footage will be produced. The resulting footage will be evaluated by screening and focus group interviews with an audience of children and adults, as well as being assessed by professionals in the large-format film field.
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TEAM MEMBERS:
Kristin MartinValentine KassJocelyn StevensonMichael Templeton
Ways of Knowing, Inc. is developing "The Writing Project," two one-hour television documentary programs about the science (the archeology and written history, anthropology, and cognitive science) of writing systems and, at the same time, about "creative writing," from cuneiform tablets to e:mail. The programs will show how writing is a different thing from speech, and how it did not evolve, like speech, but had to be invented. The goal of the project is to inform a wide, general audience about the most important technological invention since the beginning of civilization, to introduce them to the science of writing systems (grammatology), and to create an original "Introduction to Writing" for colleges and high schools. During this planning phase, the staff will conduct the research needed to bring order and focus to the topic and develop a treatment for presenting the topic in the two films. The PI and his colleagues would draw upon the wisdom of numerous experts in the field of science of writing including three world renowned scholars: William Bright, University of Colorado, Professor Emeritus, UCLA, and editor of "Written Language and Literacy;" Peter Daniels, author, scholar, lecturer on grammatology, and editor of "The World's Writing Systems;" and Victor Mair, Professor of Chinese at U-Penn. On the literary side, writers to be interviewed in the planning phase include Kurt Vonnegut, Elmore Leonard, and Helen Vendler. Specific costs involved in the nine-month planning phase include travel; producer, writer, and researcher fees; fees to consultants; and mini conferences of experts.
David Grubin Production, Inc., in conjunction with Thirteen/WNET, is producing a multimedia project entitled, The Secret Life of the Brain. The project will examine new understandings into the processes of the human brain that have developed over the last decade. Through an exploration of the brain's normal development from conception through old age, the project conveys the most recent knowledge available. The series will enable audiences to appreciate the current revolution in neuroscience, understand how new technologies have enabled scientists to unearth a wealth of information, and learn how neuroscience research impacts the health and future well-being of the average person. The five one-hour programs in the series will explore the brain from conception through age two, childhood from age two through puberty, adolescence, adulthood, and normal aging process in older age. Educational outreach materials for use in informal and formal setting will include two separate sets of printed materials, one for adolescents and one for adults. A Secret Life of the Brain Web Site will include Brain Games, the Brain Quiz, and the Live Brain that present learning opportunities for adults and teens. The project Principal Investigator will be David Grubin who will serve as Executive Producer. Grubin previously was the producer of Healing and the Mind with Bill Moyers and the critically acclaimed biographies of Lyndon Johnson, Franklin Roosevelt, and Theodore Roosevelt. June Kinoshita, an internationally recognized science reporter and editor, will serve as the Series Science Editor. Lead advisors for each program will be Bruce McEwen, President-elect of the Society for Neuroscience and Professor at Rockefeller University (Program 1); Steve Petersen, Director, Division of Neuropsychology, Dept. of Neurology and Neurological Surgery at the Washington University School of Medicine (Program 2); Steven Hyman, Director of the National Institute of Mental Health (Programs 3 & 4); and Carl Cotman, Director for the Institute for Brain Aging and Dementia at the University of California, Irvine (Program 5). Robert Miller of WNET will be responsible for the educational materials to accompany The Secret Life of the Brain.
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TEAM MEMBERS:
David GrubinTamara RobinsonWilliam Grant
The Exploratorium will develop a series of Internet resources on three popular topics -- cooking, gardening, and making music -- to encourage users in science education activities in relation to daily activities. The three-year project will include the development and testing of resources that explore the science behind these topics, using the notion that we all, consciously or not, are "accidental scientists" who engage in the scientific process in the course of everyday life. Target audiences include general public adults and youth. Components of the site will feature aspects of cooking, gardening, and making music that are intended to appeal to diverse communities. The resources will also serve formal education through the Exploratorium's national and local network of educators.
WGBH will develop, produce, and distribute Wonders of the Modern World, a project that examines the science and technology behind the building of five international landmarks -- the Golden Gate Bridge, the Aswan Dam, the Petronas Towers in Kuala Lumpur, the Toronto Skydome, and the English Channel Tunnel connecting Great Britain and France. Wonders of the Modern World is an integrated, synergistic project that combines a nationally-broadcast, prime time television series with print, interactive components, and on-line products for home and school. The goals of the project are to educate the public about concepts in physical science, technology, and engineering and to engage youth and adults in a diverse range of science and technology activities using various media ranging from on-line telecommunications to print. The specific components of the project include: o A prime time PBS television series consisting of five one-hour programs that will be hosted by David Macaulay, author of numerous popular books on technology such as How Things Work, Cathedral, Castle, and Pyramid, o A World Wide Web site where users can conduct interactive science and technology activities, o Print guides to help with on-line activities, o Family-oriented video vignettes with experiments in structural design, o Activity kits that include the materials needed for conducting family-based science experiments, o Curriculum-based school videos, o Student/teacher guides that will help interpret the series for classroom use, and o A CD-ROM. WGBH has formed alliances with four national organizations that will undertake a major effort to engage members of underserved and low-income communities in the series and the ancillary activities. These organizations are The Boys and Girls Clubs of America, The Community Technology Centers Network, The Public Library Association, and The American Architectural Foundation. The PI and Project Director will be Paula Apsell, Executive Producer for NOV A and Head of the WGBH Science Unit. Larry Klein, Head of Production Group, Inc., will be the Series Executive Producer and Co-PI. Beth Kirsch of WGBH will serve as Director of Educational Print and Outreach, and Mark Olshaker will be series editor and scriptwriter. Ted Sicker, Executive Producer for Interactive Projects/New Media at WGBH Educational Foundation will direct the development and deployment of the on-line components of the project. Barbara Flagg will conduct formative evaluation and Irene Goodman will conduct summative evaluation.
The Exploratorium will develop "The Electronic Guidebook: Extending Museum Experience Using Networked Handheld Computers." Through this project, the Exploratorium and the Concord Consortium will investigate the use of new technologies to enhance the learning experience of science museum visitors. The exponentially increasing availability of portable personal computing devices provides an opportunity for science museums to develop new ways for visitors to experiment and interact with exhibits. The partners will design and prototype a museum-based "Electronic Guidebook" for visitors. Twenty-five Exploratorium exhibits will be connected to a museum network and handheld portable computers through infrared connections. The target audiences for this project are the general public (adults and families) and children in the K-12 age range. The primary disciplinary focus is physics, with a secondary focus on mathematics.
Education Development Center (EDC) is developing and implementing a three-year project to promote the informal learning of key basic mathematical concepts and skills among undereducated adults throughout the country. The effort will be part of EDC's Adult Literacy Media Alliance (ALMA). The principal components of the project will be: Ten new, half-hour episodes of the television series, TV411, which is currently carried by approximately 100 public television stations. The new programs will shift the emphasis of the series from reading literacy to mathematics skills. In addition to covering a broad array of mathematical concepts, procedures and vocabulary, the programs will have an explicit focus on problem-solving strategies and attitudes about mathematics. A multi-level national outreach and marketing campaign to attract viewers and users to the materials and to increase carriage of the series. An in-depth implementation effort will be conducted with outreach partners is six large metropolitan areas. EDC will adapt the outreach, marketing and promotion aspects of this focused effort so that it can be used by all television stations that commit to carry the series. Formative and summative evaluation to enhance the quality and effectiveness of the materials and to inform the understanding of the impact on viewers and users of these types of materials.